He's carrying out a huge plan to replicate 100 millet.

He is implementing the "copy" of the huge plan of 100 millet, he tried to get through the software, hardware and services, construction of millet mobile whole industry chain; He said, "The goal of Millet is very simple, four years ago I wanted to speak, but for fear of everyone jokes, we have a bit of confidence today.

October 10 afternoon, wearing a blue shirt, millet president Lei from an investment conference hurried to the 12 floor of the Millet headquarters in the conference room, accepted by the National Network News office organized an economic situation as the theme of the interview.

In the following one hours, Lei to the "first financial daily" and other media to recall the details of the Zhongnanhai meeting in January this year, in response to the millet listing, and the Mingzhu "bet" and other issues, sketched a "in the controversy" of the Millet Empire.

IPO not considered for five years

First Financial daily: Ma Yun's Alibaba listed in the United States, Millet currently has no listing plan? With Alibaba setting the biggest IPO in U.S. stock history, is there any confidence that you could overtake Alibaba?

Lei: Ali listed that night, although not to the scene, but also through the network real-time Watch reports and stock market feedback, I think as a Chinese people feel extremely proud.

I then sent a congratulatory message to Alibaba executives, not only Alibaba, I think the entire Internet industry, the entire Chinese people, especially in the United States to create such a successful, such a large-scale IPO, highlighting the strength of China's economy and the overall strength of China's rise, very remarkable.

When it comes to millet, we have talked about the IPO for five years from the date of its inception, and it has been four years since the day after, but today's answer is still within five years.

Why? Maybe a lot of people think it's an official answer, but I want to say to you, so far to do the 25 enterprise, and I related to the listed companies have four, I did 25 after the enterprise, feel that the listing is only a stage, in essence, to do a good job, is to be a company to make users, their employees, The shareholder is very happy a company, I think this is the essence of the problem.

What is the goal of millet? Very simple, four years ago I wanted to speak, but when the time to talk about the jokes, we have a bit of confidence today. Our goal is to make it possible for all people in the world to use technology products from China, regardless of country, nation, color or race. Simply put, it is hoped that millet will someday become China's national brand, the pride of every Chinese.

Ali founded 14 years after the listing, millet talent for 4 years, we can wait another ten years. As I say, there are criticisms on the Internet that I completely disregard the lives of employees. We do things to get things done, enjoy the process, and get good returns to improve our lives and make everyone's life better. I think Millet can accomplish this goal even without IPO. So, we think it's important to make people happy. In addition to IPOs, there are ways to make employees happy.

Alibaba has been a monument and a miracle in human history, and we are two different types of companies, lack of comparability. Of course, Ali has become the pride of the Chinese people, we also hope that millet in another area to become the pride of the Chinese, this is enough.

So, why I said to talk about the dream of millet. Millet was founded in my 40 years old after the retirement of a few years after re-employment, then has achieved financial freedom, and then want to do things must be considered to pursue more than the financial freedom of things greater. Therefore, why I did not lock the IPO to the target, listing is only a milestone in the process of enterprise development, we certainly can not make the milestone as the ultimate goal.

Millet winning gree is a historical necessity

Daily: At the end of 2013, you once and Gree Mingzhu have a well-known "bet", said five years after the turnover of millet will exceed the Gree group, the loser will give the other side 1 billion yuan. Does millet have confidence in this gamble now?

Lei: This bet has a premise. I do business starting from Zhuhai, like Gree are Zhuhai enterprises. Gree is half of Zhuhai, we are always extremely respectful of gree and Dong.

Betting that within five years the turnover of millet exceeds gree, I think it may be 99.99% (confidence). The core reason is that Gree is the pride of the industrial age, and millet is plugged into the wings of the Internet. Not millet company, but Millet represents this form is very competitive. Gree is a very successful enterprise. But I think, the millet in five years turnover wins is the historical development inevitable.

The first half of this year, Millet reported a year-on-year growth of 149%, millet turnover last year 30 billion, Gree 120 billion, 3 times times worse. We have reported a 149% increase in the first half of this year, and Gree has not looked closely at about 20%.

Millet should be completed early this year, 60 million mobile phones should be no suspense, if so, have the opportunity to hit the scale of 70 billion to 80 billion, this is not far from the gree 120 billion than the gap, the last year is 3 times times, this year may be 1 time times worse. What if it increases by 100% next year? What I said in case, not the goal. What if it goes up one times next year? Is it close?

The growth rate of two companies is far worse. In the past, Jinshan has grown from 20% to 30% for a long time, and we feel we are doing well. But a look at Ma Yun are 100%, 200% of the growth, found that the Internet does not work, not the whole internet is difficult to obtain nearly 100% of the growth. Including bat (Baidu, Alibaba, Tencent) growth, very fast, the scale has been very big, this is the Internet organization of the advantages brought about.

So when it comes to betting, first, I have 99.99% confidence. The second is that I won, and I still respect Mingzhu, respect gree, respect the pride of Chinese industrial age. Third, "If" we won, not lei, millet more capable, is that we inserted the Internet wings, is the historical development of the inevitable, is a new form of organization, a new form of the decision.

What did the Prime Minister talk about at the symposium?

Daily: What do you think of the mobile internet now, and what are your expectations for its future?

Lei: In 2006, I did not boast about the world's first mobile internet is the direction of the future, and from 2006 onwards, by example, Le Xing, UCWeb and other mobile internet companies. 2010 also founded Millet, I think the size of the mobile Internet is more than 10 times times the size of the PC Internet, which we have no doubt today.

