How can internet entrepreneurs dig bokhary data?

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Big data can be called an era, and Victor Maire Schoenberg to Big data. Of course, more people want to use large data to create a new industry cluster, apply it to medical, education, science and other fields. Large data application has become a new competitive position for Internet entrepreneurs, how to make full use of large data and the use of large data nuggets to become the focus of grassroots entrepreneurs. In existing areas, including wearable devices, mobile apps and other fields, some Internet entrepreneurs have tasted the sweetness of large data.

Baidu Big Data help novel website smooth commercialization

There are a lot of opportunities for internet entrepreneurs, but it's very difficult to really "hug" big data and get a slice of the big data from the Red Sea. Everyone knows that large data is not only "big" data, from B to Pb, EB, but only the number of changes, data units can only record data, Internet entrepreneurs want to use large data, they certainly do not have material conditions, relying on a third party is essential, Below I will take the Baidu big data to help the novel website smoothly to realize the commercialization for example, to specifically say Big data:

Baidu recommendation is based on Baidu large data technology launched the site Content recommendation tool. Through the site to recommend personalized content of different visitors, improve the content of the click Rate, a substantial increase in the site traffic; The mechanism is based on Baidu statistical Code collection visitors data, based on Baidu search spiders crawl Web content matching accurate.

Generally speaking, through the large data mining and analysis Baidu, can accurately depict the visitors to the site portrait of the crowd. To the novel website for example, Baidu Sinan data shows that 88% of the novel population age distribution between 10-29 years old, by many for the new generation of young people. Most of the novel audiences are also enthusiastic about the League of Heroes, through the FireWire, Dungeons and Warriors and other online games, novel enthusiasts are often online shopping enthusiasts.

The website user attribute and the hobby grasps, can effectively help the website optimize the content operation, shortens the website "The content ↔ the user" the path, enhances the user experience, and extends or stimulates the user the demand, enhances the user step size, thus enhances the website the traffic and the commercial value.

A lot of novel website quickly sniffed the business opportunity of big data of Baidu. There are data shows, romantic novels bar installed Baidu recommended novel proprietary style, traffic growth of 11.9%, the average user access to the number of pages increased by 17.8%. Palm read Ireader operations director Zhou Bihua said, the palm of the short plate is how to judge the quality of the work through data, hoping to use Baidu Big data to solve this problem. Cool general manager Wang thinks, Baidu Big data can help the website to dig further to pay the user, through effective data analysis to decide and balance the user free and charge strategy.

From the traditional search engine to "that is to search for" (box calculation) and then to "Do not search" (recommended engine), Baidu using large data capacity, with the recommendation of the user to stay in the station, so that large data more intelligent. In terms of revenue, Baidu Network Alliance use based on large data CTR (advertising content matching) data, let Stationmaster's average income to raise 70%.

Of course, the Internet is not only a novel station in this vertical field, education, medical and other fields are hot in the field of entrepreneurship. The cooperation between Baidu and the novel website can also extend to other vertical industries and even the entire internet, allowing more Internet entrepreneurs to commercialize.

How to play Big data?

It is impossible for Internet entrepreneurs to get complete "big data" whether the vast number of users, or relatively long-term demand for users, including Internet entrepreneurs themselves to the data processing and analysis capabilities, is its access to large data vulnerabilities, Baidu Big data is slowly becoming the driving force for the growth of Internet entrepreneurs.

From the above novel Web site using Baidu Big data to benefit from the example, how can Internet entrepreneurs better use of large data?

First of all, its content is fundamental, this and offline products are similar. The user enjoys is the service, is the product, the product itself appears the question, the user certainly is does not love. Therefore, whether the novel site or other types of Web sites, Internet entrepreneurs are the fundamental need for valuable content output, to do the user's "good products", so internet entrepreneurs need to have product thinking first.

Secondly, the openness of the platform. I don't think certain semi-closed closures would be a good opportunity for a shaky internet entrepreneur, and like Baidu Alliance to use large data capacity for Internet entrepreneurs to become the way, Internet entrepreneurs themselves can and Baidu's other products for interoperability, Baidu platform open to the Internet entrepreneurs a bigger stage.

Finally, commercialization is the key. Platform can provide internet entrepreneurs a clear profit model is relatively good, far more than Internet entrepreneurs themselves to find a profit model more convenient. In today's Internet product "You like me, I like You" era, only good profit is the ultimate way out. Even if you can use a third party large data platform, if not profitable, will be "copied to death."

What opportunities will the big data in the future bring to Internet entrepreneurs? Baidu Big Data has achieved significant results, for Internet entrepreneurs early on the large data preprocessing time, energy, financial and other aspects pave the way. What internet entrepreneurs need to do is to expand around large data platforms and make their own specialty products.

Health, education, entertainment, mobile apps and other directions can be an opportunity for Internet entrepreneurs, the question is how do internet entrepreneurs need to embrace these large data platforms for their own use? Fortunately, including Baidu's many large data platforms are relatively open, Internet entrepreneurs around the product itself to borrow a large data platform and its supply of profit model, the entire industrial group completed successfully, this is what internet entrepreneurs should do.