How big is the cheetah's ambition to move?

How big is the cheetah's ambition to move? In Tuesday, after a speech in Taiwan with the word "business of the global Village", its CEO Fu told Tencent Technology, "5 billion people worldwide use mobile phones, from which 20% have 1 billion people", and Cheetah mobile products monthly active users only 340 million. The mobile PC business of the cheetah will continue to generate revenue, but its strategic focus has shifted to the mobile end, says the
Fu. In 2015, Cheetah Mobile will become a veritable mobile internet company, with mobile-end revenues expected to overtake PCs in 2015.
 
How much ambition does a cheetah move? Take the global business engine to occupy 1 billion people
 
Cheetah's third-quarter earnings show its mobile revenues accounted for 23%, up 628% year-on-year.
In fact, the cheetah's move to build the entire product system has benefited from the success of the tool class, the Cheetah cleanup Master, whose initial development was only 3 or 4 engineers to complete. But the real use of this app as a "nuclear weapon" for the cheetah to move into the overseas market is the result of Fu's efforts to develop the company.
When remembering to enter the overseas market, Cheetah Mobile employees always tell you stories like this: No one is going to put hundreds of workers in a simple tool class, as the cheetah moves. And in the initial expansion of users, for fear of being stalked by domestic competitors, and chose not to do propaganda. This makes the cheetah mobile has accumulated more than 100 million users around the world when competitors start making similar products, and market barriers have been established.
After the listing, Fu that the cheetah movement needs to change. "Because we are no longer through a product to obtain a large amount of users, we need to use the user platform to build a set of industrial chain time."
Cheetah Mobile is building a tool matrix that allows a variety of tool products to be built around Cheetah cleanup masters. The advantage of this is that you can use the leopard to clean up the channel distribution capacity of the master, so that a new application quickly access to a large volume of users. Among them Leopard security master released less than a year, without external guide flow, its download volume has broken billion.
According to Fu, the overall distribution of browsers and application stores is high, but long tail distribution does not necessarily have an advantage, and tool class application as a channel for long tail application distribution has a unique advantage.
In fact, unlike the PC side, tool applications have become high-frequency applications on mobile phones. This is related to the physical characteristics of the mobile phone, such as its lack of storage space, will affect the user to install new applications, and through the application of tools to clean up the recommended mode, can be effective for users to distribute the application.
However, it is not safe for the cheetah to move in the coming year as its rivals have begun to be widely laid out. However, Fu that the layout is only an increment and can never be a core strategy, it solves just the next chance of a possible tuyere and encounters shocks when a possible buffer band. Ways to deal with current market fluctuations, but only focus.
in Fu's eyes, the next thing to focus on is the global business engine. The core of globalisation, he argues, is to make markets in three countries in China, the United States and India a great potential. At the same time, application distribution, gaming and advertising will be an important source of revenue for the cheetah's mobile future.
in the layout, the Leopard Mobile cloud storage service has accumulated 10 million users, it will also launch a desktop application products and browsers to match, and the introduction of some of the life of the app. Fu said that the cheetah movement is mainly through the "investment, cooperation, the establishment of cooperative companies," the way the operation, but the specific progress has not been reported outside.
As for smart hardware, Fu said that as a strategic scout, it did not plan to follow its rivals into hardware competition. It is more hope that through intelligent hardware to understand the needs of users, training team. "We will find effective access to things and smart homes, which may be clearer in the next six to 3-6 months, and are still trying." "
There are industry insiders told Tencent Technology, Cheetah Mobile has been involved in investing in small eggs, the latter is fun to play the network CEO Zhou Ping (Micro bo) and the Shell Network CEO Shang Joint establishment of intelligent hardware company, and week products have been in the Cheetah Mobile as vice president position. Now, however, the cheetah movement officials have not responded.
The 37-Year-old Fu has been in a positive state recently and believes the cheetah is growing fast enough to compete in the mobile Internet. Although the fourth quarter of 2014 has not yet been released, it has been reported that the interior has started celebrating a monthly income of more than 200 million per month in December. This allowed its share price to rise to 9.64% a few days ago.