Hopewell Positron Jedi Rebirth

With 4S shop close communication, in the Automotive computer field for five years of the combined positron finally began to win customers. Wen |CBN reporter Shanyi Airlines everybody needs a computer, but does every car need a computer?　　For Guo Yiqing, founder of the Positron, this is a business proposition that remains to be proved.　　Guo Yiqing until this year the first time to realize: the original business judgment may be correct-each price of 8000 yuan to 10,000 yuan in the car computer, now each month's sales have reached more than 500 units. In the second half of 2003, was founded Jiangxi Branch Ring High-tech Industry Group, the display, cordless phones, workstation development and production of a lot of experience Guo Yiqing planning to do a little adventure in Shenzhen business-do can be compatible with the internal and external environment of the car, based on the traditional PC architecture computer.　　At that time, private cars began to become popular in the country, while the parasitic in private cars in the car multimedia equipment is far from the speed-many people's car only installed a very simple radio, if the car has a DVD multimedia equipment, it is already very trendy. At first, there were only a few people with the positron group. Although they have outlined a clear blueprint for "on-board computers", but at that time the market was a blank, domestic and foreign countries have no reference to the precedent, and can not even find people engaged in car computer research and development-most traditional PC developers do not want to "condescend" in a just set up, the future is not clear or even too risky small companies.　　It was not until 2006 that he launched his first car computer. When the first product was shipped out, Guo Yiqing and colleagues planned to sell their products directly to 4S stores across the country. But they were poured cold water again and again-almost all the owners of the 4S store robust them. Some 4S dealers directly to the warehouse, pointing to the backlog there is a pile of lifeless machine said: "Look, this is what you say in the car computer." "In the 2004 and 2005 two years, there has been a spate of companies that have also looked at the opportunities of the car computer market, and have launched their own products before the close." But these hasty and the "on-board computer" not only bad performance, and people usually PC operating experience is far from it.　　The original plan to "try" the 4S shop dealers and depots soon closed their door to cooperation. "No one knows what a car computer looks like, the attitude of the customer is very skeptical, once the bad product is provided, trust will soon be gone." Guo Yiqing to the "First financial weekly" review of the same year by peers "trouble" frustration. But it is not no problem to have a product of your own.　　Some 4S store sales managers who tested the product said it is an ordinary computer can be installed in the car, and the car itself is completely incompatible with the function-it does not have a Bluetooth device, navigation, can not listen to FM programs, coupled with poor cooling caused the car temperature suddenly rise, who will go with such a product? Since locking 4S stores as the main sales target, they must4S Shop to solve the most concerned about the car computer and the compatibility of automotive environment-this is to determine whether ordinary users can be car computers "pay" the most critical factor.　　Hop is starting to fuse Bluetooth, radio and mobile TV on the onboard computer. In addition to the expected improvements to the 4S store, in 2007, the agency was set up to train agents-agents in more than 10 provinces who frequently visited 4S stores in different local brands to persuade them to test new products that were improving.　　Although 4S dealers still have doubts about their products, they have opened the door to them. In order to maintain the stability of the agent and the sales system of 4S stores, Hopewell has sold its own profit space. -4s stores can earn more than 50% of their profits by selling a single car computer, which does not include expensive installation prices, which was unimaginable at the time.　　4S Store dealers from the sales of cars to earn more and more thin, they want to have more profit space accessories products can be sold. At the end of 2007, when the channel development was quite smooth, the technical problems brought about by the complex function are beginning to appear-the car's power rods, generators, engines and even headlights have brought serious interference to the on-board computer, the more functions are integrated, the more serious the disturbances, and the noise and the hard drive earthquake problems cannot be solved.　　Until the end of 2007, technical flaws had kept the sales of all products in a very low number-only 20 a month. Guo Yiqing began to appreciate the constant fear of the double groping between research and development and sales.　　During that time, he often looked at the factory produced by the car computer is a box of trucks pulled into the abandoned warehouse, "often produced by the products are not sold out", he is fast to hold on. July 2008, from the use of new technology platform of the car computer shipments still a few months, the positron money thoroughly burned, Guo Yiqing even have done to dissolve the whole team's plan.　　In the Guo Yiqing career is about to die in the womb, in August 2008, the money again found. This is a real saving money. A few months later, the new car-mounted computer, which was launched, finally solved the technical problems before it. "It solves the problem of high temperature, vibration and anti-jamming in the past." "Guo Yiqing said.　　At the same time, it is a Bluetooth, multimedia audio and video, a full range of Windows XP system, navigation equipment and "fool-type" operating interface of the PC. The Toyota Camry "G-book" intelligent Information system to land in the Chinese market caused concern, but also began to let more and more car manufacturers and distributors jumped out of the car DVD vision. At the beginning of 2009, at an event for automakers and distributors, Guo Yiqing with his colleagues to perform product demonstrations and instructions on a routine-they experienced too many similar occasions and failures. "I originally booked a ticket ready to go, did not hold any hope, or guilty." But he immediately received an invitation from a depot for a deep technical test.　　Guo's previous efforts at 4S outlets began to receive rewards. Since the beginning of the 2009, some 4S stores have introduced and marketed a car-mounted computer on a larger scale than in the past, due to the maturity of the product and considerable profit margins. At home, any brand 4S shop is a "far-reaching" network.　　When some 4S stores are more aggressive in selling certain products, other 4S stores will be able to follow suit for competition. "The car sales at the 4S store placing our products are obviously up," Guo Yiqing said.　　The spread of the effect of their car computer in six months to rapidly expand to the country's 100 4S stores, March began to stabilize sales of more than 500 units. It's just the beginning. In the plan, next year's sales network will cover 500 top 4S stores nationwide.　　Guo Yiqing is also looking for more "big markets"-now many car-audio companies, including music and Philip, have scaled back research and development, and are trying to work with them to become their OEM partners rather than selling their own products independently. But in the face of another possibility to do a big chance of rapid-auto manufacturers pre-installed markets-Guo faces new options. "The front-loading market is a bigger challenge. Guo says he has been weighing the issue lately.