How to define the operation of the product

Participated in the company's organization of the operation of the university training, although only a short period of two days and a half, but because the lecturers are relatively to the strength, benefited.

Here also do sigh, Taobao really by the operation of the Force, the power of the operation of the lever drop. The lecturer is young and 85 years old. Here also recommend the last 85 years of the lecturer-less travel, he talked about the subject is "member marketing", so that the intention is still not done, this is his professional blog: Speech Very road

I am sorry to copy the content of the instructor here, summed up some of the lessons of the experience, but also to the abandoned blog for a long time to pay

I. My understanding of operations evolution

before--operation is PO

My new colleague asked me, "What's the difference between a Heidi and a product manager?"

Me: "Oh, in short, PD is a baby, PO is a child." ”

I previously thought: po= operation, Operation =po, basically is the PD to plan the product, by they are responsible for activating, continuous optimization, promotion.

And, the company only then a small dial people in doing operations, and basically more physical life ...

now--operation is a set of ecosystems

If you use a fish, what is the most important to it? It may say: algae, that mother fish, fish food, etc., but in fact water is the necessary condition for its survival. But because of living in it, but not aware.

Operation is the same, it for the site, as the blood circulation system in the human body.

I give the so-called "written definition" of operation:

That is, around short-term or long-term business goals, consumer demand-oriented, organize a group of people, coordinate various resources, make plans, complete a series of things, to achieve the goal.

Good operation is: in the winning. Is the combination of strategy and tactics and execution.

Figure:

Like the rice tube operation, the prophase needs planning, positioning style and target crowd, after the construction and renovation time, and then back to the operating stage.

The operation is the main body of the enterprise activity, is also the main source of the demand of other departments, in this sense, the operation is the main driver of all activities of the main enterprise.

So in fact, this is related to a business almost all activities, from the strategic planning, market positioning and other macro, until the specific tactics, plans, and then to the specific implementation, evaluation, all belong to the scope of operations, it must also be broken down to various business units, and then need to work together to become a complete operating system.

Two. e-commerce platform operating system I understand

Two questions:

1, what are we doing?

2, since we are a complete biosphere, what is the relationship between?

Comments：

Operational comparison of product planning requires stronger data awareness and goal awareness, clearly aware of their input-output ratio.

Operations must be user-oriented and, regardless of the specific job content, need to take into account the needs of the target group, and have clear business needs, and find a balance among them.

Each type of operation needs to grasp its own direction of work, master specific methods, there is no limit to the professional, even a banner design or a copy, can become experts.

Three. Common Operation Project Process

The above is the macro-aspect of the operation of the ecological map, but a specific operation of the project is how to implement it? The general process is roughly the same:

In fact, this process also applies to the product planning process, but from a larger perspective, product planning is only part of the entire operation process. Take the product operation, may product planning is to launch the product on the line as the goal, but the operation is to how many people use this product as the goal, or to use this product to achieve the goal of the return ...

Four. How to operate well?

Strictly speaking, I do not operate, but I am also very interested in operations, do not rule out the possibility of running in the future

Because of the number of positions and responsibilities involved in the operation, the ability to do so is of course specialized in the operation.

Therefore, the ability model needs to be divided into professional ability + general ability.

Some of my experience, but also hope that the operation of the Tatsu people a lot of advice, I have to pay a class homework ~