How do startups handle plagiarism?

The success stories of Twitter, Facebook and Quora prove that breakthrough idea is far more important than technology in this world of opportunity, at least in the early days of product release. Admittedly, some small, unknown startups are doing great things. They have ideals, skills and even very good ideas, but no fame, no money. This way, when a new product is released, a good idea can easily be copied quickly. If it is the original users of many, technologically advanced, strong financial company plagiarism, it is the most terrible. This is likely to mean a failure to start a business-even if the failure is far better than mediocrity, but beautiful success is better than failure.

You, the deep start-up company, shoulder the task of pushing the company forward. There will inevitably be such worries. At this time, someone will jump out very "bold" to tell you: "Ethically do it!" But, others will not only "ethically copy it", but also will be transformed to its packaging. You give nothing, fear? You're wasting your precious entrepreneurial time. Let's share some of the answers to the Quora vote.

Release products for investment

1. Do not release beta products, how can you get the favor of investors? Unless you are a very experienced entrepreneur in the industry, you have been successful as a senior executive from a listed company.

2. Don't be afraid to lose your way in a panic. Otherwise, investors will reject you. Only by focusing on your own products can you get the chance to invest.

Get user feedback Early

Release the product as early as possible to get user feedback as soon as possible. Even if all the users are not good feedback, the sound of failure can make you continue to improve. Getting first-hand improvements from early adopters is not available to any competitor.

Release products as soon as possible, do the industry leader. No matter how competitors follow, the industry is defined by you.

Avoid competitors

To do something that rivals can't do, do not do or even understand, throw away competitors:

Can not do: if the competitor has a mature direction of determination, it is unlikely to change direction. Facebook doesn't mimic Twitter because they define each other as "friends."

Not going to do: what are competitors not going to do? Seemingly crazy or not profitable. Many of the most lethal companies are doing things that seem obscure or illogical in the early stages. If competitors do this, it is a challenge to their business model. And you are different. What are you afraid of when you are born with nothing? Bare feet are not afraid of shoes.

Don't understand: Every company in the world has its own model, and so are your competitors. Their patterns make it hard to see what's going on with your model. For example, if your competitor sells a product that is charged, it's hard for them to understand your free model (just for example, it's not that simple). If the founders of Britannica knew how to get users to contribute content together, it wouldn't go away-at least not so fast.

Get rid of a competitor

If your competitor has to copy you, do it in every way better than your competitors. All you can do is try to get away from it-vertically or horizontally. Google is not the first search engine, but the best one. Facebook is the first and also wins the net effect. LivingSocial the market for Groupon, not that Groupon deliberately let it out, but that LivingSocial did better in some ways than Groupon did.

Team, execution and marketing strategy

No product is successful on good idea. Without the team's execution and good marketing strategy, an idea is just a sense, no lookest different from the myriad idea that everyone in the world produces every day.

Domestic major portal microblogging war has reached the white-hot stage, almost deserted rice can still get a lot of investment, this is invested to the team.

Summary

From the day you start your business, you go to war. You are destined to be struck on all sides, it is impossible to be absolutely safe-this is the idea of a weak man destined to be defeated. Think about how relative security is most important.

In addition to the idea that makes you ecstatic, it is more important that you have a team that is strong in implementing this idea. At the same time, your idea is not only reflected in that early decision to determine the direction of the company, but also in how to deal with competitors, how to get more and better users of idea.

So all the worries are just paper tigers, all just worried about their team. In the end, it's just a waste of time wasting lives.

This paper is Tech2ipo author He Lishi original works. Reprint please indicate the source. If you are interested in this topic, you can leave a comment, you can also through the author Sina Weibo and communicate with him. If you are interested in Tech2ipo other content, please subscribe to us via RSS or focus on our latest developments on Twitter.

Reference: How does you launch a product without the fear of your competition copying?