Handle NET May performance statistics difference 80 million: 68 million or 150 million

Source: Internet
Author: User
Keywords Performance
It Times reporter Qianlifu Group buy navigation website Group 800 days ago This May, "China Group purchase Statistics Report", according to the report, the previous group buying market boss handle Network Encounter "Waterloo", sales have shrunk, fell to 68.18 million yuan, "market first" position is also replaced by the United States Group Network. However, according to the handle Network CEO Wu statement, handle net May sales of 150 million yuan.  The difference between 68.18 million and 150 million yuan is more than one, in the end what is the reason for the data there are so great differences? Statistics differ by 80 million Yuan group 800 published reports show that the handle net sales in May of 68.183 million yuan, and April sales of 102 million yuan, a decrease of up to 33.7%. In the April list, the handle net is a solo show, sales far exceed competitors. But by May, handle net sales not only lagged behind the United States Regiment net (75.202 million yuan), lost the leader's position, and was 24 coupons catch-up (74.53 million yuan).  Not only is sales, in the group 800 published Group purchase website comprehensive parallelism, handle net is dropped to fourth place.  and the Regiment 800 published data is very different, handle network CEO Wu recently received media interview, the handle network has broken through tens of millions of registered users, May sales amounted to 150 million yuan, the performance is on the rise. The difference between 68.18 million and 150 million, two data is not 1:30. is the handle net performance "pompous"?  Or is there a competitor in the "spoof" handle net?  Statistical radii due to differences in data between the two parties, group 800 co-founder Hu Chen to the IT Times reporter, mainly because of the difference in statistical radius. Hu Chen Introduction, the Regiment 800 from last July began to issue monthly group buying market report, this January began to adjust the statistical method, the national 40 hot cities, 17 major group buy site monitoring. "The sales data are captured by machines from the previous group purchase page of each group, including the number of transactions, the original price, current prices and product categories for each group purchase activity. "Hu Chen said.  The reason why the current data is not selected is that some websites may inject water into the current data in order to create popularity, while the water is less in the data. Hu Chen admits that the data published in the report may differ from the actual sales of group buying sites, and that the difference is mainly in two ways. One is the difference in statistical radius, the regiment 800 detection is 40 hot cities, or can not cover all the site group buy sites, "such as some group buying site in the country hundreds of cities have set up a substation, we will only statistics 40 hot cities, data deviation is inevitable." "The second is because the group purchase site, the existence of a single withdrawal phenomenon," some group purchase items released, because and the merchant disputes between the purchase site to the list to be withdrawn, not shown in the previous page, we also do not count this part of the data. However, some people questioned that some group buying sites "poor performance" because they did not put on the regiment 800A large number of ads, low position, so lower sales also reasonable. Response to this Hu Chen, the report is not related to advertising, "to do the report is not easy, easy to be scolded, we do not want some sites to read this report too much, we just want to use a continuous unified dimension to objectively observe the development of Chinese group buying market."  "Hu Chen said.  The reporter then repeatedly contacted the handle network CEO Wu, but he was busy or in a meeting, not to the reporter details of his views on the data differences. News Links May Group buying market First-time non-predictable stagnation group buying since the beginning of 2011, in addition to the well-known "Spring Festival factor" influence, always all the way, but into May, the whole group buying market sales in the first time unexpected stagnation. According to the Mission 800 statistics show: As at the end of May, the number of domestic group purchase sites of approximately 4,500, 40 major cities in the total sales of 649 million yuan, and April 650 million of the results compared with the reverse.  In addition, in May, the number of group buying period was significantly lower than in April, group purchase buyers compared with April also reduced by 20%, and the top ten group buy site average monthly composite growth rate of 5%, the data of the emergence of the May should be hot group buying market suffered a hint of chill. In addition, the consumer satisfaction of group purchase in May also greatly reduced. Data show, group 800 group buying complaints District new complaints case 1025, is last December the volume of complaints 2.4 times times. This is the second highest complaint record after 315 months.
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