H5 set standards, not to open a new game experience need to explode

In recent days, Google announced the beginning of the automatic conversion of Adobe Flash Advertising code for the HTML5 version. This will make it easier for Google to deliver ads to devices or browsers that do not support flash. This has almost proclaimed the arrival of the HTML5 era to the whole world.

HTML5 is a potential standard, its potential in the gaming industry lies in mobile devices and cross-platform areas, but from the richness of development tools, technology accumulation and maturity, talent and industry experience, the PC platform HTML5 is currently difficult to contend with flash. and the current industry pattern is, HTML5 by technology enthusiasts, concept hype, the technical field of discussion over the pan, and in the application level, practical application in the field of commercial gaming is very scarce, rarely successful cases. This is the reality of HTML5.

H5 set the standard, not to open a new game experience

HTML5 the application value of the entire standard, in fact, is the use of industry standards to replace the commercial standards, mainly to replace the flash on the Web application enhancements, the advantage is that the specification of Web applications removed Plug-ins, upgraded the browser, it revolutionized the browser, but not the revolution of the application itself, At least the user does not feel much difference. Video or the video, the game or the game. It changes the way you use these web apps, realize the Cross-platform, at present it is convenient for enterprises more, but for users, especially in the field of gaming is still not see the relative flash technology has much value, the game is the user's needs, Cross-platform game is not a game user's inevitable demand.

And another industry is talking about a lot of technology, Unity3d, then the real revolution of the game itself, 3D to the page, mobile games brought about by the impact of PC games as the 2D into the 3D era, will directly stimulate the production of a number of new types of games, gaming experience will become rich and diverse, this is the application of the level of change, But HTML5 is now more of a standard value.

Insufficient industry follow-up, phenomenon-grade products have not seen

In the July 2014, a pale-faced white cat was brushing the screen wildly in people's circle of friends, people have to show off using fewer steps to surround the cat, which is the milestone of the development of HTML5 games-"surround the nerve cat", creating a 3-day click of billions of miracles. Subsequently, "in the Coshao to find a house ancestor name", "one Can not die" and many other HTML5 games in the micro-trust friends Circle Crazy.

After that, the product that shocks the market has been delayed. From the existing products, the domestic real use of HTML5 standard development of the game products, once UC platform released on the "Three Kingdoms era" monthly water can be to 1 million yuan of the magnitude, millions income has a certain model effect, but it is far from the whole industry for the "all-out" to transform, After all, the flash development of the page tour product income level has been raised to tens of millions of yuan standard, while the mobile platform has air to back up, cross-platform adoption of HTML5 really necessary? This is a question.

No pain points to capture user needs

The first HTML5 online games "The Dawn of the Empire" has been "halfway break." It is said that the problem with the product itself, the lack of game development experience led to this result, and technology-independent. Currently able to see the Overseas Market page tour, EA's HTML5 "Command and Conquest." It is understood that its income is also general, not to get large profits.

Lei friends as the most active in the domestic HTML5 game start-up companies, for the results of the struggle for several years is "flashing waist", can only hope in the Second product. The lesson of the Dawn Empire is that the industry if the good technology does not respect the market and the user, does not sink the heart to do the product, then the concept also has the shattered day, after all, HTML5 is only the user's candidate, is not necessarily the option, the market has so many products, the development and the content threshold already exists, Do users have a reason to play?

Channels appear to have a huge effect, mixed native applications are selected

Without mature channels, bypassing existing channels, products will be isolated results. On the mobile platform, whether it is UC, QQ browser, Weibo its HTML5 games are based on "traffic mode", rather than "download mode", the flow mode of operation of the product to be based on a large number of browsing, the existing mature channels in addition to advertising is the browser, but these channels in the capture of users is "indirect", And the user experience, if there is no special means to convert it into a loyal user, its loss rate is far higher than the original app, the native app at least by downloading and pre-installed, on the user's phone left an icon, through the update may wake the user, but HTML5 game? Maybe there's nothing left. Based on the download mode, game products can be "straightforward" into the App Store market for downloading, leaving rankings, ratings, and relatively mature channels.

If you choose to HTML5, that means the current channel is limited, tied to the browser manufacturer's tree, once the tree problems, which means that all browser-based platform games and applications will be affected, Facebook's social game developers is a vivid example, when the user transfer platform, A large number of developers will also have problems. The choice of the HTML5 game packaged into app, and in the application market shelves, it can be a good solution to the current channel problems. Most of the current H5 gaming platforms take this approach.

In the game era, the content is still the key

Whether it is HTML5 games, or other types of hand-travel products, in today's fierce competition, the boutique route is the only choice. Traditional technology control thought that a new technology appeared, users will gradually accept and apply, but in fact H5 game not only face the competition of the native application game, but also face the competition of the traditional end, the page swims, the user value is the content quality of the game and the game experience, therefore the H5 game also needs to focus on the first core play, Second, the quality of the third game, the construction of the plot, so that in the content to win the recognition of the players,

Summary: HTML5 game to adapt to the trend of the times, but the current reality also needs a burst of products appear, driving the entire industry. In fact, the spread of social viral transmission is only a flash in the pan, the whole ecological circle is perfect is the spring of H5 game.