How the Kindle has made a difference in China

4 times times, this is a comparison of the amount of reading and the amount of reading that people have after they have a Kindle.

When "business value" reporters asked about the Kindle's positioning in the Chinese publishing industry, several of the data related to this business were answered.

In the past year, the Kindle has introduced two of the latest electronic-reading devices in the Chinese market, the first generation of Kindle Paperwhite, released last June, and a second-generation product released a few days ago. But as Bezos said, the company "does not expect to rely on the hardware itself for profit", the reader product itself is not the core, the Kindle built around the new ecological environment, is the Kindle to bring China's biggest change. This ecological basis is the "4 times Times" Reading volume, that is, to allow more people to read, to create greater space for the entire industry.

Content has been the core of the Kindle, the number of Kindle E-book selection from the original 24,000 volumes to 62,000 volumes, it with the Citic Press, the commercial Press, Peking University Press, including more than 300 domestic publishing companies to establish a partnership. According to Kurt Beidler, vice president of Amazon China, publishers have also rolled out paper books and Kindle E-books while publishing new books. More Citic Publishing house specifically for the Kindle "e-only" series of books. In addition to the content from the publishing house, it also absorbs from the magazine, the Internet community, such as knowledge, poor network content.

As the creation and maintenance of ecosystems, the Kindle has to adhere to its role. Publishers are willing to work with the Kindle because the Kindle brings them sales, not less sales, or simply bypasses them. So far, the Kindle does not intend to do any publishing in China, insisting that all content comes from publishers.

The Kindle's change in traditional reading styles is not simply to turn the book from a paper-based version to an electronic one, but rather a change in the way people connect to books. It's not just a way to read, it's a way to get a book. The Kindle's goal is to give users 60 seconds to get any content they want to read, which can be done by a single click, cloud storage, etc. This convenience has even had an impact on the piracy market-a major complaint about the Internet as a publisher of content producers is the fact that piracy is a concern for the Kindle before it enters the Chinese market. But after a year of practice, the Kindle found that when consumers could easily buy e-books of good quality and low prices, they did not bother to look for piracy. From this point of view, the existence of piracy is largely environmental issues, when the entire electronic reading is not perfect or even non-existent, people have no choice.

2012 China Mobile Electronic Reading market about 5.6 billion yuan, of which the relatively healthy ecological network literature accounted for a large part, but it actually drifted away from the publishing industry. The Kindle's entry began to create a broader electronic reading ecosystem that captures users through hardware and services and creates new possibilities for the industry.