Has the wine vertical electric dealer really developed?

Wake up Updat, although the topic changed but the feeling is very difficult to answer, if only to give an answer: ' No, no real development. ' Not only wine, but a lot of the vertical consumer of the category has not developed.

Again, my point: the only chance for vertical Business-to-consumer is to monopolize the supply chain! The entrance will surely die. Line to the next truth.

In addition to love to collect a little wine, pay attention to the price, the wine industry to understand very limited, try to more basic and general level to talk about the problem in the extended information.

First of all, there are several roles hidden behind the problem:

Supply Chain brand--plainly speaking, from the production of goods to the hands of consumers. Of course, the supply chain also has depth, from raw materials to packaging to transport and distribution to distribution, different brands are not the same. Or to cite the following example read up has a concept, mobile phone industry apple, millet, cosmetics, Paris l ' oreal, dress Zara,uniqlo, liquor such as Luzhou old cellar, have their own official website mall and offline stores.

Channel brand--relative to the supply chain brand, sell other people's goods, provide their own additional services. such as mobile phone industry in the world, cosmetics Watson, Sasha, for the electric business, we are familiar with lemon x tea, x hum less, small also x water, x good digital What, the wine Jiuxian Net, 1919 wine type direct sale, buy wine net what, the line has the basic of the store is all right, When I went to Shenyang, basically 35 steps to see a special liquor called Phoenix X, each city is different.

The concept of channel brand is too broad, which involves a lot of roles and models, such as retail/wholesale, distribution/supply and marketing, on behalf of operations, ISVs, etc.

As for the cat, I personally feel more difficult to define, Internet commercial real estate, advertisers, consumer platform, so I still do not think and the wine type vertical electric quotient together, from the 2012 of the consumer into Amoy, these layers of concept gradually clear. But if large-scale business-to-consumer affects vertical operator, it's a certain, portal, population, without him.

All right, let's not start.

The first is that the only chance is to monopolize the supply chain, which is the direction, but the process is still somewhat different.

First of all, you have to reduce the cost of users, which involves the site itself experience, ancillary facilities and the price of goods and other parts; Why I emphasize first is the cost, because I always think that the user's final choice is because there is a clear or not understand the cost account. Especially in the PC era.

Second, you must have your own service, do not do membership things small, but differentiated services to have, this must be close to the industry, such as cosmetics to do the fidelity, trial, digital home appliances to do the distribution after sale, liquor-type words fidelity and logistics speed should be the key (single from my station in the user's perspective), the service reflects the depth of the industry to enter, Do not go into good service.

Then of course you have to have money, UV itself is too expensive, you have to monopolize the brand of the supply chain, of course, there is another way of thinking is to do their own brands, where guests, poly beauty are in the bar, wine words, buy some wine cellar or manor? But it's hard to make a bomb.

First of all, the development of the reasons and involved too many factors, I can only say that now is a very good time, mode of innovation, the opportunity to change the times, and sometimes in the tuyere pigs will fly. Mentioned in the title of the cat, then the successful case to see JD, VIPs and Jmei? Oh, in the United States listed I think has been successful. There are too many failed cases. Have to see

By the right, saying that I think the wine and cosmetics are really similar, in particular, the industry's brand concentration is very high, the SPU concentration is high, what wine 17, 17 Excellent, a few brands; SPU words high school low alcohol, aromatic flavor fragrance, 375, 500ml, etc. And there is a brand of their own electric dealers are eyeing the downstream channel distributors situation.