How to play Mobile ads

Access to the user is the premise of profitability, so the application after the release, but also need to promote the application, in order to obtain as many users. Mobile advertising is one of the ways to pay for the promotion, is a new way to promote, a lot of people may only know its table do not know it, how to spread the fog through mobile advertising, for this small series through investigation visits, especially summed up a few tricks, help you to promote, play mobile advertising.

One, fishermen say-targeted, seize the user

If you use fishing as an analogy to describe different ways of spreading, publishing in an App store is a net fishing in the sea, Laozhao what it is, and spreading it by word of mouth or social network is the fish in the pond with dynamite, and it is blockbuster. If you want to pinpoint the target user, then you need to use a fish gun to locate your "shark "User, a hit must kill, this fish gun is mobile advertising."

Wide nets may be the most commonly used method, but there is too much water (too many of the same application) submerged problem, may not be able to catch more fish. This method alone is obviously not enough. With the popularity of social networks, Renren, Weibo and other emerging, rely on friends to spread the network is also a good choice, and may have unexpected effects. But any means of catching fish is tricky, as the charge of explosives directly determines whether or not it can detonate, even though you have gunpowder (a credible word of mouth), but cannot detonate the effect of not creating viral marketing.

From the market situation, the chances of blockbuster is very small, than the welfare lottery is difficult, you can not put all the hope on this. Mobile ads with precision, instant, interactive, etc. is known, the biggest feature is to be able to send the advertising information directly to the target users, like with a fish gun, greatly improve the hit rate, and can hit the most needed, most likely for your service users. Despite the need to pay for advertising, but it also means setting a threshold, unlike app stores, social networks, where you can publish free channels, other competitors can release, directly reduce the number of competition for you and from the promotional effects of mobile advertising, any qualified developers should not miss.

The advantage of mobile advertising is accurate and directional delivery. According to a US research agency, position-related ads can effectively increase the number of clicks, even though the data may be too high, but reasonable. Know that the most accurate search ads in the Internet ads are not hit. (Data Source: Internet World, "mobile developers Nuggets Road")

Two, know each other-you have to understand the major issues

1. Mobile Advertising Presentation

Mobile advertising is the use of mobile devices (mobile phones, tablets, etc.) to access mobile applications or mobile Web pages displayed when the ads, advertising forms include: pictures, text, spots ads, gravity-induced ads.

2. Understand their own applications, the right to choose the delivery strategy

Mobile advertising is characterized by the ability to pinpoint user groups. To promote their own applications, first of all, the application of the target users to do a better position.

According to the launch strategy to match the target users, the general matching conditions are mobile phone operating system, geographical location, the crowd, models, operators, time period and so on.

Of course, if you are not very sure, you can also let the advertising platform staff advise, after all, in this regard, they are professional.

Rice Media business manager Miss Liu told the small, application promotion of advertising through the combination of conditions, put the effect will be better. For example, consumer applications can try to put in high-income areas or groups of people, entertainment can try to put in the social or leisure type of application, Brand class can try to put in the well-known media to increase exposure.

In addition, according to the data published by the Rice media reported that the number of users and the number of ad clicks reached a small peak, and reached the highest peak; This shows that users are more willing to use the rest time using mobile phones for entertainment. If you want the platform to be out of speed, you can also ask for it to be launched during that time period.

3. To understand the advertising platform of the mode of cooperation

Billing: Mobile advertising platform for application, generally in the following ways to charge.

CPC cost per click. Pay-per-click is billed according to the number of ad clicks.

The CPA contributes to the cost of each operation. Actions usually include registering, downloading, completing questionnaires, etc. According to the billing is according to the effect of the number of ads.

CPM shows cost per thousand. According to the billing is the number of advertising display.

CPS is the actual sales of the product of the Commission to convert the amount of advertising.

Some platforms will also take the bidding principle, the price of high products will be more excellent delivery.

Data: Advertising billing and advertising effects are based on advertising platform bulletin data, so the accuracy and authenticity of data is very important. To ensure the accuracy of the data, the advertising platform must have advanced technology, advanced cheat-proof mechanism, enough to exclude channels or media cheating. As for data authenticity, it depends on whether the advertising platform is reliable. In addition, if the platform can provide real-time advertising data, a certain degree can also explain the authenticity of the data. Therefore, the choice of platform needs to choose the industry word-of-mouth, technical strength of the platform.

4. Issues to be considered in mobile advertising programmes

If you plan to use mobile advertising for application promotion, it is a good idea to consider a few things before contacting the advertising platform. For example, the application of target users, application promotion cycle, advertising budget and so on. These first consider well, and the docking of the platform will also be more smooth, not easy to problem. Of course in the end it is necessary to do more communication with the advertising platform, so that they give some suggestions, combined with their actual situation after the determination.

Third, counted choose the right mobile advertising platform

Mobile advertising platform has sprung up soon, but because of the hot mobile internet, there have been a lot of admission nuggets. But because of the development of mobile advertising time is relatively short, many of the platform but also good and bad, want to avoid smoke bombs, to find real, good technical results, the industry reputation good platform is not an easy thing. We must have a pair of piercing eyes. But after many developers friend's practice and recommendation, we also gradually touch some doorway to find some trustworthy platform.

