How to achieve the natural ranking promotion of search through natural search

Absrtact: Search engine has become the main source of the flow of our website, how to fully and efficiently play the role of the search engine, to achieve maximum publicity and order transformation? Natural search and paid search, as a webmaster our income is not high, natural

Search engine has become the main source of the flow of our site, how to fully and efficiently play the role of the search engine to achieve maximum publicity and order transformation? Natural search and paid search, as a webmaster our income is not high, naturally paid search some reluctant to pay attention to natural search, to achieve the natural ranking of search promotion.

1. Natural search rankings are more authoritative

Query information on search engines, people usually think that the first few information is the most authoritative, so we want to our web page through a series of technical means to optimize the front page, so that users can search the time to achieve the expansion of our traffic, and enhance the credibility of the site to achieve high conversion rate of traffic. So we use natural search to improve our authority.

2. Adding Web pages is the key

To achieve the effect of natural search, our web page is indexed by search engines, Web pages are included in order to be found in the query when the user, if not by the search engine included, it will never be searched, so we must always pay attention to their own site in the search engine collection, the more pages included , the easier it is for users to retrieve them from a myriad of web pages.

3. Main push several key words

As a webmaster, the direction of our website is usually very accurate, so the key words can not be too much, especially the main key words, can shrink to 3 or less, through their own optimization, to achieve these words in the home page weight promotion, so that users can search these words more easily to the front, the user view.

4. Focus on the user's search intent

Users to search engines to query information, there are several intentions, such as query navigation, query information, seek transactions, so we provide services to our site, to find the intention to match, if we are providing information, the key words that broad better; if we're going to offer a deal, it's better to be accurate. ; If it's too broad, it can boost traffic, but it's not really worth the traffic.

As a webmaster, our funds are limited, we can not use paid search, we should make full use of natural search, to achieve accurate flow of conversion, improve efficiency.