How to create the most Niubi team

Recently, Tencent COO Ren Yu Xin to each other entertainment (Tencent's game department) graduate new employee made the internal mail, for the first time be open. The outside world has a very wrong opinion: Tencent today's success is that QQ is a huge user base, these huge users easily into new products, so whatever can be done Tencent success.

However, the success of Tencent Games proves that this view is wrong. Tencent in the beginning of the game into the game stage, the results have been very bad, but now, Tencent game revenue more than NetEase, grand, Changyou, perfect, giant sum up even more. The third quarter of this year, the total revenue of these six companies game 14.09 billion yuan, Tencent games accounted for 8.42 billion yuan.

This seemingly uncontroversial change is how it happened? Tencent COO Ren Yu Xin made the best answer to this e-mail. This is actually the secret of the success of Tencent throughout the company. From the beginning of QQ, to the current WeChat, Tencent has maintained these characteristics, in 15 years have not been the big trend off.

Reciprocal graduates return day, a letter to the graduates

Dear students:

Welcome to Tencent and join the big family of interactive entertainment business. This place you want to display your talent in the future is also your place for future growth, hard work and gain.

This year, coincides with the 15th anniversary of Tencent, Tencent games have also gone through a decade, ten years, mutual entertainment Tencent hard-working, Tencent games become the undisputed industry leader. The mutual entertainment over the past few years, business development and made great progress, on the one hand from the emergence of market opportunities and Tencent's good platform, on the other hand is our team has emerged with high professional quality and dare to fight dare Spirit of the outstanding colleagues. The current interactive entertainment business group is already a talented person, with the world's leading online game development and operation of the outstanding team.

We understand and trust each other on the basis of mutual choice, this is our precious fate, the goal of mutual entertainment is to become the world's leading online game development, distribution and operations team. I believe with your participation, we will be more confident of this broader future.

As an experienced employee who has worked in Tencent for 13 years, as a witness to Tencent's game along the way, I would like to have a chat with you on this special occasion of return day, hoping to help you understand Tencent's culture faster , In Tencent games this platform, to achieve growth and achieve your own goal in life.

1, love is the source of all achievements

Ten years ago, when Tencent first entered the game industry, not many people expected the results today. Ten years of inventory game history, the most can not be ignored is the love of the game, it is this love so that no matter what we face, are always thinking about how to do it better and best. In the early days of the game, the team was small and a lot of things went down from user management to version management to marketing. There was only one person at a time. The work was very heavy. Everyday, I went back very late and tired. Where did their passion come from? We think these colleagues have a strong sense of purpose, and the sense of goal comes from their work-to-game love. It is this kind of love that makes them not only pursue but 120% or more. In the words of everyone at that time, it was especially like to be a "particularly powerful game!" It is this dream of being a game-loving and game-start-maker who overcomes all kinds of difficulties and challenges before it is approved by millions of players Today's entertainment.

Mutual entertainment is the paradise of gamers, and only love can enjoy them. If there is no love for the game, it is very difficult to make real good achievements in this respect and there is no motivation to study and explore, so it is hard to get long-term development of.

Love the game, means that the game as a lifelong struggle career, always maintain a strong interest in the game and curiosity, and strive to study, and this love through the game to share with players around the world.

2, continuous learning is a must for career development

In today's ever-changing Internet tide, continuous learning becomes even more important. It will determine how far an organization or individual can eventually go. We also hope you keep learning and staying in the empty mood. This is not only a requirement of Tencent people, but also the demand of all people in modern society.

We believe that every new Tencent who joins each other's entertainment hopes to realize their own life value and dream on this platform. But before that, as a newcomer to the workplace, you first of all need to empty yourself, adjust your mentality, and start from the simplest things. You should understand the corporate culture in depth and actively consult the people around you and read them carefully. The company's code of conduct, because this is your most important way to quickly identify the personal orientation and growth direction.

