How does the net merchant price the product reasonably? Six strategies

(i) Cost differential pricing strategy
The internet can sell a variety of goods, each commodity's fixed cost and variable cost are different, some special goods in logistics and maintenance costs more, for low-cost and higher cost of goods can reduce price preferential policy, for higher prices and logistics and maintenance of lower costs of goods, can improve preferential policies, The cost differential pricing strategy, effective control http://www.aliyun.com/zixun/aggregation/31945.html "> Commodity price deviation from the cost of corporate losses."

(ii) Quantitative differentiation pricing strategy
In the premise of commodity profitability, the larger the sales, the more the enterprise profits, for the purchase of a certain commodity or a certain number of goods to reach a certain amount of consumers, to give the price concessions, and the number of more concessions, the greater the scope. For the loyalty of higher customers to give different levels of membership level, the higher the level of the members can enjoy the price concessions, the implementation of quantitative differential pricing strategy can not only increase sales quotas, virtually also improve the consumer's brand dependence.

(iii) Market differential pricing strategy
Each product has a unique market positioning, in different market sales will be very big difference. For example, a certain kind of goods in the university students market is very popular, in the primary school students in general, the price concessions on this commodity, it will be found that the university student market sales increased sharply, and the primary school market has not changed. Therefore, according to the characteristics of the commodity and the difference in demand, to find the market positioning, in different markets to set different price concessions, targeted, in other market profits unchanged, while increasing the sales of specific markets.

(iv) Under the CAP pricing strategy
Within the consumer's ability to buy, consumers have a psychological bear price, a same commodity, consumers can withstand a certain price fluctuations. Data show that for cosmetics products, consumers can withstand 17% of the price changes, and chemical products, can withstand 11% of the price changes. Through the Internet can quickly collect consumers in the purchase of the same kind of goods more inclined to the price, through statistics, analysis of consumer psychology within the scope of the highest price as a pricing standard, can not affect sales of the situation to improve the sales profit.

(v) Package pricing strategy
When a consumer needs to buy a product, he may also need to use the product in combination with the product. Assuming that consumers buy a mobile phone, he will need to buy a large amount of memory card, foil or phone shell to support the use. For the same type of goods or complementary nature of the package pricing method to give consumers a certain degree of concessions, for consumers, not only can enjoy one-stop shopping convenience, to obtain more favorable prices and less postage costs, but for enterprises can not only expand the sales of several goods, but also reduce the cost of distribution costs.

(vi) Competitive pricing strategy
Internet goods are generally set by the enterprise price, consumers make purchase decisions, and auction pricing method is the consumer to set prices. The implementation of the Internet auction than the actual auction to save more manpower and material resources, it has low-cost platform and the global audience of the advantages of consumer goods to bear the price is different, so in the process of participating in the auction, the final price is often higher than the enterprise pricing, the current very popular online shopping Taobao, Dangdang and so on have their own auction platform.

Source: Eight Step electric dealer