High-Net has to choose "Merger" to seek survival

A year ago as the originator of Groupon's Chinese version, the high net just on the line when the limelight is not two, but a year later, Gao Peng has to choose "Merger" to seek survival. Yesterday, the high net and the F group both external release, two group purchase website formally combined, the establishment of "Beijing Network World Technology Co., Ltd.".

By Tencent Yunfeng Fund led by the originator of the network group purchase Groupon shares set up a high peer network, because it has two excellent "genes", from its establishment has been a high-profile.

However, in last year's "Thousand-Regiment War", the "half-breed" has been acclimatized, poor performance. First, there is the sale of false waves, after the downsizing crisis, has not rushed into the top 3 of domestic group purchase site rankings, CEO Yang Chunjian and COO Ouyangyun also have left, online 1 years of high peer network is facing a survival crisis.

After the merger, two group buying sites will be jointly owned by the newly established Beijing Network World Technology Co., Ltd., F Group and high friends will be different positioning of the independent brand existence, and retain their respective domain names. High-peer will be biased high-end local services or merchandise, Group F is mainly focused on ordinary users. At the same time, two group purchase website "owner" Tencent will also come from behind the scenes, Yunfeng fund will participate in the new company management operations.

Although Tencent, Gao Peng, F Group Three hope that through this merger can achieve 1+1 greater than 2 effect, the industry is not optimistic about this.

The current slump in the group buying industry has also made the prospects for cooperation between high and Group F slightly dim.

According to the group's 800 latest report, as of the end of June, the number of domestic group buying sites of about 2,976, compared to the last month, a 20 reduction. In the past, "one single day" sales model has changed significantly, in order to maximize sales, some group purchase website launch product sales period of up to 1 months. The consumer's passion for group buying is fading, which may be the biggest problem before high and Group F.