Group buying, the bitter dream of business

Reporter survey found: some businesses to buy love hate mixed once hot roast butcher shop has been closed for two months. Last October 25 7 o'clock in the evening, in the United States on the Web page, the original price of 78 yuan/bit of Chiba self-service Brazilian barbecue launched a blast price: dinner 19.9 yuan/bit.
The roast butcher shop broke down the purchase price, three days was "robbed" more than 20,000 buy coupons
As a result, the barbecue butcher's closed the door for three months.
Reporter survey found: some businesses to buy love and hate cross

once hot roast butcher shop has been closed for two months. Ms. Van


said "Chiba Self-Service Brazilian barbecue" This shop name, many people in Weihai will feel familiar. 4 months ago, the shop has set off a big "storm": In the United States launched a burst of online prices, soon, a number of customers posted online complain about the quality of the shop vegetables, and then the shopkeeper on the internet to spit out the grievances ... Two months ago, the store closed, the United States Group to buy customers back coupons. From this, the "storm" to pause.


So, what is the cause of this storm? Recently, I interviewed the relevant parties to understand the ins and outs of the matter. Weihai Evening News reporter Zhang Wen


Barbecue Explosive Unit price is only 19.9 yuan/bit, three days sold buy coupons 25857 Zhang


in mid-October 2014, Ms. Fan invested more than 1.2 million yuan in the urban area to open the "Chiba Buffet Brazilian Barbecue" cafeteria. In order to win the popularity in a short time, Ms. Fan is ready to launch 100 copies of 9.9 yuan/bit of seconds in the United States Group online. According to Ms. Fan introduced, at that time, the United States network salesman advised her, if you want to play a better promotion effect, than the launch of the unit price. Ms. Fan obeyed the other's persuasion.


last October 25 7 o'clock in the evening, in the United States on the Web page, the original price of 78 yuan/bit of Chiba self-service Brazilian barbecue launched a blast price: dinner 19.9 yuan/bit. As of 9 o'clock that night, in a short span of two hours, the order volume reached 800 copies. The next day, the turnover rose by thousands. Ms. Fan said, seeing, she hurriedly contact the United States network salesman said to go up the price, but the other side said it can wait, so the promotion effect will be better. Ms. Fan felt justified and did not insist on rising prices.


last October 26 night, in the United States network orders exceeded 10,000, Ms. Fan once again told the United States network salesman to the next day prices. The next morning, the United States Group Network played a "9 o'clock in the evening on-time price increase" propaganda language. In the end, three days, the total order volume amounted to 25,857.


According to Ms. Fan introduced, such as the price of the explosion to receive customers, the store every one will pay 20 yuan. "I looked at the relevant data, in fact, more than 20,000 orders are more than 3,700 people, the most people ' rob ' more than 400." "If the total number of copies or the number of single purchases were limited then there would be no future situation," she said.


a large number of guests into the shop, the quality of the food can not be invited to scold a


"opened 5:30 P.M., I 54 more to go a lot of dishes will not have, and on that a few, the dish is very not timely." "Last November 5, a netizen posted on the Internet, on the" Chiba Self-Service Brazilian Barbecue "eat this evaluation. Then, some netizens have spit trough, involved in the food is not complete, the appointment is not good.


for the Netizen's spit, Ms. Fan felt very wronged, she originally just want to ultra-low prices to attract customers, but did not think the situation is out of control. "Many customers feel that the price is cheap, for fear of buying coupons can not be used later, want to quickly use." Ms. Fan said the store can only accommodate 120 people, but last October 26 night, there were more than 300 people. At that time, the shop began daily 10 o'clock to accept the seat of the day, often to 10:30 will be all booked, and every evening on the meal one hours before, there are a large number of customers in the store Hou.


Fan said, because to eat too many people, directly lead to the supply of vegetables and so on, a plate of cakes or fruits just on the table, will be the whole plate to go. "Many dishes are not available, naturally, not to guarantee the quality of the dishes." Mrs. Fan smiled bitterly.


Roast butcher shop was forced to close the door, and the United States network contradictions have not been resolved


has counted the accounts, and it takes 7 months to digest more than 25,000 orders. And each digest an order to pay 20 yuan, plus about 100,000 yuan per month of labor, water and electricity costs, which makes himself will lose 1.2 million yuan, which is not paid to the United States network costs.


