Grubmarket: Creating an online farmer market

Abstract: Like the Chinese people, the American people also value health food. The people who pay attention to the quality of life will go to sell organic food supermarket chain whole Foods, to buy at a relatively high price to rest assured healthy hormone-free food. Every Sunday morning, silicon

Like the Chinese people, the American people also value healthy food. The people who pay attention to the quality of life will go to sell organic food supermarket chain whole Foods, to buy at a relatively high price to rest assured healthy hormone-free food.

Every Sunday morning, the city of Silicon Valley's major cities will have a farmer's market (farmers ' harsh), and organic farmers around the region will come to market with their own production. Although the price of these organic produce is slightly higher than that of ordinary supermarkets, it is also lower than Whole Foods's expensive price, thus attracting residents of the surrounding area to the market.

The goal of Grubmarket is to build an online farmer market and create an online organic fresh food trading platform that attracts organic farmers in the farmers Market and offers quality and safe fresh food to Silicon Valley consumers at attractive prices.

Mike Xu, founder of Grubmarket, has been working in Silicon Valley, such as Oracle, ebay, for years, leaving the internet for a fresh business platform last year. This February, the Grubmarket website officially on-line. Now the sale of the products on this site include fruits, vegetables, seafood, cakes, honey and other agricultural and sideline products.

According to him, the current Web site for more than half a year, the total sales reached 150,000 U.S. dollars. Grubmarket has attracted more than 190 businesses, online more than 1700 items, almost every product has 20 different options. In terms of user data, Grubmarket currently has more than 7,000 registered users, with a monthly visit of around 14,000. The average consumption per user is 70 U.S. dollars, and the average user's shopping frequency is once a week.

Unlike other raw electric power platforms, Grubmarket's biggest feature is that they do not set up storage. Xu Mingyi said that the main reason for the failure of many fresh electric power companies is the huge cost of building storage, including some of the venture to get huge investments, so grubmarket only do organic fresh platform, and not build warehouses.

After users have put orders online, Grubmarket's contracted farmers are starting to Xu Mingyi them to drive their own cars from farmers to deliver fresh products to users. Grubmarket charged a 15% commission. 6 months after the launch, Grubmarket hired three drivers.

The average flow of orders to receipts is usually around two days, and the delivery time of some seasonal products needs to be adjusted according to the farmer's production. Daily delivery time from 10 a.m. to 9 o'clock in the morning to take care of people who are busy at the supermarket to shop for food.

Grubmarket also has a subscription service for registered users, who can buy 21-29 dollars a week for the Grubmarket Select fresh meals (fruits, vegetables, seafood). The 21-dollar package includes 9 kinds of produce, while the 29-dollar package includes 12 kinds of produce.

Xu Mingyi says the price of Grubmarket is attractive to both farmers and consumers. Organic cherries in California, for example, are sold at a price of $5-6 per pound by grubmarket, while Whole Foods buys at $2-3 a pound, while supermarkets sell as much as $10.

He also said that a French bakery in the Bay Area, Harsh Delices, after selling through Grubmarket, had even abandoned its own electric-business website, concentrating on grubmarket sales. Grubmarket on Facebook (79.04,0.04,0.05%) has won 6,500 like.

Grubmarket is currently conducting a 500,000-dollar, 1 million-dollar first-round financing. Their current business is limited to the California Bay Area, which is planned to expand to Los Angeles and Issachar Sarmiento in California by the end of the year and expand to the North American market within three years. Xu Mingyi said Grubmarket to become the most important fresh platform in the United States within three years.