Group purchase overdue need to develop orderly, MO give an opportunity to the ox

With the group buying enterprise self-discipline ability to strengthen, the entire industry towards more rational direction, but also to those who have issued "buy dead" voice of the whole group buying industry. It is noteworthy that in 2012, the State Administration of industry and commerce began to gradually strengthen the group buying industry management, formulate relevant policies to guide the orderly and healthy development of the industry.

Recently, the State Administration for Industry and Commerce issued the "on the Strengthening of Network group purchase management activities of the Views" (hereinafter referred to as "opinion"), opinions from the market access, group buying site to perform the responsibility, group buying industry supervision and other three major aspects of the group buying industry has made relevant provisions, including the "opinion" on the group buying site "expired "Made the key instructions: Group purchase website operators to sell the purchase of goods or services, can not set overdue prepayment or limit the amount of money to return to the Web site accounts and other restrictions.

"Opinion" from the consumer's point of view stipulates that the group buying site should fulfill the rights and obligations, this is to buy activities in the activity of consumer object protection. However, there are also insiders pointed out that "expired" to protect the interests of consumers, but the actual operation of the process of difficulty, easy to confuse the subject and object of group buying activities, improper implementation or will result in the confusion of group buying activities.

The data shows that the domestic group buying website usually in four kinds of circumstances do not support the "expired refund" service: Physical products (logistics delivery of products), ticketing products (including physical and electronic tickets), mall vouchers (including physical stores and electronic mall); The website clearly identifies the product or service that does not support expired approval.

In the case of film tickets, ticket-type goods have a strong timeliness, overdue consumption, can no longer carry out two sales, the loss will be undertaken by group buying website. At the same time, in the traditional economy, tickets and other ticketing products do not support expired refunds.

From the point of view of orderly development of market, ticketing products, if across, also support the "expired" service, but also let the yellow cattle to take advantage, the ox can quickly buy goods, increase in other channels for sale, if not all the sale of light, you can choose "Expired", scalpers make a fortune, which not only hinders the healthy and orderly development of the industry, It also ultimately undermines the fundamental interests of consumers.

Group buying practitioners said "opinion" in the "expired" strict regulation is to stand on the consumer's point of view, the group buying site should support, but there are insiders said that the maintenance of consumer rights and interests should be on the level, multi-angle system work, the expiration of refunds is only one aspect. From the angle of perfect after-sale service, the group purchase website can guarantee the patency of the complaint channels, deal with the disputes and protect the consumers ' rights and interests in time. For example, some domestic large group buying website opened 12315 Green Channel, to the national networking model for consumers to resolve disputes, this kind of action is for consumer consumption to eliminate doubts, for the sake of consumers beneficial measures.

Indeed, the group buying industry needs "national character Head" high standards to self-discipline, more attention should be paid to the cornerstone of the long-term development of group buying industry, "such as ticketing products, group buying industry can not because of" expired "rules and let scalpers loopholes, affecting the healthy development of the industry, so that consumers can not protect the rights and interests," the commentator said.