We visit the QQ space or friends circle, often encounter certain products of advertising, such as: daily necessities, some virtual goods and so on. In my QQ space inside, there are a lot of people are selling facial mask, I do not know how they effect, such a small ad, they do tidy up very fine! People do not have too much disgust!
Unconsciously, these network marketing methods have been frequently shown in front of us.
In fact, these are the micro-marketing we call daily. Some friends will think that micro-marketing is micro-sales, in fact, these are only a small part of the micro-marketing!
So what exactly is micro marketing? What does micro-marketing include?
Micro Marketing is the concept:
Micro-marketing is a modern low-cost, cost-effective marketing tool. Compared with traditional marketing methods, "micro-marketing" advocates the interaction between "virtual" and "reality". The establishment of a related research and development, products, channels, markets, brand communications, promotional, customer relations, such as more "light", more efficient marketing chain, integrated all kinds of marketing resources, to achieve a small broad, to light Bo heavy marketing effect.
Micro-marketing include: rafting bottles, friends to share, set up micro-letter group, the public account, QQ space, Micro Mall, and so on, and even some friends to their QQ name to a certain product, in fact, this is a micro-marketing one!
Do micro marketing, we need to do what content
1, the cost of information: What is the cost of information? Very simple, is that you edit this marketing information how long it took, the longer it takes, the more detailed you do, the higher the cost, and the higher the quality of the information! This information is still valuable! Whether you are through the bottle, Friends Circle share, set up a micro-letter group, the public account, QQ space, micro-mall and other marketing methods, as long as you do it attentively, will have effect! Similarly, it is not worth to reproduce the information of others directly.
2, propaganda way: If your information, let a person look at the first glance, is ad, most people will hate, you need to give visitors some benefits, such as: content of the theme can help visitors, can share some valuable information, this information, let people look, there is a collection of value! Not only will you collect your information, you may also reprint it. Then, you will be in the content of a little bit of advertising, or at the end of the article to get some propaganda information, others do not have too much disgust! This is why QQ log, there are so many ads, others still have thousands of reprint! Reprint personnel, basically ignore the advertisement, what they see, is to own advantageous information!
3, publicity platform: the choice of platform for your publicity will have a direct impact on the effect, so that we choose publicity platform, we have to choose carefully! Improve their visibility, add some friends, the foundation can do some offline advertising, only in this way, can have more people to trust you!