Tencent set up a tutor system. Instructors will pass on their experience to you without any reservation and will patiently help you to answer their doubts. Please make good use of this valuable resource to actively and mentally communicate with and communicate with your instructors on a regular or anytime basis so that he can help you to quickly integrate into the team . Outside the tutor, you will see more role models or learning objects. In the company, you will meet many first-class masters, or industry professionals, talk to them more, listen to them more, and stand on the shoulders of giants to see higher and higher.

Tencent has a very mature and perfect learning and development system. Different positions, different stages of development, there will be the corresponding professional skills and management training courses. I hope you strive for and grasp every one can make yourself gain value, ability to enhance opportunities. There is nothing impossible without continuous learning and progress. Here you can say you will not, but must not take the initiative to study and learn, we advocate everyone must have the ability to continue learning.

3, crafted is our style of doing things

Tencent game has been practicing quality strategy, quality is life. Bringing high-quality games to hundreds of millions of players is a mission of mutual entertainment. We hope that every employee has a sense of creating quality, every detail can continue to improve and polished. In the eyes of the player, every detail we make will be infinitely enlarged. If you are an art, your work will be watched billions of times in total. If you are a program, your code will accumulate Been running on billions of times. If you are a curator, your task script text may be read hundreds of millions of times, more than the number of popular novels being read, the size of users and influence, and we have no reason not to do the best to do First?

Crafted to reflect the user is responsible for the Tencent, you will be "concerned about the user experience" these words have a more profound understanding of this is Tencent people are very committed to doing things. Many groups have developed a habit of mutual entertainment, always concerned about the user experience, and rapid analysis applied to polish their own products. It can be said that in all of our product project teams, it takes at least 1 hour each day to communicate with the players, and all the planning, art and development of colleagues, and daily communication with players has become a must.

In the mutual entertainment, concerned about the user must communicate with the players to understand their needs, but eventually you will find that a product that really loves the player must come from our constant improvement of the details and higher self-requirements. Do the ultimate detail of the attitude, but also make your game from product to boutique must pass through the road.

4, take the initiative to communicate and have the courage to bear the most popular

In Tencent, mutual entertainment, open is ecological, but also the mentality. At work, cooperation is ubiquitous and not smooth cooperation happens from time to time. In the team often need to work together, and often encounter some different views and disputes about the content of the work, we encourage you to take the initiative to speak out their own suggestions and ideas, clearly expressed their views, and listen carefully to each other Point of view, but also hope that you can not only point out the problem, but to think more deeply about the solution and can take the initiative to communicate to promote the implementation.

When gray areas appear in the cooperation projects, our team needs those who can take the initiative to undertake ambiguous work. We hope you can take the initiative to "jump out" courage, take the initiative to take responsibility, here, we will not let more work Of people suffer loss, the team is willing to do more, willing to assume, not only the fastest growing, but also will get better opportunities for development and a more substantial matching material returns.

5, so that positive energy as our common business card

We fully trust and empower our employees and give everyone equal opportunities. Of course, we must admit that there is no perfect rule in the world to guarantee absolute fairness, but believe that all depends on you at work. . In Tencent, as long as you can take the initiative to actively into the work, and each stage of the work done well, the company will see, will give a positive and the corresponding return. This process may be long and there are errors, I hope you look to the future, I believe the company, dare to bear, with positive energy to support you forward, come on!

When it comes to positive energy, we must talk about the foundation of Tencent - integrity, which is Tencent's most important core values. The word upright may sound big, but often test whether we can stick to it in our daily work. The dazzling world of online games, full of imagination and happiness, there is no lack of temptation or even trap, maybe a bad idea, it will give the player experience damage, damage to the company, will cause irreparable harm to individuals, where I want Responsible for remind every new colleague, please comply with national laws, abide by the company system, be a person with integrity and self-discipline, full of positive energy.

Positive energy comes from a healthy body and mind. The work of mutual entertainment has always been fun and challenges coexist, but also in your busy work, please pay more attention to your physical and mental health. Your happiness and health, not only your family and friends expect, but also our expectations.

Finally, on behalf of all the brothers and sisters, I wish you all the best in your health and all the best. Together, we strive for our common cause and our personal life.

(Tencent COO Ren Yu Xin)

Source: DoNews