Half of the group purchase site is closed, many group purchase site transformation breakthrough

Washington (Reporter Changyan Intern 袁婧) a year ago, "The Thousand Regiment War" still in the fierce battle is very busy; "A year later today, the group purchase site layoffs, withdrawal, the message frequency of arrears, many group purchase site in the transformation of the breakthrough at the same time, there are agencies to buy the site issued a death notice.

Half of group buying sites face closure

Yesterday, easy to view released group buying Industry report said, 2012 will have half of group buying site will face closure, group buying comprehensive transformation, burn money era end, the essence of marketing will be highlighted.

According to the latest data from group buying navigation website, as at the end of January, the number of group buying sites was 3,790, down 117 from last month, and has spread to the first-line group buying website.

Group buying site will usher in a second "slimming." As the gap between the group buying site has increased, the wind cast from the hot to the sidelines, major group buying site around the merchant resources and users will be more intense competition. This upheaval is likely to occur around the two quarter of this year, according to analysts, both across the industry and in the first-tier websites.

Group Purchase website Transformation breakthrough

Since February, many group buying sites have sought to transform the breakthrough, at present, the transformation of the shopping mall in addition to the handle network to start the shopping mall, glutinous Rice Network also launched the network to buy channels, 24 coupons "Boutique Mall", litters Group is on line new domain name Litters Mall, more presents similar to the cat, Jing dong shape.

In the group purchase site transformation and upgrading of the siege, the cost of the announcement will continue to adhere to the marketing platform, and start business marketing value promotion program.

In this regard, the industry believes that this year group buying industry shuffle will continue, market concentration will be further improved, "three strong separation" situation will be strengthened.

At present, the United States and the network, handle nets, litters group are taking positive measures to implement strategic transformation or upgrade, in order to increase in the future competition pattern of chips. such as the United States to choose the network with Alibaba depth cooperation, handle network transformation "physical Mall", and the litters group launched "55 Life Mall", to create a life service "store", the formation of "Buy + Life Mall" strategic framework.