"I originally thought of integrity management, even if lose money to continue to do." "Ms. Fan sighed and said, she did not expect to buy a large number of customers will concentrate on the shop to eat, and then cause the quality of the food drop, customers have complaints, and so on, which leads directly to the store capital chain break, staff turnover. January 10 this year, "Chiba Self-Service Brazilian Barbecue" closed, at this time the store has received nearly 7,000 customers who use Group purchase coupons, a total loss of more than 400,000 yuan.


According to the United States Mission Network Headquarters staff introduction, some customers are ready to go to "Chiba self-service Brazilian barbecue" to use Group buy coupons for consumption, but because the waiting time for too long, such as the reasons did not spend success, the United States network gave them the appropriate financial compensation, for the rest of the consumer, then they withdrew the money.


"in the" Chiba Self-Service Brazilian Barbecue "cooperation process, the United States network of all acts are strictly in accordance with the contract implementation, and the merchant has been confirmed. Because the other party unilaterally defaults, does not receive the consumer and so on reasons, the United States Regiment NET has filed the lawsuit to the court. The clerk said.


"The contract only stipulated the merchant's obligation, to the American Regiment net but has no restriction." I have no experience, at that time did not see the launch of the risk of unit price, but the United States network as a professional website will not see it? Whenever they remind me, my shop will not go bankrupt. Ms. Fan says she also wants to receive other customers who buy coupons, but there is nothing she can do. She also said she had not received any documents from the court so far.


I have tried to interview the United States to participate in this matter network salesman, but the other party to the company has rules can not be interviewed for the refusal.


Reporter Investigation


businesses lose money also want to earn a yell


Mr. Zhang, a restaurant owner in the city, has worked with the group buying site.


According to Mr. Zhang, businesses in the cooperation with group buying sites, usually are required to give a minimum price, and the implementation of the price is often not to make money. But for propaganda purposes, even so, many businesses will also cooperate with group buying website.


"After confirming the cooperation, the group buying website will sign a contract with the merchant. Mr. Zhang said it would also stipulate how much money the merchant would pay for each purchase coupon sold. "This ratio is not fixed, my shop is 8% to deduct the money, but the renewal is 14%." Mr. Zhang said, originally "a single" earned money is not much, and then buckle so high point, the business is a bit unbearable.


Group has become a "device"


March 11 around 7:20 P.M., the residents of Mr. Xu and friends to a restaurant in the city to eat, because time hastily forget to buy, will be in the store "Regiment". Restaurant owners know, said not to buy also can according to the group purchase cash consumption.


first in the online "regiment" coupons, and then to the merchant to verify consumption, this is all accustomed to buy the public know the process. Can the merchant directly skip the group buying website and let the customers pay in cash by the group purchase?


"Many businesses will do this, so that businesses do not have to spend more money, but also easy to win customers favor." Said Mr. Zhang, a restaurant owner.


According to Mr. Zhang, businesses in the cooperation with group buying sites are usually asked to give a minimum price, and this price is often not to make money. But for propaganda purposes, even so, many businesses will be working with group buying sites. After confirming the cooperation, the group purchase website will sign a contract with the merchant, which also will stipulate each buys a coupon, the merchant deals with buys the website how much money. "This ratio is not fixed, my shop is 8% to deduct the money, but the renewal is 14%." Mr. Zhang said, originally "a single" earned money is not much, and then buckle so high point, the business is a bit unbearable.


Mr. Zhang said, for some businesses to let customers by the group purchase cash payment method, group buying site is also clear, so they will be irregular to the identity of the customer unannounced visits. "Call to ask, everyone will say no, who knows the other is not a group buying site." Mr. Zhang said that once a merchant was found doing this, it would be punished. "Larger businesses usually don't do that, and it's often done by some small shops." ”


once served in Weihai a group buying website Ding thinks, the merchant wants to avoid buys the website to carry on the transaction directly with the customer, is a phenomenon that cannot avoid. "Businesses want to earn customers ' money, buy websites want to earn business money, we think is how to their own pocket more money." "Mr. Ding said that some businesses on the shopping site is love and hate, both want to buy through the site to bring customers, and do not want to pay more money to buy sites."