How advertising filters into a business

"Guide" Tencent QQ computer Butler and 360 security guards have advertising filtering function, a key to open, have directly shielded the personal website Baidu Alliance and Google AdSense ads, however, they do not support the Filter Sina Portal home page ads, and do not support filtering Youku and other video site ads, This means that personal sites are best bullied.

According to BusinessInsider, Google paid Adblock plus fees to keep its ads from being intercepted. AdBlock Plus has launched an "acceptable advertising" option that advertisers can avoid filtered ads after paying to join the "whitelist", AdBlock plus says the fees are charged to help maintain AD filtering entries.

According to research company PageFair Thursday reported that the browser's advertising interception function last year, Google suffered a loss of about 887 million dollars. There is no doubt that by paying a certain fee to Adblock Plus, Google can avoid a portion of the advertising loss.

AdBlock Plus doesn't even have a foothold in Google's own eco-control environment, such as Google Play, an app store, which, in March 2013, directly put AdBlock Plus from the App store by "violating the terms of the developer's release agreement", apparently, Google is a network advertising company, the main revenue from advertising, AdBlock Plus to block Google ads will naturally be another Google dissatisfaction. Google Chrome App Store has so far been very tolerant of Adblock Plus.

For Chinese internet users, because Chrome and Firefox usage and share are not high, so Adblock Plus on the Chinese network advertising market impact is limited, China's network advertising filtering mainly by 360 security guards, Tencent Computer Butler and other products based on various types of client applications to dominate.

In fact, Tencent QQ Computer Butler and 360 security guards very early built-in advertising filtering function, but for a variety of reasons, are closed by default, require users to manually open to enable. Recently these days, there is a user found Tencent computer Butler seems to push ads to the client to open the function, the client will be turned off by default ads filtering activation, a key to activate this function, all directly shielded all Baidu Alliance promotion and Google AdSense ads.

At present, each computer housekeeper, security guard for advertising shielding is mainly for personal sites, such as the most common personal site Baidu Alliance and Google AdSense ads, there is no filter Baidu search and Google search ads, the default also does not filter Sina Web portals, such as advertising, Also does not support the filtering Youku and so on video website advertisement.

The reason for this is probably because the personal site is the best bully. Baidu bid ads and Youku video ads and so on, are the core business of these companies, resulting in most of the revenue, if the client to its shielding, will undoubtedly attract a strong counterattack, in 2010, 360 once through the client screen QQ ads, inviting Tencent two select one of the fierce counterattack, Let all the computer with 360 software stop running QQ software, forcing 360 to announce the "recall" of its earlier "360 buckle bodyguard" software, but also caught up with Tencent's long-term legal dispute, can be seen whether 360 or Tencent are difficult to make shielding Baidu search advertising decision, And Baidu also launched the prevention of Baidu security guards and Baidu antivirus such software, safekeeping.

For search engines like Baidu and Google, the advertising business is its core business, commercial companies to "user interests" as an excuse to screen each other's ads, the end may lead to relentless retaliation advertisers, and those shielding advertising companies are themselves in the advertising profit ( such as 360-point eye marketing platform and Tencent effect promotion platform, which let them shield the ultimate purpose of advertising by people's doubts.

Slang, unto, impose, some companies do not want to let other websites put ads, first of all their own site should not put ads, which is also a minimum of etiquette, can not Shanchu, Busher. If the bully only allowed ads to appear on their own website, no advertising on other sites, which is tantamount to the distribution of advertising rights in their own hands, thus disrupting the booming Chinese internet advertising market, the real benefit is not necessarily the vast number of netizens, because really to a company unified advertising market that day, The end user may only be able to see the specified ads on the specified platform, and even the ability to filter and turn off ads is not possible.