Group buying was really detonated because of the rapid rise of Groupon, the US group buying site

Group buying was really detonated because of the rapid rise of Groupon, a special offering that has to be reached in a limited amount of time each day. This limited amount of ultra-low discounts, in a short period of time to arouse the interest of many people, so that information can be in a short period of time in the circle of rapid transmission, resulting in a "looting effect." Groupon may also be the craziest company in the history of the Internet, with Twitter reaching $1 billion trillion for 3 years, with Facebook reaching $1 billion trillion for 2 years, and Groupon using only 1.5, a few 6 months to make a profit.

The concept of group buying for the Chinese is not what the exotic, as early as in 2003, the rise of the forum community groups have sparked the domestic market to buy mode of the first wave of concern.

Through the forum community to aggregate consumer demand for strong purchase, consumers are first to buy the will, and then through group buying to aggregate the number of upstream suppliers to increase the bargaining power, so that consumers can provide "reasonable consumption" possibilities.

In fact, Groupon is not the first in the United States, Woot is the earliest in the United States to do every day to buy the same product site, has been doing for many years. China has already had a group buying survival of the soil, from the aggregate consumption demand to directly provide demand, which is actually the inevitable trend of the development of group buying. Just because of the rapid rise of Groupon, the road to transition has begun.

Group buying is a typical O2O, a good connection between online users and offline businesses, the involvement of most of them are traditional industries, need long-term user habits. Group buying can be a short period of time in China, but also because many people have many years of experience in online shopping, group buying is in fact the life service category of electricity quotient, and Taobao Mall difference one provides is the service, another provides is the entity commodity. Although many of the Chinese group buying site is a fake Groupon model, but some degree they are not blindly mechanically, behind which there is a set of their own innovation, the author of a simple comb the domestic several most successful group purchase site, the United States Group Network, litters Group, glutinous rice NET, Public comment Group and so hope to help you really understand the Chinese group buying mode. The article will not mention the cost, because I think it is more inclined to buy in kind, and I mainly want to discuss most of the Life service type group purchase.

American Regiment NET, litters Regiment, glutinous rice NET, mass comment Group This should be the leader of the Chinese group buying site, can stand out from the World War, on the one hand, of course, entrepreneurs have many years of experience in the industry, but more importantly, they can combine Chinese society, embarked on a different Chinese-style innovation road. I often think about why many of China's products are copied the U.S. model, really because of China's lack of innovative spirit?

In my opinion, what China lacks now is a good investment environment, the United States can produce Zalberg such genius, in a few years has accumulated billions of dollars of wealth, but the social networking model such as Facebook, the huge China will not have a person before it? Sure, but Chinese investment is more about people than projects. A lot of good ideas and projects, because unable to find the right investors and died, until the success of foreign entrepreneurs, the emergence of a group of plagiarism, the results of the formation of a common consensus: China has no innovation. Pull a little bit farther, back to the path, continue to talk about the innovation story of Chinese group buying. In my opinion, now the market has achieved a certain status of the group buying site, there are three more successful models:

Social group purchase: American Group, glutinous Rice net

This is a combination of social media, social networks, the information platform and E-commerce combination of a group buying model, can be called social group purchase. One of the best is the United States Regiment, glutinous rice net.

The founder of the United States Wang, I believe that everyone is not very unfamiliar to him, whether it is the net, or after the rice, are in China's social network history left a heavy pen. Based on the past to the social network of deep understanding, the United States can network in Word-of-mouth marketing, SNS transmission without wind automatic. And the survival of group buying site is very large on the one hand to rely on the social nature of the site, group purchase site operation is based on the use of accurate goods to attract a large number of customers, and have a large number of user resources of the social network is undoubtedly more advantageous. Wang, a serial entrepreneur on social networking sites, knows the spread of social networks.

Glutinous Rice NET is not China's first group purchase site, but can be said to be the first to contain the birth of the golden key to buy a website, glutinous rice net behind is the strength of all people net. Renren can bring some other group buying sites do not have the flow advantages and user stickiness. The introduction of the Merchant Homepage system allows the merchant to communicate with fans in real time and build a business atlas with strong social attributes.

Of course, with the social networking site group, there is a failure of the happy group. In fact, the entry threshold is not very high, the cost of thousands of yuan can buy a ready-made template to build a site, but the most important place to buy the site is the implementation of the line under the team, for the willing to spend the crowd to find better services and merchandise consumption. The competitive advantage of group buying network is to return to such a core value: What kind of service is offered to someone. The failure of the happy group is not targeted for its white-collar users to provide services.

Large Business Super Wal-Mart: Litters Group

A collection of online "Avatar" low price ticket of the imagination, let litters Group founder Wang Yun understand the big development potential of group buying business model, to some extent, the initial litters group belong to social group. But later, after the litters group was Xu Maodong acquisition, completely embarked on another road of innovation.

The biggest sadness of the group purchase site is that users buy your products, but it is difficult to remember your brand, low price is also a group of buy site difficult to escape the curse. In the concept of litters Group, the group purchase site must be like a large business super Wal-Mart to do services, in order to quality control, logistics, customer service and so on to achieve high standards. For consumers of group buying sites, they are directly facing group buying sites, not businesses. The user buys the service and the product in the group purchase website, the group purchase website should undertake all. This is actually very subversive meaning, to a large extent, completely solve the group buying market brand and trust problems, for many other group buying sites have a very high reference meaning.

Comment Group: Mass comment Group

On the rise of Groupon, the US group detonated, when group buying and smart phones burst at the same time, the public comments CEO Zhang not hesitate to choose the priority development client. In his view, group buying is just a marketing tool, essentially a paid coupon.

The vicious competition environment of the Thousand Regiment war makes the consumer to buy the complaint quantity to rise unceasingly, many consumers take part in some website buys, will first go to the public to comment on the on-line inquiry merchant's price, the quality, the service and so on the specific information, to see other netizen's consumption comment again to order, Group purchase for the public comment on the network is its core business model of the inevitable extension. After the comments are based on real consumption, increased the authenticity of the comments and this will in turn make the merchant to screen themselves, to avoid self-defeating, which makes the public comment on the network formed a difficult to exceed the threshold of opponents.

In fact, there are other types of group buying mode, such as 58, market and other classified information sites online group purchase items, but because it did not establish a great barrier in the industry advantages, coupled with the author's energy limitations, so just discussed the industry leader of their innovation. The biggest contribution of group buying site, in my opinion is that the consumption of Life service category, previously only online access to information, group buying site can be directly purchased after the purchase, which completely changed the lives of people. In China, the gross margin of group purchase website is only 10% or even lower, such a country that even food safety is problematic, the group buying website also needs to carry certain social responsibility, have to say development extremely hard, bless all the practitioners of group buying industry.