We just see this trend talent millet, is gambling on the mobile internet spring. Mobile Internet is the typhoon mouth, growth rate is that we have to tread on this point, stepping on the typhoon mouth created.

What is the more fundamental question? I have always held a big point, including my meeting in the Prime Minister's Symposium, the People's Congress, I would like to promote the Internet strategy to the level of national strategy.

Why pay attention to the development of the Internet? There are several reasons: first, the strength of the Internet industry in the world apart from the United States, we have no rivals. Second, the internet is a kind of thinking, is a way to consider the problem. With this kind of thinking armed traditional industry achievements may also be subversive, so "Internet + traditional Industries" will greatly promote the transformation of traditional Chinese economy and upgrade, will greatly improve the overall operational efficiency, will further enhance China's global competitiveness.

The extensive development of the Internet, to today there are many problems, including management problems, industrial development there are enormous difficulties. such as the VIE (Agreement control) structure exactly how to do, Internet enterprises can in the end of our domestic motherboards listed. A VIE structure can increase the operating cost of a company. There is a very small tax called stamp duty, each transaction to pay five out of 10,000. Since the structure of the VIE has to be handed over two times, this is obviously unreasonable. The efficiency of internet companies will be consumed in infinitely complex structures.

That's a lot of questions. The Internet industry may have more energy, but the internal friction has cut back some of the energy, can not remove this friction.

This is why in the Prime Minister's Symposium, I hope to improve the height of the internet industry. First of all, in the management of the premise how to accelerate the development, and more importantly, how to encourage the combination of traditional industries and the Internet, which will greatly enhance the competitiveness of the entire industry. Attach importance to this energy and turn this energy into a driving force for China's economic development. I spoke to the prime minister for half an hour, and the prime Minister felt justified.

In the process of China's economic transformation, how to achieve innovation-driven. I think, how to use the Internet technology, Internet thinking mode, the Internet production relations of the Organization, China can take a big step forward.

Some time ago Li Vanchang (the founder of the Millet company) sorted out a book called "Participatory Sense", is the secret of Millet announced, want to promote the whole social progress. First of all, do a good job at the cost, through the model innovation, improve efficiency, make it cheaper, rather than through Jerry, this is the essence of millet thought.

More than a year ago, we started a construction project called Eco-chain. If we say that millet can become, is lei these people, I say is not, is millet this model is fierce, I am willing to help you copy. So, we propose a copy of 100 plans, has now replicated more than 20, growing very fast.

I really think this is a valuable advantage, China's economic advantage, we have access to the Internet. If we use it well, then produce a bunch of world competitive consumer brands, I think it is very scary.

Integrate the service platform of the whole industry

Daily: Now the domestic mobile phone market, is the competition of the Red Sea, millet how to win the difference? Millet in this industry, how to coexist harmoniously with other peers?

Lei: The goal of Millet is to promote the progress of the entire industry, I think we buy our domestic mobile phones are good, are supporting the development of the entire industry. I also hope that domestic manufacturers to compete when the muzzle of a foot, do not shoot behind, the mobile phone global market is too big to die, we can raise the muzzle of a foot, together to promote industry progress.

We have made mobile phones, other domestic mobile phone companies are not dead, but the change is strong. It's like we put a catfish in the pool, and if we don't put catfish, the whole industry won't make much progress.

Today the whole mobile power market, there are many new brands, very competitive. So, a catfish comes in, the whole industry is activated, we have to move with the millet power than quality, than cost, than efficiency, this is a virtuous circle. Everyone leapfrogging, friendship competition, more and more strong, we can also go to India to fight, to Indonesia, playing in the world. Just as Samsung succeeded when LG followed, Huawei was successful when ZTE followed.

So, the most important thing is whether you have the ability to make better mobile power or more personalized mobile power than the purple rice, can be more efficient than us, so that the whole China can progress.

Daily: Before Ali went public, Ma Yun has been mentioning a word called "ecosystem", just now you mention "ecological chain", ask, what is the ecological chain of millet construction? The highest growth point of millet in the future in addition to mobile phones, batteries and routers, the next to enter the industry is what?

Lei: First, millet no next, millet focus on the first three products: mobile phone plate, TV box, router, this is our own. Let us focus on these three products, does not mean that after 35 not to do the fourth direction, but these years to focus.

Second, on the ecological chain. Millet mobile phone involves the ecological chain from the application of ecological chain to the service of the ecological chain, and then to the ecological chain of hardware to achieve full integration. Because the mobile phone is actually a computer with the interface between the things.

Millet innovation in the entire industry, including at least two: one is the distribution service, that is, the service store, and the second is the hardware store. Service store, is the millet life, direct access services, hardware stores, directly around the mobile phone all the smart hardware access.

When you're making smart hardware, do not sell, millet mobile phone have, point open to see, this kind of want, need to see which company, whether it is not millet investment, we regard it as the app, the whole industry chain up, I think this will further promote the innovative application of smart hardware in China.

Millet Online Service Store this year, immediately to horse hardware store, all things get through. It is based on this that we emphasize the ecological chain. In turn, I copied 100 hardware or service companies, and copied the millet mode, thus enriching and supplementing the millet ecological chain, forming a win-winning situation.

Millet is an extremely open company. For example, purple rice is a general-purpose mobile power supply, if you can do personalized, millet can also support you. Openness, transparency and cooperation are the key words of the Internet. Millet will give customers more choice, this is probably our support for the whole ecological innovation is one of the important reasons.