How does the product operate from 1 to 1 million users?

How to make your product from 1 users to 1 million users? This article will give you a few answers, especially the first one, which is an explicit but rarely mentioned content, that is ego stroke, your product to a certain extent to meet the user's vanity to create user value

Kevin Rose's taking your Site from one to one technologists Users

Kevin Rose:digg,wefollow, founder of Pownce, Twitter,foursquare Investor

1. User's self-sex

Ask yourself: Does this feature increase the user's value or satisfy the user's vanity?

If a user contributes to the entire community/system, what emotional or visible rewards can they receive?

Twitter is a good example of the growing number of fans that satisfy the user's vanity

Why is it possible for fans to improve themselves?

Twitter offers a huge one-way relationship system with a 0 threshold for all users to reach

The number of fans has become, in some ways, a currency symbol in a community – the more the user sees, the better.

The growing number of fans (even some of which are spammers) creates a sense of a place where there are a lot of viewers.

Digg is also a product that helps users improve their egos, such as Digg leaderboard list and Digg Stories

I personally think several reasons for the success of Weibo:

1.140 words, lowered the threshold for everyone to create, but precisely because only 140 words, limited the creation of all the environment, a sentence of creation you will not be worse than others

2. The rapid expansion of the one-way relationship chain is also no threshold

3. Forwarding, rapid propagation, while forwarding the information on the path of the human and accelerate the expansion of the relationship chain

4. The number of new fans per day, forwarding number, is a good incentive for users

2. Make the product must be concise

Don't just Add.

Focus on the 2-3 most important things

Keep asking yourself, what is the benefit of adding a feature to the product?

3. Ongoing iterative Publishing

Don't think you understand users

To analyze the user's real behavior based on the data, don't think how they will use your product

Build release Iterate,and repeat continuous iterations

4. Capture the media

Help your product promotion through mainstream media or well-known blogs in the circle

5. Leveraging social platforms can have significant leverage, such as Twitter and Facebook

Taking your Site from one to one technologists the Users by the Kevin Roseview more presentations the from Carsonified team.