"Gujian Tan" sale breakthrough 500,000 sets still difficult to collect cost?

Domestic single game "Gujian Tan" has so far issued more than 500,000 sets, and maintained the release of 5 months without piracy market records, which in the development of stand-alone games in the Chinese market is undoubtedly a miracle. As China's few in the market to obtain the success of the original stand-alone game, "Gujian tan" by most people in the revival of the hope of domestic stand-alone game, but the production level is not high, a single profit model, anti-piracy capacity is still "Gujian tan" and other domestic stand-alone games face a long-term problem,　　How to break through these difficulties will take a long time. Digital distribution led to sales miracle lasted three years, investment more than 25 million yuan "Gujian Tan" (hereinafter referred to as "Ancient sword") since the beginning of the release of July this year has been popular, a short period of 5 months issued more than 500,000 sets. "First of all, the ancient sword" success to benefit from our powerful research and development team, "as the" Ancient sword "operation of the highest in charge, Gamebar Vice President Su Fei to reporters. "Ancient Sword" research and development team strength, by Yijun led the "star Team" is in the industry attracted much attention. Team leader Yijun Famous, to "foreman June" as the nickname of his previous leadership team in the history of Chinese single game can leave a brilliant pen of the "Paladin three", "the three Legends of the Chinese Paladin" and "Love" and "Paladin Four" three by the industry and the players praise the classic Mandarin RPG game.　　Yijun three years ago to leave the "Chinese Paladin", led part of the original "Chinese Paladin" core members to join Gamebar, set up Gamebar wholly-owned subsidiary of Shanghai Candle Dragon, "Gujian Tan" is the single player game celebrities re-enter the market of the mountain. Not only that, "Gujian tan" in order to be able to succeed in China's single game market to take pains. In Su Fei view, "Gujian Tan" success on the one hand because of good game quality, on the other hand, is to adopt a sound marketing tools. Su Fei introduced, the "Ancient sword" in order to adapt to the trend of digital games, the first in the domestic open digital distribution channels. "The issue of stand-alone games is often the use of entity version, on the one hand, to meet the players for the game collection needs, on the other hand, the need for profit." This time we are in the physical version of the release of the digital version, and further broaden the distribution channels, to a certain extent, reduce the sales price, the maximum convenience for the player.　　"It is understood that the digital version of the ancient sword can be found in many well-known stand-alone game web site download links, players only need to download the installation can be, the price of 50 yuan, than the ordinary entity version of 79 Yuan price nearly half, which is undoubtedly very attractive to new players." Anti-piracy into the biggest bright spot China's single game development is not very important one reason is that piracy cracking game rampant, often the day before the sale of stand-alone games on the second days have a complete version of the network free transmission. The "Ancient sword" but almost created a Chinese game against piracy new record, 5 months on the shelves did not appear in the market full crack version. "On the one hand, we used Sony's game encryption technology, it is more difficult to crack from the technical point of view, on the other hand, we put forward the principle of benefit sharing. Su Fei explained that the "Ancient sword" to take a digital version of the issue is another important reason is anti-piracy. "We have reached an agreement with some of the most famous gaming websites in the country, the" Ancient Sword "digital version of the game on these sites for players to download, and then will download the income to be divided into, so that these sites can also be downloaded from the legitimate game to obtain benefits, which virtually curb the distribution of pirated games channels, this measure is extremely effective. "In the domestic biggest single game website 3DM One of the head of the Liu," Ancient sword "interest sharing for the game site has a strong appeal. "Single game site can not rely on cracking the game to make money, because these games are provided to the players free of charge, the site can only rely on advertising and other small means of profit." "The Ancient Sword" proposed by the Division of cooperation for most of the game site is basically zero input, but also can be divided into profits, why not?　　Liu also said that from another point of view, a long time China's single game market is dominated by foreign games, can make influential domestic stand-alone games, so the game site is also willing to support the "Ancient Sword" a. Derivative to create a new profit model of single game Although the "Ancient sword" in the domestic single game market to win a start, the parties unanimously affirmed, but the "ancient sword" exposed all kinds of problems still let many people in the industry rather worried. At present, "Ancient sword" sold more than 500,000 sets, with nearly 25 million yuan of input to compare, at least the current sales can not recover costs, "this is the objective situation of domestic stand-alone game." Su Fei frankly.　　In fact, even the "Chinese Paladin" series, which has a huge fan base in China, is facing the same problem, "4" as the top of this series, a total of 1 million sets, but with the tens of millions of investment, relying on the sale of profit is not realistic. In addition, the fragile anti-piracy defense and the popular criticism of the game made the "Ancient sword" in the middle of the game with a lot of complaints. Have cracked industry to reporters directly, although the "Ancient sword" from the technical use of Sony encryption technology, but the strength of the domestic cracking team can still be in a short time to crack.　　The industry said that he was in the crack group has actually "ancient sword" complete crack, but for the support of domestic stand-alone games, they are not ready to spread online. The problems of the quality of the ancient swords are in urgent need of improvement. In July this year, "the Ancient sword" after the launch, a large number of enthusiastic players in the money to buy games but encounter games can not run, frequent vulnerabilities and other issues, causing a complaint.　　More insiders criticized the "ancient sword" heavy propaganda light production, the half-baked. In response to the various reactions in the industry, Su Fei has its own view, for the long-term contact with foreign high-quality stand-alone game of domestic players, "ancient sword" Indeed there is a clear gap, but more important is how to make up the gap. "On the day of the game release, we released a bug fix., and we are ready to receive feedback and constantly improve.　　"In addition, to solve the problem, Su Fei that from the technical level to improve, and through a variety of ways to promote the genuine issue is also their efforts in the direction." On the issue of how the industry is concerned about profitability, Su Fei said: "Profitability is a long-term planning, we hope that" ancient sword "to promote a culture, a brand, through the cultivation of fans gradually formed a consumer group. Then consider how to make a profit by playing and extending the product.　　At present, "Ancient Sword 2" and "Gujian ol" has been in the development, "Ancient sword" of the TV series has been in the Choupai process, compared to the single game "Ancient Sword" itself, whether it is a TV play or online games show a mature profit model. "There are a lot of high-quality stand-alone games abroad, because they have been a long time accumulation, bedding, from" Warcraft "to" World of Warcraft ", from the" Call of Duty 1 "to the" Call of Duty 7 ", have a development process. Our ultimate goal is naturally to follow these products, but it will take a long time. "Su Fei said. (Digging the shell net)