Has the choice of mobile migrating users changed?

Wen/Mitsui (Sohu it contributing author) as PCs grow over the next decade, the trend towards fragmentation of mobile devices becomes irreversible. Among them, the smartphone and tablet computer is the vanguard of this trend, from the tiger fell Pingyang pc body bites not only the overall share of shipments, as well as the user's use of the long and habits. In the early days of the Yang Weiqing in Guangzhou, Eric Consulting Group CEO of the speech, some of the data just confirms this point, excerpt from a few, read. 2 It can be seen from the graph that from August 2012 to April 2013, in terms of the daily coverage of Internet services, both app (39.4%8.5%) and Web (36.8%2.2%), the growth value of the mobile end is not comparable to the PC side, This is the difference between blue ocean and Red Sea. 2 The mobile connected compares PCs slightly in terms of applications that users often use. Video, games, instant Messaging is the PC side of the three "Time Kill", the total occupies 67.2% of the use of time; the top three apps on smartphones are instant messaging, browsers, and games, but the gap with other apps is not much, and the tablet has a similar "head effect" to the PC, and even more obvious. This shows that smartphones have completely replaced the PC as a new generation of general-purpose equipment. In the 24 hours of typical mobile internet users, QQ and micro-letters occupy the 14-hour segment (9 point ~20 Point, 22 point ~23 Point) The maximum use of the length of time, that the most typical needs in these times is to communicate social interaction; The UC browser occupies 5 points ~8 points and 21 hours. The biggest requirement at this time is information reading; the rest is the sleep period (0 points ~4 Point), by the small Mi Shi occupy, indicating that it is the domestic market the largest Third-party lock screen application (the default lock screen interface is not applied). This is the user's use of the length of the ratio according to the company diagram. Tencent, by virtue of its wide range of product lines, has seized more than 1/4 of its mobile internet users, and other leading players such as 360, Baidu and Sina are already listed in the United States as "big-name", with a combined 15.6% share of the market. Unfortunately, in addition to UC (7.7%) outside the mobile entrepreneurs are missing, in 41.2% of the "other" struggling to fight the blood. The data report, shared by Yang Weiqing, shows that the status of the mobile Internet is not enough to make it a "Garden of Eden" for entrepreneurs, at least in the migration of mobile internet users, or more in the choice of the few giants they know. The reason is actually not complicated. In the "small white" many Chinese internet market, the impact of user choice in addition to the premise of the product itself, there are brands and channels, and these two factors in the short term, entrepreneurs are not well established. Typical examples are Tencent and 360, the two companies that are probably the most affluent and least-able companies in China's Internet market today. Micro-Letter DryDrop rice Chat, mobile phone defender dozen Residual Network Qin, is not only the triumph of the product, there are brands and channel advantages to ensure that they can more affect the user choice. Even as the surviving entrepreneur in the list is UC, the future is facing a new competitive environment after industrial mergers. For a more numerous list of "other" startups, in fact, do not have to lose heart, mobile internet door can not say that has been closed, but developed to a certain stage after the change of shape-from "competition with the Giants to rob users" to "use the giant's open platform to rob users," without the need to think head-on subversion, You should consider using smarter and more circuitous forms to gain user and market acceptance.