Guo: Where will China's e-commerce go?

In the course of the development of e-commerce, it presents three distinct stages, namely the electronic retailing stage, the electronic trade stage and the http://www.aliyun.com/zixun/aggregation/39531.html "> Online Trading Market Stage, People's cognition of e-commerce is still on the initial level, it is important that the information of the network technology brings the advantage of the infinite tolerance and the super space-time, and the direct commercial value of this advantage can effectively reduce the intermediate link of the seller, reduce its operating cost and improve the market competitiveness. As a result, the seller-centred electronic retailing has naturally become the dominant force in this phase, such as Amazon, which is called the word for E-commerce. With the continuous change of people's understanding of e-commerce, buyers have been actively involved in the procurement, they through information comparison, reverse auction and other forms of additional procurement cost reduction and optimization. The third wave of E-commerce is the online trading market, that is, emarketplace, it reflects the development of E-commerce market today's intrinsic demand, that is, from outside to inside, from the local to the whole, from information to transactions, from disorder to standard general trend.

Whether it's electronic retailing or online trading, the common characteristics of e-commerce still stay in the foreign trade of enterprises, but only a small part of the production and management activities, can not form an integrated supply value chain, but mostly information flow as the core, it is difficult to form the actual transaction behavior, and the lack of standardized unified standard system, Therefore, it is difficult to achieve the objective of the innovation of the social production and management form which the electronic commerce really wants to pursue. On the other hand, the appearance of the online trading market has complied with the demand of the new historical stage of electronic commerce, both the model and the technology are more close to the essential goal of electronic commerce than the former two. What is the online trading market? Online trading market is a supply value chain which is integrated from inside to outside.

Unlike the general concept of the trading market, the online market does not mean that a lot of manufacturers of the simple arrangement. In fact, the enterprises entering the online trading market must obtain certain qualifications, this qualification is the enterprise must first set up a qualified electronic production management system, and the system can and external information flow without docking, so as to achieve enterprise production, procurement, sales of the whole process of integration of information. This is the Internet trading market is different from the E-commerce community or some of the supply and demand information-driven business-to-business Web site, which means that each member of the online trading market should have their own trading engine, the information to deal with the integration of the exchange, greatly improve the value of information efficiency. Another notable feature of online trading market is openness and standardization, unlike some industry-type E-commerce community, online trading market for all industry enterprises open, to buy a member of the online trading market as long as the use of a unified technology platform and trading standards can be. With the open and unified standard of access and transaction, we can bring together all the resources in the global economic integration, and truly exert the effect of the network. At the same time, on the basis of electronic retailing and electronic transaction, the online trading market enriches and integrates various elements such as information service, transaction service, payment service and logistics service, which provides a highly innovative value for both buyers and sellers. In this sense, the online trading market is the new form of production and operation that E-commerce is to achieve.

For Chinese companies, there are two big challenges: the first is how to create a brand, build a team, build an optimal business model, and the second challenge is to improve productivity. This is the need for enterprises to accurately, quickly and timely processing and delivery of business management information. The first challenge is to set up their own enterprise information system, so that enterprises can easily comb the internal information. But the enterprise now faces not only the internal problem, many times the enterprise outside or the enterprise question. This part is the excessive of electronic commerce. So E-commerce is a very important and effective tool to solve the high-speed operation between enterprises.

Judging from China's specific national conditions, first, the rapid growth of China's economy and the considerable scale of its own market, for enterprises to achieve e-commerce to provide a macroscopic possibility; second, Chinese enterprises are undergoing comprehensive reform and innovation challenges, E-commerce can help enterprises to achieve the docking of new economy, is to improve the competitiveness of enterprises to win the magic weapon. The country's nearly 4000多万家 enterprises are asking how to do e-commerce, how not to lose competitiveness, how to make our enterprises and our country does not fall in the developed countries, for each of us is a very serious problem. How should enterprises understand and accept e-commerce? How to make your infrastructure faster, better access to e-commerce channels up? (Text/Guo)