Absrtact: November 18 Report: The industry has long been talking about the electric platform Hot passenger network since November 1 on the line test operation, commodity category that covers the apparel, shoes bag, skin care beauty makeup, trend of digital, and the simultaneous release of its own clothing brand Lcart, the target group of 24-32-Year-old light
November 18 Report: The industry has long been talking about the electric business platform Hot Passenger network since November 1, the product category that covers the apparel, shoes bag, skin care beauty makeup, trend of digital, and the release of its own apparel brand L ' CART, the target group of 24-32-year-old light and ripe urban people. Such a complex and high-profile pattern is a source of concern for their ability to survive and a curiosity about their capital strengths and sources.
From the early days of the external publicity of the hot passenger network, it will take the fine and strong operation mode, the style of a concise foreign electric dealer, home without a single product display, the content is only one screen. Search way similar to Taobao line search, can be more efficient positioning of goods.
In addition, the eye is also attracted by the ring 360 degrees and clothing video display. The 360-degree ring display has been seen in several electric business platforms, Model T show video display in the domestic platform for the commercial is relatively rare. Synchronized with the prototype for the "Dutch Auction" "Hot Guest 8:30" channel, the auction method using reverse price. Where customers, Taobao has tried such a promotional approach, have not finally formed. Hot Guest innovation attempts, after earning a yell can earn back this, still need attention. At the same time, the hot passenger network also said that there will be several "secret weapons" level of the function of the line, whether it is just speculation, we wait and see.
In the face of cold winter, capital crunch, the hot passenger on the line, insiders on its management background a lot of speculation. There are also some banter, and "every guest" with a "guest" The word hot guest, capital originated from a French luxury group, the original intention of the Chinese electric business, originated from an old provocation. In any case, it takes a lot of courage and blood banks to kill into the strife-fighting electric circle. How to follow up the hot passenger net, observe its performance.