Guangzhou triple entity bookstore difficult to enemy high rent and net purchase attack and retreat

Every reporter Guo Rong village from Guangzhou Voices, crowds, many buyers lined up waiting for payment. July 29, when the "Daily economic news" reporter came to the Guangzhou Book Center in the six-story Sanlian found, and a week ago, compared to the deserted, at this time the lively scene let the bookstore how much some "flattered." However, the sight of this is more and more foil a "hero of the Twilight" of the sadness.　　From tomorrow onwards, Sanlian Guangzhou Book Center Branch will graduate from the field, so farewell to this piece has been performed for 16 years stage. Similar to the fate of Sanlian in the deserted, many of the physical bookstores of Freemasonry are now struggling to live and die. What is it that makes them gasp in the middle of the gap, and what makes some of the great bookstore industry giants one by one fall?　　Where is the outlet for the real bookstore in the future? Physical Bookstore in the winter Sanlian Guangzhou Book Center shop, a few days ago also full shelves of books are now a lot of snapped, leaving a lot of bare shelves.　　Some of the last batch of consumers to Amoy the remaining books, and constantly be picked up by the later, many "bookworm" even pushed a pile of shopping carts full of shuttle store. However, in and Sanlian only a layer of the book Center of the five floor, the reporter saw many private bookstores are empty, figure scarce. "The lively is Sanlian, we have nothing."　　A book operator told reporters. Mr. Cai, the owner of the financial bookstore in 1989, has been reluctant to mention the difficulties and embarrassment of the current physical bookstore. As one of the first individual bookstore operators in Guangzhou, he claimed to have traversed a "pastoral" day, when rents were low, many people bought books and profits were considerable. But today, his bookstore can only manage at a loss.　　Mr. Cai said that by the end of the year's lease, he would be like the Sanlian upstairs, farewell to the day with the book. Guangzhou Book Center is the most important local private bookstore gathering place, is called Guangzhou "the most prosperous" bookstore. Even so, the private bookstores on the five floors have been shut down from more than 40 in the peak period to more than 20 now.　　The reporter learned from people familiar with the situation, the more than 20 bookstores are now also struggling, many are in a loss, it is estimated that there will be a number of subsequent exits. Another private bookstore in Guangzhou--the West gate of Sun Yat-sen Street is now in a state of weakness.　　It has brought together more than 10 bookstores, and now only 4 have barely supported it. Sorting out the geographical layout of the physical bookstore is not hard to find, many bookstores go is a contraction of the road. Sanlian originally located on the third floor of the book Center, the lease expired back to the rent cheaper six floor, six floor can not operate after had to withdraw the field. The same is true of Wenzing bookstore, Simon of Sun Yat-sen University, who began to have a façade on the first floor and later retreated to the second floor.　　Geographically, many bookstores migrate from the central area toward the periphery.　　In fact, there have been many well-known domestic entities bookstore or tumbling down, or quietly withered. January 20, 2010, the so-called "China's largest private bookstore," The third pole Book CompanyOfficially closed.　　Starting on July 15, 2006, it is a series of loss data. has tried to create the domestic largest book sales chain brand of the bookstore also failed to end.　　In the glorious period, it has 600 stores in more than 400 cities nationwide, finally or closes up or changes the signboard, founder Shi Shi is immersed in the publisher and the franchisee's debt collection.　　Data from the China National Chamber of Commerce and Industry Association show that nearly 50% of private bookstores have closed down in the past 10 years, and the trend of closures has intensified.　　Rent "high mountain" network "deep like the Sea"? Talk about the Sanlian Guangzhou Book Center branch of the direct reason for the completion of the relocation, the bookstore owner said that the rent is too high, to make ends meet, the operation brought considerable pressure.　　Zailing, a researcher in the culture industry of CIC, said that since 2003, the same area of private bookstore store rents rose at least 3 times times, while the source of profits did not increase correspondingly, the enterprise operating costs soared. A person in the industry to write a bill: The General book purchase price for the book price of 65%, plus the circulation link costs, to the bookstore there are about 30% of the gross profit, but the bookstore rents and manpower, water and electricity costs will take up 20%, so the remaining profit has been very meager. If bookstores are less frequent or have a lot of discounts, they are likely to lose money.　　To think of music originally in Shanghai, a store in Pudong, for example, bookstore a year turnover of about 12 million yuan, but the rent accounted for the turnover of 1/3 strong, to 4.5 million yuan, plus taxes, utilities, manpower and other costs, the final annual loss of 3 million yuan. In addition to the high rents, the bigger impact comes from the Internet.　　Because the network bookstore has a high discount, easy to search, door-to-door and so on, so compete for a large part of the real bookstore market share. Reporters randomly interviewed a number of readers have said that they will choose to buy Books Online, in addition to save money, but also door-to-door. Some of the book's friends confessed that they would first look at the books in the physical bookstore and then order them online.　　The physical bookstore seems to act as a wedding dress for others. When faced with more and more fierce competition, the entity bookstore also launched a discount or door-to-door service, but this sales model in the production of sales, but also greatly increased the cost of diluted profits. Even so, discounts are often not lower than online bookstores.　　