Group buying network to become the most popular form of entrepreneurship this year

New Economic investment

This year, the new Groupon-based group buying site in the United States has allegedly been over thousands. As the profit model is clear, many entrepreneurs choose to buy a network of entrepreneurial, and some college students also set up their own site, Sina, Tencent, Sohu and Taobao and other internet giants have joined. Group buying network has become the most popular Internet business form this year.

This reporter interviewed three internet industry veteran personage, talk about their entrepreneurial group buying net story.

Wen/journalist Xue, Cheng, Godan

Advantages：

Profit is clear, cash is plentiful

Online group Buy first pay, after consumption, group friends in the success of group buying, that is, through Third-party payment platform (such as Alipay, fast money, etc.) will be entered into group buying site accounts, therefore, the first group of successful "open a regiment" can get ample cash flow, capital turnover quickly.

Wu said the handle net earned a year's operating income only one months in August this year. Wang founded by the United States from March this year to September only Beijing branch station sales of more than 20 million yuan, if the United States to earn about 10% per cent of the net Commission projection, the United States Group network in Beijing half a year of income has 2 million yuan.

And song introduction, the Tick on line two months, the cumulative transaction amount of more than 7 million yuan, registered "group Friends" close to 200,000 people. As for the glutinous rice network of the Thousand Oak group, the first day of June 23 this year launched a film city package, but also set a record of 150,000 transactions.

In terms of expenditure, the biggest operating expenses of group-buying sites are labor costs, followed by the site's own marketing and acquisition of businesses such as market investment expenditure. According to Wang, the current United States Mission net cost per month is about 1 million yuan, mainly for staff wages and office space expenditure.

Founder: Seize the opportunity

Song from the American network to the tick group at the same time in 6 cities online, during but 10 days. "The Internet executes fast. "Wu from the founding process summed up the" three strokes "for entrepreneurs to refer to: The first recruit, a start.

For example, April 1 This April Fool's Day, handle nets to 2 yuan price launched the iphone, let the industry surprised. The second recruit, quickly occupy the commanding heights, through a series of promotional activities to rapidly expand the impact. The third trick, Blitzkrieg.

For example, when Apple's ipad was listed globally, the handle net delivered 100 ipads within three days, while promotions were launched in 100 cities across the country. Today, many group buying sites have set up Beijing, Shanghai, Guangzhou and other major cities in the substation. Handle NET is opened to include Huludao, Jinzhou, Wuhu and other two or three-line cities, including 100 city stations. The 5151-Group website of several students at Zhongshan University shows that there are 21 stations in Guangdong province alone.

Resources: Team + funds

According to the reporter understands, buys the website to buy the domain name, the server space, the website source code and so on cost only thousands of yuan, but applies the website "The Business License" the ICP license, but needs at least 1 million yuan the registered capital. After the website on-line, maintains the huge user group, the establishment formidable sales team is also the expense is expensive.

"The team is the biggest advantage. "Song, the father of Google Channel, still believes that even if they and the entrepreneurial team are facing a previous employer prosecution," he said. The group's core entrepreneurial team has been employed by Google, the network of Love, and has worked in multinational companies such as HP, Motorola, Nokia, Yahoo, Procter and Gamble, and has accumulated a wealth of sophisticated business models and process experience in the Internet and consumer goods markets. The Tick group's venture capital has millions of yuan, "is the entrepreneurial team's own investment." "Song said.