AdMob

AdMob is one of the world's largest mobile ad networks, providing solutions for discovering business opportunities, branding and revenue-making in the mobile phone network. Mobile advertising is the first AdMob, the current domestic rice, micro-clouds, posture and so on, mostly this model advertising platform.

AdMob is Google's, big companies have security, technology and results are no words. The disadvantage is mainly for foreign markets, media coverage in China is poor, but also in English advertising. Therefore, if the application-oriented users are foreign words, you can consider AdMob, but in the face of domestic, but also need to weigh.

Rice Media

There is a meter media mobile advertising platform is the first mobile advertising platform, is also one of the largest mobile advertising platform, with core technology and complete intellectual property rights, and a number of national patents, in the user feature recognition, precision delivery, client fraud, advertising intelligent delivery, such as the key areas ahead, Technology and media accumulation relative to the platform, still have a relatively large advantage. Since its inception, has been known as China's AdMob. But at the same time it has its own characteristics, not blindly imitation, the industry reputation is good, the promotion effect is also recognized in the line. If the application target user is in the domestic, has the rice media is also a good choice.

Four, he mountain Stone can attack jade--reference success case

Read this, you may have a general understanding of how to use mobile advertising. He mountain Stone can attack jade, reference successful case can let you have more intuitive feeling and deeper understanding to mobile advertisement. Small series specially organized a few mobile advertising success stories, the case includes the cooperation of advertising platform, promotional strategies, promotional highlights, promotional channels, and promotional effects, for reference only.

Taobao client mobile phone advertising success stories

Did you buy it? Presumably everyone to Taobao last year, "double 11" the promotion of the upsurge still fresh memory, the entire activity Taobao mall Alipay turnover exceeded 3.36 billion yuan. At that time Taobao joined hands with its strategic partners have Rice media, the launch of mobile advertising, advertising in just a few days to get more than 200 million of the display, the effect of extremely successful promotion, Taobao brought a large number of mobile phone orders. With the rapid growth of mobile internet users, the rise of mobile phone, electricity business enterprises are screwed up to seize the market. Taobao to its mobile phone clients to promote the investment is to spare no effort.

Product Description: Taobao Mobile Client is the official introduction of Taobao to provide users with mobile shopping software, to provide users with fast and convenient new mobile phone shopping experience. Mass goods, convenient search, support text search, voice search, bar code search for a variety of ways. Mobile phone shopping, easy to handle, check the collection, ask for advice, orders, payment touch can be achieved. Check the logistics status anytime, anywhere.

Advertising platform: Rice media

Launch strategy: With the popularity of mobile internet and the advent of the 3G era, mobile phone network shopping increasingly popular, covering all ages, all strata. have meters for mobile phone network to buy the characteristics of the group, will Taobao mobile phone clients to the major mobile software download station, the application store, with mobile phone application ads rich and diverse forms of display, supplemented by the Forum Word-of-mouth promotion, so that the client downloads significantly increased, the user group rapid growth.

Launch cycle: 1 months

Launch area: National

Media: Mobile applications, mobile software download station, application store

Advertisement form: Text advertisement, picture advertisement

Effect Feedback:

Website Channel launch number: 200 website channel

Application Channel number: 1000 high-quality applications

Forum Marketing Number: more than 200

Total client effects: Over 150,000

Number of new users per day: More than 10000 new users per day

Tintin preferential client phone advertising success stories

Product Introduction: Tintin discount is a mobile phone ding ding network to provide users with mobile phone client software, to provide users with a variety of food and leisure coupons download and fast and convenient line query new experience.

Advertising platform: Rice media

Promotion background: Tintin preferential choice has the rice medium to do the long-term promotion, hoped enhances the brand awareness while enhances the downloading quantity, enhances the App store rank and the stable list position.

Promotion strategy: Choose Banner Advertising and the use of mutual push advertising, in the iOS full app Media network for advertising, advertising precision targeting young people, improve the advertising conversion rate, and thus enhance the product in the App Store rankings.

Promote the bright spot: through the user chooses to download the advertisement form independently, enhances the user active degree and the retention rate.

Cooperation mode: CPC

Promotion cycle: 15 days

Promotion effect: 73 from the App Store to the top 20 successful promotion list

Conclusion：

Because the handset is the user's intimate partner, and the person contacts the longest time, and the interface is more concise, has the extensive coverage ability, the accurate localization, therefore more easy to make the user to obtain the deep impression. And the rich visual impact of the advertising design is to improve the user's interest and use experience. Moreover, users who are using mobile apps have their own needs for other applications, so mobile advertising is inherently more accurate than other forms of advertising to reach users and bring results.

Mobile internet advertising is a new profit model and a new upsurge, small series believe that in the near future, this market will be more mature, can be applied to promote the promotion of the brand to create more value.