Heping: Line on the election of agricultural products to be tall first, its secondary personalized

Absrtact: December 5 News, tribute World chairman heping in billion power network hosted the ninth China online retail annual meeting said, online agricultural products how to choose? Tribute World Chairman Heping Combined 15 experience, think first to tall still, its secondary

December 5 News, tribute World chairman heping in billion Bang Power network hosted the "ninth China online retail annual meeting," said, online agricultural products how to choose? Tribute World Chairman Heping Combined 15 experience, think first to tall still, its minor personalization.

It is understood that this Congress has been held today in Chongqing Empark Grand Hotel. Meeting around the "real economy how to occasion" the theme of the annual meeting, respectively, "Big situation:" Good? "," Electric business industry: OK? "," Mobile electricity dealer: can? "," online retail: Will not? "And other topics have been pragmatic discussion and exchange. At the meeting, Heping published a speech titled "The Core competence of fresh sellers".

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) ）

Tribute World Chairman Heping

The following is a transcript of the speech:

Heping: I just saw all the guests on the stage, actually the internet people, the age is relatively light, I guess I am today to share the guests inside, even the oldest in this room. From the Internet perspective if sharing, obviously my forte, from the regional characteristics of agricultural products to now, probably have 15 years of experience, through 15 years experience to experience some things in today and share with you.

How about a word? Choice is more important than effort, now fresh products are actually non-standard products, in the choice of time, it is particularly important, I give you an example, such as a cherry is an agricultural product, but cherry do fresh, such as the tribute world prepared for 3-4 months time, once to the origin of the packaging, select farmers, Select the platform.

All these things have been chosen, but after the real product is down, its sale period is only a short half month to 20 days, but the 20-day sales period to gain or profit, to overhaul the coverage of 3-4 months or even longer amortization costs. It is more difficult to see. For example, like the northeast Rice, according to the regional concept, the northeast rice just listed, rice such a product from the new listing began, to the consumer sales cycle how long? As we all know, even if it is three months, 5 months to prepare for investment, the sale period of this product is also more than 10 months, so and cherry to amortization of the cost, which cost low? Obviously the cost of rice is low.

Take fruit for example, such as oranges, apples their sale period has several months, to cherry, red bayberry and other fruits, it is very long preparation period, the sale period is very long. In the selection of products, according to their own conditions, characteristics should choose which kind of products? Actually must choose the preparation period is limited, the sale period must not be long.

Tribute to the world is a specialized agricultural products, first of all, the geographical latitude to do, from the concept of positioning our direction, an emphasis on quality, we would like to choose a tribute, from the consumer visual choice of agricultural products, the second emphasis on services, emphasizing the consumer experience. At present, in 10 regions of the country to choose agricultural products, such as the Southern pine is what we do, also have a lot of experience, I will tell you about the case of Tricholoma matsutake, last year when the preparation period is very long, but the sales period is very short, the shelf life of Tricholoma matsutake only 72 hours, this year in the sale of fresh Tricholoma matsutake, began to prepare frozen pine, is also 3- 4 months of preparation period, stretching the period of the sale of Tricholoma matsutake, to achieve good results. On the premise of the choice of agricultural products, we have to understand what is now on the internet to sell well?

such as dates, nuts and other such things sell well, why sell well, from the main consumers, the main online consumers, from their consumption habits and the value of demand analysis, why to buy these things, why these products have been able to heat up? The first is the pursuit of cheap, the pursuit of convenience, there are a wide range of choices, scarce fashion these, selling products behind the logic of consumer demand, no matter what on the Internet to sell things and products, or choose what kind of products, the most important to analyze why consumers want to buy? What is the value of the demand behind it? and product attributes combined, the whole product is sold out naturally.

How to choose products? It's just some of the directions we're thinking about in the process of doing it, and it's just thinking, and maybe some of the ideas and perceptions we have are not completely unified, some even conflicting. Throw our ideas out so that you can think about them, so that when you choose, you actually have a better reference. We think that agricultural products, the first large and high agricultural products suitable for E-commerce? Why? For agricultural products, there is an insurmountable thing is the logistics cost.

In the choice of agricultural products, the unavoidable problem is how to cover the logistics costs. I would like to say an example, sea cucumber this thing is not as hot as red dates, but the sea cucumber has a lot of flagship store franchise stores, a single product a year to take out all have millions of of sales, but not eye-catching, singular is not necessarily a lot, we are relatively high value of goods. The current logistics cost of the downwind is no pressure on it, but what is the concept of an apple 20+7? The high value of raw and fresh agricultural products is very suitable for e-commerce.