According to Analysys Consulting data, 2009 Dangdang new users more than 10 million, daily processing orders of more than 100,000, daily delivery of goods up to 300,000 ~ 400,000, has accounted for the entire book market share of about 10%, indicating that the network bookstore is increasingly taking the position of traditional bookstores.　　and online reading and free downloading, and so on, have further diverted the readers of the entity books, reading online has become a large part of the young people's choice.　　In addition, the number of boutique books, piracy, theft printing market share, and so on, and further affect the real bookstore business profits. Does not represent the decline of traditional cultureLive, read and update Sanlian (referred to as Sanlian), by the famous journalist, publisher Zou and other people, the predecessor was founded in the 30 's Shanghai Life Bookstore, Knowledge bookstore and Reading publishing house.　　In October 1948, three shops merged in Hong Kong. November 23, 1994, Sanlian (Hong Kong) Co., Ltd. and Guangzhou Chinese business and Trade company jointly opened Guangzhou Sanlian, Guangzhou Triple also become the spiritual home of many scholars. However, 16 years later, when the Guangzhou Triple Book Center shop Peng Yiming Face media cameras, unexpectedly sobbing.　　In front of the reality that the bookstore had to retreat, she was powerless to explain anything. Sanlian occupies an important position in the minds of intellectuals. The existence of bookstores has left a good memory for generations of readers. Many people felt sorry for the news that the bookstore was about to be withdrawn.　　In their view, Sanlian in a sense is a cultural habitat, when the huge city "can not accommodate" 400 square meters of bookstores, the traditional culture seems to have nowhere to live. Ji Xianlin wrote in an article called "The Triple Shop in My Heart": "I put the Sanlian ' shop in My mind" into 8 words: Fresh, solemn, earnest, realistic. This ' lattice ' is not formed overnight, but after a long period of cultivation and brewing is gradually accepted by the masses. "Sanlian in the intellectual heart of the lofty position so that people have to rise to the cultural level to consider, but also commented that bookstores are only the carrier of culture, the decline of traditional bookstores is not enough to so Ober." The physical bookstore is going to decay, but on the internet, books are still selling hot.　　The change of carrier does not weaken the spread of culture, but it is under the influence of the network, the culture gets more powerful inheritance. The media commented that it is very important to correctly understand the position of book retailing terminal in the transmission chain of cultural thought. It is at best a technical question as to what form the published books will arrive in the hands of the reader.　　From this perspective, we have no need to worry at all, because developed e-commerce and advanced electronic reading methods are clearly more efficient and less costly than traditional book sales and printing forms. "Post-entity store Times" outlet where the future trend of the physical bookstore, Wang Yidong, vice president of the China National Chamber of Commerce and Industry, said in an interview with the daily economic news that according to the chamber's survey of the Beijing market and its members ' reflection, half of the remaining 50% bookstores could be closed this year. Zailing also believes that, according to the current operating situation of private bookstores, if not to take effective measures to respond quickly, the possibility of accelerated shutdown still exists.　　There are even views that 80% private bookstores will come to an end in the future.　　What is the way forward for a dangerous physical bookstore?　　Wang Yidong that the state should give more support to entity bookstores, especially private bookstores, in policy. Zailing said that in the future development, the peopleThe Camp bookstore can take the "holding Regiment" combat way to deal with, that is to say, the private bookstore in a specific area will form an alliance, promote the right of discourse with the upstream publishing house, extend the account period appropriately, and relieve the pressure of the bookstore operation. In the downstream Sales book link, you can jointly create a network service platform,　　The realization of resource information sharing at the same time gradually to the network to sell books to improve sales performance. In addition, private bookstores in the diversification of the above also great article can do, although by the network low-cost sales of the impact of books, physical bookstore The biggest advantage is to provide readers with the most direct reading experience. Zailing that private bookstores can start from this aspect, to provide readers with good books, reading environment, improve service quality to stabilize the customer base. In fact, a lot of bookstores have done some useful research in these areas. such as Beijing's Xiaofeng bookstore to buy books and paintings fairs, lectures, film appreciation, and so combined to create a diversified fashion concept. The downing Bookstore in Guangzhou relies on creative products and DIY sensation to gather popularity.　　But the extent to which these measures can alleviate the decline of the physical bookstore is still unknown.　　In an interview with the Daily Economic news reporter, Peng Yiming said that the bookstore will be reopened after the site, as for the specific address of the new store, she said that the top of the bookstore will be deployed, her main duty is to remove the field of things to deal with well. In the context of the entire physical bookstore slump, waiting for Sanlian will still be a huge test: the place of large passenger traffic can not afford to pay less, where the traffic is not, in the trembling of the forward, Sanlian is also rethinking how to adapt to the new market situation, out of a new road.