How long will the future be red?

The speed of light An Zhen partner Hanyan is very bullish on mobile based images and video socializing. "In China, we also want to find pictures and video social applications that are suitable for Chinese use." We think the chances are great. ”

We all know how hot it is to remember the fire.

From 1000 to 100, the App Store takes almost 8 months. And from more than 100 to jump up to the free classification of the 1th, this time, the full memory of the magnificent leap only took less than 10 days.

"Now we add more downloads per day than 1 million, daily active users nearly 50%", the foot of the United founder Yu 卿 told the financial weekly reporter.

The footprints of the foot

One months ago, the note was just a combination of film and location of the small audience. The 2014, the first edition of the online, when the label is "foot-follow the film to travel," and then its function is based on location-based services, social more like a subordinate.

2015, the team added "blockbuster mode" to photo mode. Users can make photos in accordance with the 16:9 movie widescreen mode, and then carefully match up with a section of Chinese and English "narration", to create their own "blockbuster".

Because the big model is too playful, the function of its photo-delivery is magnified. This creative use of Yi-Chi think-tank analyst Zhang said is "literary and artistic youth literary force expression, which is also its satisfaction with the user pain point."

The fermentation of the circle of friends with the media and the echoes and linkage, one night full of memory completely red. Even the founders call "hold".

Before March 16, it was a small team of just 8 people. 3 Engineers, product, design, edit, operation, finance each 1. Now the team has started to recruit new members, the number is expected to double.

The founder of 卿 is two Shanghai girls who have known each other for ten years.

Yang graduated from Shanghai Normal University film and television drama literature Major, has engaged in mobile operators WAP products and short MMS products development and operation. Yu 卿 has done project management and marketing operations, but also published a "So far so near (Leslie biography)".

Two girls are senior fans, but also because of "brother" and Affinity. They collaborated in 2013 to develop a "today in the history of the" app, in addition to see Leslie Cheung's Chronicle, Rong fans can also "find footprints" and look for "a small partner to find footprints." From the "Today in the History of honor", we can faintly see the shadow of the now full memory.

Yu 卿 talk about the original intention of doing enough, "mainly as fans, itself to the framing and contrast photography This form is particularly fascinated." There are no similar products in the market and feel you can try. ”

Picture how far social can go

And how long can the hands of a roasted Coke still fire? "Whether it is possible to launch new product features before the user's freshness fades," says Ma Shicong, an analyst at the Analysys think-tank, "is the key to how long it takes to keep a user in mind." ”

It's not the first photo shoot that's been used. The last phenomenon-class app is face Meng, founder Guo Lei also self-deprecating: "80% of the reason is the dog luck."

In the circle of the photo office, the early representatives of the country have piles of sugar, petals and lofter. The newly-minted micro-blogging camera, with its focus on the new-born and the well-connected.

Although the photo service is currently the focus of domestic venture, Zhang, the chief analyst of the media, said: "The photo service is not the main user of the mainstream play, have a certain user but the overall user base is not very wide, text and voice demand in social or mainstream." ”

For the domestic failure to appear as Instagram and user based products, Zhang talked about tariffs and network issues: "At present, our country monthly 3G users 300 trillion traffic, it is difficult to support the picture or video to play a better social experience." ”

Some people say, "This circle is too far from making money." "In the age of the Internet, Photoshop also has revenue from sales of genuine software, but in the mobile internet age, selling software is too difficult."

How do social applications make money? Ma Shicong mentions three models of profitability. One is the advertising revenue, the second is to rely on user fees, to provide pay filters, paid image storage and other value-added services. Third, the social electric business to purchase the form of purchasing to obtain revenue.

As for how to make money, Yu 卿 said: "Our profit model is quite clear." Can be with the film, TV, TV, star cooperation, with their promotional, but also with the scenic area to cooperate with the appropriate advertising. ”

Solve the business model, how do the players in the social circle beat a competitor?

Perhaps the picture is just a form, social is the ultimate goal, Zhang that "the social elements play through" the key. "Without social intercourse, it is easy to be covered, can't go down." When you go to sleep one day, you are in trouble! and for micro-letter, Zhangxiaolong take a nap is not related, it does not need to change every day, the circle of escape is not overnight. ”

Angel behind the Light, violet

Right now, the founder Yu 卿 said financing situation: "This financing is negotiations, many investors are looking for, overwhelmed." ”

The first to remember the angel investor is the speed of light An Zhen China Venture capital fund. Partner Hanyan told reporters, optimistic "founder very pure product beginner". In Hanyan's eyes, the memory is "a loving team, full of love App". The two sides first contacted in June last year, only one hours of chat to reach a cooperative intention.

The blockbuster of the full mind makes Hanyan feel pleasantly surprised. "It's not surprising, but it's understandable," he said. This confirms the original and pure product beginner is worthy of support and success. ”

The speed of light An Zhen in the social field of pictures is complex. The company's American fund is Snapchat's angel investor. Hanyan is very bullish on mobile-based images and video socializing. "In China, we also want to find pictures and video social applications that are suitable for Chinese use." We think the chances are great. ”

Many people may not know that the speed of light is still a mess of last year's face Meng angel investors. Asked if he was still optimistic about his face, Hanyan said: "Of course." Face Meng CEO Guo Lei is also a rare outstanding product person, and so he new product bar. ”

Has invested in the hammer technology of the purple-FAI venture is the foot of another angel. His partner, Zhenggang, found the full potential and market opportunities in the 36 Krypton Open Day event, which he said was "likely to succeed".

In the mind of Zhenggang, the team is in line with the background, enthusiasm and executive power required to do the product at this stage. "We are not asking founders to be invincible. "The most touching purple-FAI, is the founder of the film's love and Perseverance." "I am a very susceptible person and anyone who can infect me deserves to be supported." The form of this product can impress me and I think of the green coffee players: people who like movies, art, literature and music. There are a large number of such people in China. ”

For the future of the memory, Zhenggang put forward his own hypothesis: "People really like movies, commentary movies, interaction, sharing, creating to express their own personality and feelings, may be able to carry out the film, and the public from the idea, feelings began, to the writers, actors, shooting, distribution and other people synergy, This may really break the film investment risk is huge, failure can be a huge circle? Think that if a film from the beginning of the idea of the various aspects of the bill, you can analyze the data, then what is the unsuccessful film? ”

"I have been thinking about a country, a person, a history, a modern, a former, a return to a past drama that can just be used in the form of a full memory," the investor told reporters. Maybe the movie name is full. ”