Groupon launches mobile payment service for Android users

News and Information http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time January 12, Groupon announced in Friday to provide mobile payment services to Android users Groupon Payments. Last September, Groupon first launched a mobile payment service on the iphone platform.

With this service, consumers can pay by swiping on a swipe card that connects to mobile devices such as the iphone, ipod Touch and Android phone. The service supports debit and credit cards.

Mobile payments have been a hot area in the past 1 years, and many companies have introduced mobile-device-based swipe-card devices. Groupon hopes to win the competition with a price advantage.

Groupon's mobile payment service charges 1.8% plus 15 cents for each transaction, while the square mobile payment service charges a rate of 2.75%, or $275 a monthly. Like the iphone platform, the price of the Android platform's Groupon mobile payment service is low. In addition to the price, Groupon also has a strong sales team, has been with the United States thousands of small and medium-sized businesses to establish a partnership.

Groupon has previously launched a POS solution breadcrumb, aiming at cafes, bars and restaurants. Mobile payment service will be complementary with breadcrumb. The goal of Breadcrumb and Groupon payments is to cut the cost of the merchant because the old payment system used by the merchant is often expensive. Groupon hopes to strengthen its relationship with the merchant and encourage the merchants to continue to offer coupons in the future.

Payment service is a business of long-term significance, which means that the service alone will not generate too much revenue. Andrew Mason, Groupon's CEO, had previously said payment services would help coupon sales, but would not lead to much Mason.

In the morning of Friday, Groupon was priced at about 5.16 dollars. Groupon's share price hit a record low of $2.60 in November and has rebounded recently.