Group buying industry to be based on a good seven points

If the group buying industry can have some businesses do a good job in these points, then a foothold is very easy.

The recent news about Jingdong is about two, one is the new Beijing-East logo (the dog of the day), and the second is that the Beijing-East will move from a price war to a service war this year.

I remember last year and some friends discussed the issue of price war, I then quoted the ancient businessman Hu Xueyan, "really not two price, two price is not true"! This is when Hu Xueyan's huqing Yu Dang in the competitive price attack, the strategy adopted, the most emphasis is the service!

In the group buying industry seems to be increasingly stable today, each group purchase site services will be critical, in the local service of this trillion-level market inside if a good deal of billions of dollars is not a problem! From their previous experience of group buying and such a long period of contact and analysis, if group buying industry can have some businesses do the following, It is not a problem to have a foothold that is easy to dominate.

1, group buy consumption without the issue of invoices.

Before the practice, listen to the internal mention of the issue of invoices, the company for the salesman request if the merchant has invoices as far as possible to provide invoices, can not provide the original price of the invoice also to provide the group purchase invoices, if there is no invoice to forget. But in fact such a get, almost become all businesses have no invoices, we think carefully should be able to understand. As the passage of time as if there is no invoice has become the unspoken rules, but in fact, the whole group buying industry for this issue has been unresolved! If the provision of invoices may touch the interests of the business so that the interests of the Group purchase site damage, but first you have a lot of word-of-mouth, and catering industry tax rate Business is fully affordable, after all, now the price is not so low, businesses still have a lot of profit margins.

2, buy at any time to retire and expired problem.

Early in the 2011, the United States to withdraw from the withdrawal of the group, although the industry has been condemned, but has been a large number of users recognized, but to date, the issue of the refund of group buying is still a problem! All group buying sites have done a refund function, but how many do you really do? The refund question is the question of the merchant or the group buying website, is it really so difficult to refund? Many of the site's many items are not refundable, note a few refunds, but do not refund the money is actually the same as before, are to buy the site's purse, but at the same time also damage its own development, On this point, the comments are good. If the expiration is reluctantly, it must be reasonable at any time! I may not spend for various reasons, want to refund, and this time group buying website and business also did not occur, then why seize the user's money, you directly to the user, how much the user will thank you! Your cash flow is also there, the user experience also has, Why not?

3, buy-free appointment issues.

Found that a lot of recent group buying sites have launched a free-booking mode, the price will be slightly higher. I suddenly thought that I had used so many buy coupons as if I didn't need an appointment. Of course, he also wrote "in order to ensure the quality of service, please make an appointment at least 1 days in advance," read the group purchase site carefully believe that can find some mystery, that is, if not advance booking may not guarantee the quality of service, But I really didn't find the quality of service to be poor, the movie ticket certainly does not need to make an appointment, the catering may say many needs to make an appointment, but I basically all is goes to wait for a bit, then eats, because I people all arrived he impossibly not to let me eat, this method has been tried, therefore suddenly comes to a reservation is more expensive than others, This is disguised! If you don't have an appointment, you're free, kiss! It's just a statement of possible consequences.

4. The problem of online time for group purchase.

At the beginning of the first group purchase project on the line of 1 projects also on 3 days time, but slowly the number is to n development, this n by more than 3 less than 7, to more than 3 less than 15, I believe will be more and more, users from the project on the line to buy, become the need to buy now. At first the reason why the time is shorter, may be more emphasis on the purchase of the site's advertising value, but with the online time increase, the project increased, group buying site increased. has lost its original value, the rest of the more is the line of business marketing soliciting value, a bit similar to the electricity business CPS propaganda, only produce sales, group buying site can take a commission. So now the group buy site again online time to say, there is no meaning, directly to the project online time to extend to the expiration time, so it is not possible to sell more. In the Internet, there is a long tail advantage, why do we have to turn their strengths into a disadvantage?

5, the selection of physical group purchase problem.

There has been a kind of physical products to buy the site to do publicity efforts, at that time to connect a number of mainstream group buying site, and to communicate, found that the site is in the physical selection of a big problem, many group buying sites are to pay for the purpose, not to provide users with better services, So I believe that the chance to buy fake and inferior products in group buying website will be very big, I have personal experience, this site I will not roll, I have now put the balance of this site out, never again, I hope that the group purchase site really do is to provide users with good service, rather than give money on the line, you at least I qualified the entire About this piece has to mention the United States Regiment and 360 special cooperation of the website, they do very well!

6, group purchase development pause in laurels.

Remember the 2011 when Beijing everywhere is the site of the ads, the publicity is how grand, but now it is difficult to find a propaganda ah! At present, I will mainly contact some Beijing, Shanghai, Shenzhen, buy users, through and their communication to discover, It turns out that we consider ourselves a thriving and huge group buying market with only 1 users. Good point in Beijing, we know that the group purchase site a little more, but Shanghai and Shenzhen, most of the users know only one, name I do not mention, I believe that the promotion is not high cost, but also believe that group buying is not just in Beijing, More believe that the focus of each group is not only Beijing, but why stagnation, is because it has lost the entrepreneurial power, was not listed in the overwhelming! struggle, cock Silk, believe that the last kilometer can be decisive!

7, purchase information is not timely, users find difficulties!

Believe that everyone has the past group buy navigation to find group buying experience, but recently found that the group buy navigation system is a problem, often buy items have been offline, but you search to buy the navigation inside still sell, point in after that is disappointed Ah, and there are group buying navigation is not complete, previously we are independent group buying site, Now some sites have become a platform, such as the market and 58, this site group buy navigation is included in the problem, believe that the details of the success or failure, group purchase navigation can no matter what these, that group purchase site why can not take the initiative to bear? Not sure will also win the favor of navigation, get some

Perhaps the above problem itself is not a problem, but believe that in the group buying industry, there is a problem, that is, the passion of each group has faded! I hope everyone can catch up, not in silence, in silence died!