How is the founder of each tea Qin Hai monthly sales 300,000?

Abstract: Carving ye beef brisket, Huang Taigi, Ma Jiajia, the young master of the Internet thinking, let a lot of initial entrepreneurs say will talk about internet thinking and community economy, fan economy. There is a 85-post Internet PR Marketing in the field of entrepreneurs, but it seems to be particularly spread

Carving ye brisket, Huang Taigi, Ma Jiajia, the West master of the fire "internet thinking", so that many of the initial entrepreneurs will talk about internet thinking and community economy, fan economy.

There is such a 85 after the Internet Public relations marketing field of origin of the entrepreneur is particularly "traditional". He single-handedly built every time the first product Anhua black tea hand Building fu Brick, August 28, no concept, no mode, but by the end of September sales have been close to 300,000 yuan.

He is the founder of every tea Qin Hai, a 85-year initial entrepreneur. 2007 graduated from the Central University of Nationalities, has served as suning appliances, shang nets, Hai Tang public relations engaged in marketing and public relations sales, was also Jingdong (24.3, 0.40,1.67%) suning electric power business in the public relations company one of the main planning participants. With "Let life more landing a little" idea, in May 2013 resigned the annual salary nearly 400,000 of the PR company Deputy manager position, plunged into the tea field venture.

At present, the team only 3 people, but with more than a year of groping, 3 people single-handedly the selection, quality control, design creativity, operations, sales, customer service, shipping and other aspects of the business. At present, each time has entered a stable day-to-day operation status, and in the active development team, hope to be able to introduce 2 partners as soon as possible.

What is the monthly sales 300,000?

Unlike many other entrepreneurs, Qin Hai rarely talk about concepts, talk about models, or even talk about "internet thinking". As a new brand, how to achieve 300,000 sales in a short time? "Clients are handed in by friends," says Qin Hai. ”

Qin Hai refers to "making friends" through Weibo (17.88, 0.72, 4.2%) The social function of micro-letters. Through micro-BO, micro-letter interaction, he spent nearly a year, in each of the first products hand-built Fu brick tea on the market has accumulated 700 people to buy and trial. In this process, through countless times of interaction, found the tea in the customer use process of concern and targeted solutions, but also cultivate a large number of old customers.

Before entering the tea field, Qin Hai is actually a "layman". In order not to be blind, he began with his own good microblogging, June 2013 registered the first tea-related micro-blog account @ Every time peasant tea (because of the official micro-blog @ every time tea, has been renamed @ every time Tea official Bo Small series), tentatively started the tea business.

"Because it was too long to engage in marketing, so now I do not like what all marketing, I will share their own drip process, feelings, some understanding of tea, in short, with the target customers more chat." "It is such a positioning, he found the first batch of customers from Weibo, and the black tea sold to the Weibo on the more famous one county secretary, to build their own brand to find the original 50 planning participants." Communicate through email one by one to understand the visual needs and understanding of each potential customer for tea. This is a good foundation for later formal products.

He revealed that the launch of the 8.28-day fu brick tea formal products before and after, Weibo also played a huge role. Because you love running, you have more interaction with a running circle and some running group friends. Hand Building Fu Brick tea before the publicity started, run friends compete to participate in the forwarding interaction. It also brought a one-time purchase of nearly 100 pieces of fu brick tea such as "big customers."

When it comes to micro-blogs and micro-letters who play a greater role, Qin Hai that: micro-bo and micro-letter is a different carrier, but the essence of good content and things do trust, do interaction, are inseparable from the social nature of people. Micro-blogging is unmatched in its diffusion influence, while micro-letters are better suited for sharing among acquaintances. There is no simple comparison between the two. But for the mobile internet age brand, both are indispensable.

Micro-letter is a good channel to solve daily communication and "to be with customers" every time. At present, in addition to daily sales through the pocket-pass shop based on the micro-credit service number, micro-letters play an important role in broadening the social circle and daily customer service and purchase. In the current Fu brick tea sales, there are 1/3 of sales from the micro-letter shop.

Through the micro-letter, Qin Hai has been trying to do two things, one will be the same as himself in the entrepreneurial friends together to form an interactive promotion of mutual aid organizations; The second is through the micro-letter group to establish tea advisory groups and each new product of the seed users. In this way, potential customers have a good understanding of how each product comes, how the process is, how feedback is made, and it is possible to create a brand of trust in a group of relatively limited people.

"Tea is a natural property-sharing product and micro-blogging has the most convenient soil for sharing good tea." Qin Hai said that micro-BO micro-letter is a new era to build brands, especially entrepreneurial start-up stage excellent two platform, but if the need to build a larger market structure, it needs more comprehensive market and strategic support.

It is understood that every time in the future will be micro-BO micro-letter platform for the basis of a more comprehensive network marketing and online linkage marketing activities. "For start-up entrepreneurs, from the beginning of accumulation, there is no more suitable for micro-BO micro-letter platform." Although tired a little, but to spend time for customers is undoubtedly worthwhile. ”