Happy network face social platform development bottleneck to turn exerting force mobile phone game

How Eminence (TechWeb map) brings more interaction to users through mobile platforms is perhaps a major problem facing domestic social networks. A few days ago, happy Net launched the first independent research and development of the National War strategy class multiple screen interoperability game "eminence", hoping to enter the game industry to lay a good foundation. Preparing for a strategic transition? Or do you expect to earn more? Insiders speculate. Happy NET related responsible person says: "The game business is happy net one of the three main business, is also the future company will vigorously develop the domain." "Social platforms turn and move the game. Nowadays, the development of social network is in an awkward situation." Some insiders believe that the social platform has come to a development bottleneck, how to break through bottlenecks, how to make users better interaction, how to bring users more happiness, is the current social platform practitioners to consider the main problem. "Happy net needs to meet the needs of different users", net Open Teng Studio Director said: "Since the game is a happy net user needs, then we should be good customer service, and kaixin for many years in social game accumulation and experience, let us have such a foundation and ability to do well." "Ten years ago the game industry is limited to stand-alone, and ten years later today, the game industry has already crossed a single machine, broke out in the network, now popular in mobile phone terminals." Statistics show that by the end of 2012, the cumulative size of Chinese mobile gaming users has reached 286 million, up 62.5% from the previous year, while the mobile gaming market has reached 5.87 billion yuan, a 79% increase from 2011. Among them, the 2012 China Mobile phone network game market size reached 2.177 billion yuan. In the face of such a huge market, not only happy net is changing, the global social network and even Facebook are changing. Facebook is said to be considering entering the gaming industry as a game publisher. And happy as the earliest domestic social network platform to exert the game business, perhaps for its breakthrough bottlenecks to open a new situation. The game will become one of the main business users of social platforms and game users have a lot of the same characteristics, and happy net gathered a large number of urban white-collar workers, they have more free time to fragmentation, and the desire to be in the social and games to obtain happiness, this is just the happy net Test sailor Travel industry to provide NET Open Teng Studio head said: Self-research game is currently the most "prospects" and "money" industry, happy net of course to seize the development of mobile internet opportunities. In fact, as early as a year ago, happy Net has begun to layout the network game business, from intermodal to independent research and development, from the page to swim to the hand. It is reported that "Teng studio" is a happy net in 2012 to create one of the game studios, the main focus on their own mobile games. Recently released "Eminence" is the studio 30 of People's research and development team carefully built to the Three Kingdoms for the theme of the National War strategy mobile phone game. Currently on the market there are many very popular national war category, strategy category, the three categories of topics of the game, such as lying longyin, chaotic world, Immortal Road, Dragon Will, siege swept land, disdain the world,Kingdoms, 36 and thousand army break and so on. "They are the objects of our learning," NET Open Teng studio head said: "When a certain type of theme by the user's pursuit, it is inevitable to become the object of the pursuit of enterprises, we learn from the market in the mainstream of the game standard play at the same time, in the product to join the unique for mobile phone mobile Client user design and experience, Hope that users can feel more pleasure from it. "The official said:" However, each product of similar subjects, due to the production team level, staffing, financial support and other aspects of the problem, its product level must exist uneven phenomenon, if not their own innovation and fine carving, will be difficult in the homogenization of more and more serious market foothold, and eventually eliminated. But most of those who can stay are fine. In addition, it is understood that the opening of the studio currently products in addition to the "Eminence" has been released, other products have been set up more than five, in the second half of the year at least four products are coming out. Product types will cover card, sports simulation, puzzle games, RPG and so on. In this respect, Eric analyst Yang Xuebin pointed out: "Happy net this strength to enter the mobile gaming industry, indicating its hope that the use of mobile phone self-research games to rebuild their own domestic social network leading position of determination, mobile gaming market prospects, but in the current mobile interconnection innovation tide, most enterprises still do not find a clear direction, Happy net can recreate brilliance, this still waits for the market to further test. ”