Hair industry Hundreds of millions of market size, how to get a piece?

Summary: Hairdressing industry Hundreds of millions of market size, how to get a piece? In order to develop in depth in this industry, the membership system of the hairdresser is an important link. And the American Guest (ios/android) practice is to bypass hairdressing shop for stylist oneself to provide C

Hair industry Hundreds of millions of market size, how to get a piece? In order to develop in depth in this industry, the membership system of the hairdresser is an important link. The "American Guest" (ios/android) approach is to bypass the hairdresser for the hairdresser himself to provide CRM tools, hoping to change the store's member management system, the first step in the industry transformation.

Now the situation is, hairdressing services such as customer maintenance is actually rely on the hairdresser in the implementation, but members of the data are sleeping in the store's computer, hair stylist can not communicate with customers efficient and direct. In the barber shop is willing to send members to the various hair stylist, perhaps the hairdresser can think of ways, in mind, with the old pen and paper, in addition to a modern tool to the customer's structured information collection.

"American Guest" is such a mobile CRM (Customer Relationship Management) tool developed for hair stylist, can input the customer's name, mobile phone, birthday, hair quality, style and other basic file information, all previous modelling photos, notes, customer consumption records, SMS, micro-letter return to the template and return visit records; customer birthdays, appointments, consumption visits, Alienation, such as reminders to save and so on.

In this way, hair stylist is equal to have own "member storehouse", can maintain the old customer efficiently. American Guest founder CEO Zhu Gang to 36 Krypton, U.S. customers since June 22 on the line, there have been 140,000 hair stylist on the above free registration, each hair stylist on average every day to open four or five times the application.

After solving the pain point of the hairdresser, the United States November 6 on the line for the store's extension of the new customer tool "Tuo customer Treasure", the store can use it to make red envelopes, the release of hot ads, the circle of friends, the hope that the old customers in the circle of friends to bring new customers. At present, the project charges, an annual fee of 800 yuan, has 56 barber shops to buy. This is also regarded as a current approach to the US.

Zhu Gang to me, in the hair stylist, store place accumulated enough data, will begin to develop customer side. If the development of good, customer-side effective extension of new customers, stay old guest function enough to attract stores to replace the traditional management software, and the offline customers into the line. Zhu Gang said that the average hair shop now has 2000-3000 stored value members, total 2.3 billion, the ultimate goal of the U.S. customer is to connect customers, mining the value of these stored value members.

Founder Zhu Gang, Zeng Cong Network business group buying Director, online law Green Dog Network operations director, the first O2O media products, the founder of the network, beginning in 2013 began to explore the hair industry, March 2014 founder of the United States. Co-founder Raiqing has 8 years of experience in the hairdressing industry.

Previously, 36 Krypton reported many hair industry O2O (Online to Offline) of the start-up companies, such as from the hair stylist vertical interactive communication community cut into the hair O2O wave network, pull hook network Xu only do the hair stylist recommended platform assured the United States, to help everyone find exclusive hair stylist's Meimei beans. However, the United States so from the creation of hair stylist and shop tools, and finally hope that the reverse of the hairdresser's member management system change O2O (Offline to Online) or the first.