Handle group buying enterprises continue to innovate, who is the last winner also look at consumers

2012, China group buying after two years of development process, group buying enterprises from "green head kid" gradually grow into a rational "youth". The impetuous appearance fades, buys the service essence to be more clear.

March 18, 2012, the group purchase website handle network ushered in the "two Birthday", the introduction of lottery and two-year preferential zone, the way to repay the consumer to the past two years of the development process salute. Handle NET related responsible person said, in the two anniversary, handles the net to launch 318 preferential zone, aims at returns the consumer, provides the higher quality the group purchase service, simultaneously unifies the handle net recently to launch "12315 Green channel", the real safeguard consumer's legitimate rights and interests.

From the innovative group buying mode to pay attention to consumer experience, handle network constantly in the quality and service to create innovative exploration, many times for the group buying industry to establish consumer rights and interests protection of the new benchmark, improve the industry's service threshold. This "handle mode" to improve the efficiency of the interior of the handle network, but also make the consumer group purchase process more smoothly, and this more highlight the corporate culture of the handle network "integrity, innovation, service."

"The price of lack of integrity is the cost of brand, for consumers to build a safe and honest environment", handle network CEO Wu pointed out that only from the most basic level, full embrace users, can run farther. In the handle network two anniversary of the event, Wu and handle people from the actual start, from the fine service, using the handle network pyramid-style service system, and effectively improve the quality of group buying, innovative group service.

Group buying industry offline enclosure, one-sided pursuit of scale effect of the era has passed, fine management, using consumer praise to measure the brand has become the development direction of the group buying industry. The handle pattern may be a way for the industry. In addition to the "12315 Green channel" of the opening, the handle network also introduced at the beginning of this year IBM for its tailor-made ERP management system, the merchants, consumers and handle network internal management hook to enhance the efficiency of group purchase, to protect the user experience.

Industry insiders believe that the transformation of group buying represents the gradual development of the industry rational, and the consumer placed in the development of the last link means that group buying enterprises set their own positioning, the future of industry competition will be the user experience as the focus, which enterprises take the lead in recognizing this and continue to layout user experience, will gain a great advantage in the competition. The vision of the handle network for its win development opportunities, consumer demand for its development to provide power.

On the second anniversary of the handle network, we see the handle network for the industry, consumers continue to do the efforts and innovation. Handle NET investment, Jinsha Venture Investment company Zhu Yuhu once said: "Handle network development strategy and my idea is consistent, occupy the market as soon as possible, and then intensive cultivation." In the development of the industry, we see the hand-handle network and other group purchase enterprises unremitting efforts and innovation, who is the last winner, chips in the hands of consumers.