How does the mobile power trader surpass the traditional electric dealer?

Mobile electric business has a huge life service market, can use debris time and long tail market, can be personalized and accurate customization, it has convenient, low-cost, personalized characteristics. Over time, mobile dealers will slowly enter our daily lives.

Mobile Power Quotient: a subversive revolution

The industry is changing quickly and will be at risk of being out of business if you don't work hard. The faster the industry develops, the faster the water flows, and only the companies that are rushing into the rapids will not be eliminated. With the popularity of smartphones and the development of mobile Internet, more and more people now like mobile shopping, a single big Ali department also encountered the PC end of the population dividend message disappeared, new users of the plight of weak growth. Looking for a new user growth point, the new market, this is the current electricity business enterprise consensus, and this new growth point is the mobile electricity business.

The mobile electricity quotient and the traditional electric power trader have converged in the technology, the traditional electric trader has changed the current commercial form to some extent, but this has not had the material influence to the people's life style, because it does not have such penetration depth, affects people's life anytime and anywhere. But the mobile phone is able to enter our lives, when the mobile internet into our lives, when we go out, the only thing that can have a device is the mobile phones, it will follow you anywhere, we can use mobile phones to find any services we need.

Cai once said, "The revolution of mobile Internet is just beginning, who can not know who is strong after five years!" but we can still see that the trend of mobile electric operators to replace the traditional electric power is irreversible, and the mobile Commerce Chamber will soon overtake and replace it. So how does a mobile power trader get the life of a traditional electric dealer?

1. Huge market for Life services

For E-commerce, its future potential is not mainly in the physical consumption, but also convenient, real-time, invisible life service industry. Once the industry has predicted that life class O2O will be the next billion-tier market, is currently the only market can produce super power of the field. This huge market is not well satisfied at the moment. In the United States, the physical transactions on the Internet on average 1000 dollars a year, and the average income is 40,000 dollars, then another 39,000 dollars to where? The answer is: most are spent on local life services.

People go to cafes, bars, gyms, restaurants, gas stations, repair houses, dry cleaning, and hairdressing. In addition to travel, the traditional physical electrical quotient is basically your online list, and then send things to your home. Even though the number of online sales is rising, it is still tedious and unable to meet the diverse needs of people. and mobile E-commerce can provide personalized things, anywhere can have a position relationship, directly to the consumption, directly to the transaction, directly to the next single submission, I think the real future of electric dealers in mobile life, this is not a simple continuation of the traditional electrical business.

2. Changes in consumer patterns

No office buildings, no brand-name clothing, no credit card, no day of arrival of a said, and even no specific delivery address, but the transaction can still be completed. The "Three Low groups" (low age, low education, low-income), which have no access to computers for long periods of time, use only one of their handsets to link themselves to the latest consumer trend (mobile). This is completely unthinkable in the traditional field of electrical business, but it can be done easily in the field of mobile electricity business.

Compared with the traditional electric power quotient, the mobile electric business has overcome the limitation of time and space. With the advent of the mobile internet era, consumers ' shopping behavior also showed obvious fragmentation. Many people just go to work on the way, meetings intermittently or when people randomly open the shopping application, then completed the shopping behavior. "Do not have time to visit the shopping site, the next class back home and want to have a good rest", "all day on the computer, eyes can not stand." "With the quickening pace of life, people's main leisure and entertainment time is becoming more and more fragmented, and mobile users can use the time of fragmentation to browse and buy goods." Increased opportunities and possibilities for consumption,

How to make shopping more efficient becomes an important entry point for mobile internet.

3. Evolution of technology and change of channel carrier

Jingdong, Taobao has now become a big, Matthew effect, large, strong is stronger, in the compression of this platform, many people think that vertical is very risky, survival opportunities are very slim, but in fact the opposite. Liu is asked what kind of electric business enterprise in the future can be successful, he is the answer to the "future electric business enterprises only two models can survive, one is platform-type, one is personalized and branded vertical web site." ”

Relative to the PC, the mobile phone is more private, it and the user affixed closer to the user at any time, and online time is longer. Today's consumer's brain is not a moment of leisure, users want to be a savvy consumer, not only to do things, but also to cheap, more to save time, consumers are faster and smarter than us, they expect us to keep up with their footsteps.

Mushroom Street Beauty said that the use of user-sharing recommendations of the model, so that goods through the filtering of human preferences, and then tag classification, each user can use this easier to find the request, so popular. However, with the beauty of Mushroom street sharing more and more, from a large number of referrals from others to find the goods they are attracted to begin to appear not so easy.

At this time, perhaps consumers need a more "intelligent" products, it can be through the study of consumer access, collection, purchase behavior, "smart" to consumers recommend consumers like products, so as to improve the conversion rate of mobile phone, but also to save consumers time, it is possible to achieve great success.

With the new generation of smart phone screen more and more, the shopping experience is also getting better and more, including lbs positioning attributes, users can completely select good products online, directly to the surrounding offline entity shop experience. This allows us to learn more about our users ' information through our mobile phones, and the information and data can provide better marketing possibilities. Whether based on artificial recommendation or artificial intelligence, the benefits are hundreds of millions of netizens, the rapid development of the internet behind, is people for convenient and efficient way of life constantly pursue and explore.

Mobile electric business has the characteristics of convenience, low price and individuation. With the increasingly rich means of payment, the power of electric business enterprises to promote, mobile electricity dealers will enter our daily life. Of course, before this we have to solve the security problem of mobile phone payment, which requires the industrial chain on all aspects of together, set up the parties recognized and willing to comply with the unified mobile phone payment security standards, for mobile phone payment to establish a firewall, the hackers blocked out. In the future, our cost, travel, daily traffic, catering, shopping, leisure and entertainment payment methods will be more and more mobile. A truly subversive revolution may be coming.