Guoqing on the price war between electric dealers

"This time I decided that the third quarter will not be more brutal than the second quarter." "August 31, Dangdang CEO Guoqing in Shanghai to interview the media again talked about the recent price war between the electric dealers." He believes that this round is a fake price war, because the previous price war has been very tragic, everyone faces financial pressure.

When the reporter asked whether because the original did not focus on expansion of 3C and in the ranks of the guoqing backward regret, the answer to the negative. He said that as early as 5 years ago, it was said that if you do not do digital 3C, it is necessary to exit the top three, when senior executives are accepted.

"Why do you want to compare oranges with apples?" "Guoqing with his wife, Dangdang chairman Yu words rhetorical question reporter, the United States home appliances Digital has more than 20% of the gross margin, and China is not, has been suning, Gome spell this."

Guoqing that the procurement advantage brought about by the scale advantage mainly refers to the niche market advantage, not to the overall scale. "In terms of electricity, the upstream and downstream brands are highly concentrated, Su Ning, Gome's bargaining power is strong, than our procurement costs less than 10 points; but if it is a book, I in accordance with the east of the price of goods shipments, and profitability. So when focusing on the category, not all categories are done. ”

In logistics, compared to other competitors from the way of building logistics, Guoqing said, when insisting not to do express company. But, not own logistics how to ensure the quality of service? Guoqing said that when adopted to the express company to increase the price of the way. According to the introduction, after March this year, when the logistics company's delivery costs on average up 10%, some hot spots are higher.

For the previous dispute over the luxury business, Guoqing said, when the use of foreign buyers is not the form, but take the special counter, that is commonly known as a string of goods. "Now that the overall domestic sales are falling and luxury goods are looking for a way out, there are some vendors who choose to sell online."

However, guoqing frankly, this does not make money, and the risk is relatively large. "On the one hand, luxury goods are brands, they will not give us brand authorization, which makes our" role "is very embarrassing, is true goods consumers will also suspect, on the other hand, delivery may also occur when the courier switch. ”

Guoqing also introduced the first half of this year when sales in 2 billion yuan. However, he hoped that in order to be the contribution of the years, as far as possible to achieve annual sales of 10 billion yuan.