How to do a good job of microblogging marketing

At present, although the microblog marketing is in the exploratory stage, how the enterprise microblogging marketing how to play, may even if the internet is hard to say, but we can on the current enterprise Sina Weibo success stories (where the customer prudential products, KFC, Oriental Airlines, Changan Ford, elegant women, etc.) to draw some nutrients, In combination with some of the characteristics of Weibo itself, the ability to fully explore the microblogging marketing.

First, the foundation of Enterprise Micro-BO, determine the corporate image, according to the target group of enterprises, set their own micro-bo Avatar, general corporate logo, maintain avatar tone and corporate VI tone consistency. Set the enterprise name to match the company brand. At the same time set up the company's introduction, Web sites.

In the establishment of a good enterprise Weibo is the development of the number of fans, only a certain number of fans is a prerequisite for microblogging marketing, in a business has just opened a microblog how to develop the number of fans?

First, the use of micro-blogging skills

1) Biography head, set personality head;

Corporate logo, corporate identity, image endorsement cartoon characters, etc., mainly to give fans a real sense, can have a sense of closeness, feel a live life in the communication with the fans.

2 The release of information need to use a short text, to trigger the attention of netizens:

As the saying goes, the words are not much, the fine is wonderful. Use 140 words to impress your listeners that it's easy and difficult to say. In addition to the content we enjoy, if you can share the wonderful bits of your life, not only can you gain sustained attention, but also reap a group of like-minded friends-they will be your most loyal listeners and promoter.

3 Add the topic, find the organization, find a person, accustomed to using ##,@ symbols

In the broadcast with "# #" to add a theme to the content, can let more like-minded people find you. Therefore, as far as possible a well-known theme of the title will bring good results. Suggest you can search for the corresponding keywords, if there are hot topics related, then use the same topic name can bring good results.

Use @ Compliance can be customized for each other micro-blogging services, this one-on-one effect is more susceptible to each other's favor.

4 inertia;

No matter how smart you are, the language is amazing, and silence is always the biggest killer of attention. Maintaining a suitable frequency on the one hand can improve the audience's loyalty, to avoid them because of the inconstant, or even ruthlessly cancel the listening to you, on the other hand, the continuous "out of the mirror" can repeatedly impress you and raise your concern. Of course the frequency is too high can also cause harassment to others, even the risk of being pulled blacklist.

5 for Weibo, with pictures

A successful microblog, if it can be matched with the corresponding picture, then more appear to complement each other; Moreover, the picture is more readable, often interesting PU film is reproduced more than an interesting microblog.

6) Appropriate broadcast

You can choose to have some content of interest to broadcast, and it's much easier to share it with your audience than to write it yourself. A hot event, a wonderful moment of the spread of everyone's "broadcast" power. In the process you will get the attention of everyone more quickly. Of course, don't forget to control the frequency of the broadcast, unbridled, no choice of broadcast will eventually let you lose yourself, let your listeners away.

Second, micro-blog topic interaction

such as you answer the fan's question, specially listens to the profession famous person, gives the fan letters, the biggest way maximizes and the fan exchange, and the profession celebrity exchange, can let the other party remember you. In particular, to get a well-known industry people reprint and attention, then will bring you a greater harvest.

After a certain amount of Weibo fans, we can plan some activities to promote the enterprise product or brand.

1) Planning

In the planning process, we can plan some fans for the topic of interest, or on the Internet, some of the hot topics as a starting point. The way that fans are involved is generally:

A Grab the sofa

Each time a microblog is issued, the top three (couch, chair, bench) will eventually be able to win the lottery. This is conducive to the active cooperation of fans, continuous attention.

B Quiz

In fact, the traditional television media in the most applications and fans to communicate, let the fans pay attention to the way. But the question or answer can be combined well with the industry. Suzhou public transport Mobile TV often engaged in such activities, and then talked about the history of rice wine set up a yellow rice wine history of the AB selection problem, participants to participate in prizes.

This and during the last June, Cai sent 32 of Iphotho Weibo marketing in the same vein. Interested parties can retrieve relevant case studies.

C Original essay

The model here is actually the same as the lottery mode, but the form of performance is not the same, this is particularly suitable for the business of cultural industry utility. Essay, not necessarily have to proving an article, may only a slogan, may also be a pair of couplets, there may be allied, requirements on the line. 2011 Spring outside CCTV Award to the Spring Festival couplets activity is a good example.

D pay attention to prizes

This is also one of the most important ways to apply Weibo, attention, think that this is to become a fan of the enterprise, then some of the company's information can be successfully reached fans, if the request is further, it is broadcast, broadcast not only to fans of attention, but also to participate in the spread of the chain, fans will also have fans, This effect is even more significant, of course, this lottery prizes must be tempting, so that fans feel worthwhile to do the broadcast.

2) operation

When the microblogging marketing campaign launched, it is necessary to participate in the official microblogging, a good guide to the microblogging fans, not only deviate from the theme of activities, monitoring some negative information, guidance, amplification positive information, and so on, appropriate and fan interaction, the first time to respond to fans of the message.

Control the activities of the cycle, it is possible to extend the activities of the cycle, by increasing the draw surface expansion, increase lottery opportunities, increase lottery prizes and other methods can extend the activity cycle.

3) promotion, Word of mouth promotion

Conditional enterprises can also be in the microwave activities during the launch of some internet advertising and traditional advertising, very good and this activity together, so often will harvest unexpected results.

4) Two times forwarding, more important than activity

When the fans won the prize will be displayed, or acceptance of the acceptance speech. Fans will also introduce to their friends, colleagues and so on. The premise of whether the fans will be spread again is 1, whether the organizers have the request; 2, the award is enough to make the fans to advertise for you.

The scarf is not only the information as a link, but also the relationship between people as a link to organize together. Fans of the two times in the propaganda power is huge, ordinary people unimaginable.