in the Book of Revelation (inspired), Marty Cagan, known as a product management expert, presented the product manager with a way to evaluate the product opportunity.
In his view, the opportunity to assess the product is to eliminate bad ideas, to a certain extent to avoid wasting time and money, to select the right product opportunities, unity Team, understanding of products, integration of resources. So, as product Manager, you first learn to answer 10 questions :
1. What problem does the product solve? (Product value)
2. Who solves this problem? (Target market)
3. How much chance of success? (Market Size)
4. How to judge the success of the product? (Metrics and income indicators)
5. What are the same products? (Competition pattern)
6. Why are we most suitable for this product? (Competitive advantage)
7. Is the time right? (Market timing)
8. How to bring the product to market? (Marketing mix strategy)
9. What are the prerequisites for success? (The condition to be met by the solution)
10. Based on the above questions, the conclusions of the assessment are given. (Continue or discard)
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.