High academic qualifications ≠ high

The rationale for Ma's departure from MBAs is simple: Entrepreneurs can not be nurtured by business schools. How to cultivate entrepreneurs, one from the practice of a large number of failures, the second is from a large number of counterparts follow-up study, in addition, no other way.

In 2000, at the end of the Internet bubble, Ma got the investment from Softbank and Son Zheng, and at that time, Ma believed that the company had entered a brand new big enterprise stage. The historical mission of the former entrepreneurs was almost over. He felt that the start-up staff at that time could only hold positions below the commander-in-chief, and the MBA must be above the head office level.

At that stage, Alibaba's core executive team, a total of 12 people. In addition to Jack Ma, all others come from prestigious MBA schools. However, in just a few years, MBA of such well-known institutions as Harvard and Stanford were "dismissed" by Jack Ma. Jack Ma commented that these people are: first-rate eloquence, implementation of the last resort, talked about the idea to come first aid, but these principles can be more pro-Mau can speak their own way, they need to value, such as business should strengthen management, these MBA are often no Start.

This is a similar twist for many superstition MBA entrepreneurs. Most of the early grassroots entrepreneurs envy envious students in business schools, but at the start-up and early stage of development, the business still has to rely on people who are truly capable of execution-it can really turn College's classical theory into execution How much?

Experience is more important than theory?

Before and after 2000, Jack Ma's "expulsion" did not mean deliberately engaging in reverse thinking. Instead, he tried to be realistic: MBA students who could not do things must be expelled, otherwise Alibaba would be finished. Pratical has always been the strengths of Jack Ma, he did so, is the domestic emphasis on academic qualifications, contempt of the mainstream trend of a whipping. Fortunately, the situation in our country has changed in recent years. Nowadays, people who hold the title of many elite schools can hardly find satisfactory jobs without experience. Even if you are returnees, finding jobs in the country can be difficult - because they do not have any domestic practical experience.

In fact, most of the business school courses can only tell MBA students what to do, but how to do it depends on continuous exploration by the students with practical experience under the guidance of the theory. The "doing things" valued by Ma are, in fact, a kind of executive ability that is driven by each other's experiences and theories. In general, such capabilities must have been accumulated in actual work. So Ma had said that no matter how good the career manager, if an aircraft engine used in the tractor, and ultimately can not fly.

Under the framework of theory, there is a complete reliance on savvy and talent to understand the details of implementation and daily management. Only a handful of people, such as Steve Jobs in the United States, may be even rarer in China.

So once someone as the general manager of a company, then, with the industry's enterprises can be very willing to huddle. Digging a general manager with hands-on management experience equates directly to a set of management methods - the managing director must know how to "get things done" on a case-by-case basis in the details and overall picture. Of course, if the experienced managing director went to the EMBA, he went one step further, knowing how to do it and becoming aware of why he did it - a talent that is even more powerful. .

Ma Yun is the talent that is suitable for use, Jin Yong to Ma Yun office has an inscription: "The use of qualified personnel as the leader of the major leaders, Liu Bang, Liu Bei was the cause of the great. May Ma Yunxiong Chang Mianzhi." So Alibaba internal business climate Is, who can make achievements in their own position is the talent, or withstand more MBA, EMBA, PhD, Ph.D., etc. are useless.

Why MBA does not fly? Because these so-called talents with a variety of laurels, and no practical experience, there is not even much research experience: the domestic colleges and universities are learning in general; and foreign business school years ago Of cases, or are some sophisticated advanced theory, rather than for a particular industry, a solid and systematic basis of learning.

If from the perspective of human resources, if you want to do middle-level cadre reserve for enterprises, to find some graduates of professional disciplines to develop from scratch, but will be better than looking for someone holding a MBA resume of a prestigious business school a lot stronger, because these people's knowledge base More solid, mentally calm. So you will find that nowadays, undergraduate management is less and less popular, because it is difficult to find a job, more promising is to work a few years, to know where the lack of theory, or where need to improve the height, Another goal to read a post-graduate management, this will be more promising.

Business school can not cultivate entrepreneurs

Chinese enterprises have been extensively developed in the past 30 years with few competitors. Now they are developing in a fine fashion with many competitors. Business is getting harder and harder to do. Only through innovation, upgrading of technology, expanding and upgrading of marketing, can we enhance the space for business development. However, many Chinese entrepreneurs can not adapt to this new situation. They are still coping with the current over-competition with the ability to fight Jiangshan. As a result, not only entrepreneurs themselves are tired, but also bottlenecks have emerged in development. Some have even gone downhill.

Nowadays, it is also a problem for those who can become "big business" by those who can "do their job." Overcapacity in most industries and many people with practical management and operating experience no longer have obvious advantages. Because these people are not industry research experts, do not have the ability to study the industry break through the direction and thinking strategy. Their strength is the copying and copying of management experience - and because of repeated competition, what they copy is homogenized in the face of intense competition.

Entrepreneurs now face the problems include: their old approach does not apply to the current environment; the same use of the same professional managers are invalid; re-use consulting firm partners still invalid. Such as Li Ning company is so. Why consulting company partners to join Li Ning can not save the company? That is because consulting firm partners is not a professional apparel and sports shoes research strategy experts, if only by analyzing the industry data and writing reports, I am afraid there is no way to govern the business.

From the perspective of the development of enterprises, entrepreneurs need to find counterparts and professionals with research capabilities to help enterprises self-breakthrough and diversified development.

As we have already said, the same kind of management experience can no longer save the enterprises that have become fiercely competitive. Only counterparts and experts in cross-border research can find a breakthrough strategy for enterprises so that they can effectively innovate and improve effectively Brand competitiveness, improve profit margins and more. A good counterparts in research professionals, to find the worst corporate shortest place, but also know where to start with the first transformation: He knows the priorities, that the development of governance steps. Of course, we also know how to control so that the economic efficiency of enterprises soars rapidly.

In fact, almost all professors of Western economics have said that entrepreneurship is not something business schools can cultivate. So how to cultivate entrepreneurs, one from the practice of a large number of failures, the second is from a large number of counterparts in tracking research. In addition, there is no other way.