How to change after the new deal in the real estate business crisis

According to the Chinese voice of "news in the vertical" 8:40 reported that earlier this month, Huayuan real Estate chairman Ren Zhiqiang was again pushed to the forefront.　　At a forum in Dalian, he claimed to enjoy the "presidential level" of the shoe-throwing treatment. Recently, the developers seem anxious. Some people in the industry think, "the development direction of real estate enterprises, the core or see policy." "Faced with the new deal, many enterprises have to act, in the crisis to seek to survive." What changes will the real estate companies make after the new deal? Is it a transition to commercial real estate or to a two or three-line city to build a city complex?　　The latest issue of the digital business era focused on the planning of the "real estate developers-new game has not begun", concerned about the new deal with the latest developments in real estate companies, the reporter "digital Business Times," deputy editor-in-chief Jianghong interviewed. Reporter: April property market since the new deal, China's property market is going through a boiling point to freezing.　　From your investigation of the interview, the current, real estate companies have what new trends? Jianghong: Real Estate companies are now more anxious. Their biggest concern is whether to cut prices. Evergrande has been the first to cut prices, followed by a number of small and medium-sized companies, they do a lot of things. Because of the past regulation, the real estate business is more experienced, every regulation after the first thing they will do is to stabilize the morale, because the following employees will feel panic. They usually have a senior to the following project company to preach to employees, in fact, is to stabilize the morale of the future with the staff to talk about. Another thing they have to do is to study the policy, see if there is a chance in the policy, can be more favorable and real estate developers to adjust prices. For example, as in the past second-hand housing loans, the rules have a lot of details he can reuse, see if you can win more bank loans.　　While stabilizing the morale of the people and studying some policies, they are basically doing something like this.　　Reporter: From the article, a lot of developers on the current situation is very complex expression, now developers most concerned about what? Jianghong: They are most concerned about, also all Chinese people are concerned about, the government's bottom line in the end where? This is what the government is trying to do to achieve a goal, whether it wants to reduce prices to what extent, or how to keep house prices at what level, which is everyone's concern. Many developers now think that the policy will be relaxed once a year or six months later, and they are also puzzled that many property developers, including Vanke, believe that it is expected that at least years will fall into the tightening phase. So developers are confused about how long their toughest days are.　　The government's bottom line is exactly where, control wants to achieve what kind of goal, is their most concerned about the problem, care about the resulting enterprises are alive or dead, or rely on what kind of development problems. Reporter: The article mentioned, "Some developers believe that the future real estate industry will no longer be profiteering industry, the development of the enterprise model will also change"。　　How is this based on consideration? Jianghong: The pattern of the growth and development of real estate developers in the past actually boils down to the words "growth depends on investment, profit depends on inflation", which means that the real estate trader's own value creation ability is very weak. Wantong Chairman Feng to the housing market in the future development of a better view, he believes that the future of real estate companies need to rely on technology-driven, innovative entrepreneurship to drive, rather than by cost to promote; he believes that the future of real estate companies and other industries, like enterprises in the soft power to make more contributions and the ability to create value. (Reporter Shen Yubio)