How to ensure the exposure of non-partner or emerging quality content?

Absrtact: Just last week, I participated in an interview with Liu Yaping, CEO Wang Junyu, vice president of product, who reviewed the actions of various companies in the search field at home and abroad in the past year, revealing the application of Pea pod search, search

Just last week, I was involved in the pea pod of the original Google team: CEO Wang Junyu, product Vice President Liu Yaping interview, they reviewed the past year at home and abroad in the application of the search in the field of the action of the company, revealed the Pea pod application search, search results of consumer content access to the latest progress and development direction.

When I left, the Pea pod Marketing director told me that the launch was actually because the domestic media did not pay much attention to the field of application search. I don't know how I'm going to get this. Conversation, search products are generally responsible for me, but looking back in the past a period of time the only in-depth look at the only relcy--such a product is not even officially online. Google's access to third-party application portals in mobile search is only treated as information.

But it is true that it is a mind blowing new thing to search for in my own application. We as a user for the first time to their own and search engine status swaps, from the initiative to demand, from the search results to select information, to We trust a search brand enough, so that we actively accept the search engine guessing our real needs after the recommended to our products, resulting in the actual consumption behavior. For search engines, they also distribute from passive traffic, relying on long-term search results and word-of-mouth accumulation into active traffic distribution.

Interestingly enough, humans once thought they were able to dominate what they made, and now they are relying on machine decisions.

There have been rumors that pea pods have been pushed by a team of mobile phone stores in Shenzhen to persuade mobile/brush makers to use pea pods to install apps for users, or to recommend users to download applications through pea pods. In the 91 by Baidu sky-high purchase before the Tencent application of the treasure, Millet application store to kill into the field before, Pea pod was like the IPhone period of 91 and synchronous push, as the official application store, the most directly associated with the name of domestic users. I thought that with such a cognitive and technical advantage, pea pods would choose to release fully self-contained applications within the search SDK and protocols. But according to Liu Yaping, the application of the Pea Pod Search protocol is compatible with Google app indexing and Quixey (50 million USD) App URL protocol. However, in other words, there is no existing in the domestic search for open protocols, such a choice is understandable.

Baidu combined with Baidu Cloud box computing application access more biased PC Web side, 360 rumors in the open in app mobile search is still not online, pea pod product progress at least in the short term see no obvious threat.

Liu Yaping gives such a set of data: Pea pod application search for the earliest product video search its index content from last year's 580,000 increased to this year's 2.42 million, and all access categories of consumer content cumulative number of users reached 180 million. Of all pea-pod users, the total unrelated behavior of the application search (Pea pod original business) reached nearly 20%. One-fifth of users choose to give decision-making power to a program, or a brand that carries the program.

In the pre-media Communications conference, the PEA Pod application search technology director Li Dahai, who in the past eight years in Google, and so network (was bought by Sina) and Pea pod Research search engine technology to introduce some technical indicators. These include: Pea pods in the application of the search engine can cover the entire Chinese Internet content index, its crawler can support the original application and Web application content crawl. They support massive concurrent queries and distributed search systems that respond to point-to-point communications requests for up to 200,000 times per second. The second half of the introduction focuses on the convenience of the search engine architecture to access new categories and the support of these different categories of mixed-line content. But we soon discovered that these indicators are not only of little significance to us as technical Muggle journalists, but also to developers who are anxious to access the PEA Pod application search platform.

The current phase of pea pod Search is more like pea pods. The active introduction of the existing high-quality resources, build a all-inclusive but somewhat closed consumer platform. Through the peas and these access to the content of the brand endorsement of each other, each field of high-quality content as a partner to introduce, through the search behavior to pass the line to the consumer. "With the current human and various resources of pea pods, it is impossible to make it a fully open platform," Wang Junyu. This also make sense. Assuming they don't mind, let me use the pea pod search for example. Now using pea pods to search for applications, there are sometimes two results with the exact same name, profile, and screenshots, and there is certainly only one official application, and the other is a huge potential threat to users of Android, the least secure platform. Consumer content touch is the real money and interests of consumers, if can not be absolutely controlled, the user and their own brand damage immeasurable.

There is another problem: how to ensure the exposure of non-partners or emerging quality content by selecting content providers (50 existing partners) that have established brand and Word-of-mouth influence? That is, according to Wang Junyu's summary of this issue, how to ensure the impartiality of the search engine?

"Data-assisted decisions, not data-driven decisions. ”

It is impressive to hear this in the mouth of two people who have come from a company like Google. According to Wang Junyu and Liu Yaping, the current poor travel of pea pod access, MA honeycomb, cat's eye movies, fast and other content are based on users in the application of search and a small range of applications in search to give satisfaction feedback selection of the access side. "In fact, we have more than one access to a single category of content, only the highest degree of satisfaction of the results of the largest scope, the other content is based on user scope and more detailed requirements of the continuous tuning." We believe that good content will naturally get more user attention and satisfaction rate. , said Liu Yaping. "Yes, we use data-assisted decisions, not data-driven decisions." , Wang Junyu added. They believe that although the existing technology has not been able to predict the future of the user market, but not by the existing traffic restrictions so that the success of content and emerging content gap between the more and more is a necessary quality of search engines. According to the examples they give, the fact that the introduction of the answer is the unexpected result of their introduction to the unpopular content, after repeated debugging, to find a similar "single game" such a precise user scenario.

Recently, the application of Pea pod search content with a number of vendors, including Iuni, Yui, hammer and so on. These collaborations, as well as the opening up of the API, are the responsibility of the Pea pod office in Shenzhen. "We are not sure whether the consumer content recommendation (applied search) will work with OEMs or open APIs. But our development direction always revolves around the demand, if the manufacturer has this aspect demand, we also will discuss in depth this aspect operability. Of course, if the manufacturer needs to change the contents of the existing platform to other suppliers, we will also make reference to the actual development of the supplier's customer satisfaction rate to determine whether the cooperation can be achieved. The hardest part here is the need to take care of both the manufacturer and the end-user. "Wang Junyu said.

Relcy claims that its products are able to cover both the Android and IOS platforms, but the final product is still not online, and there is no way to know the actual use effect and principle. Pea pods are clear because the IOS platform's application and audit restrictions only take a different approach to the Android platform. But it is undeniable that pea pods have marched long ahead of the search for a new, subversive portal in application. Can they regain the search for lost applications after the giant's intervention and get back to the peak of the mobile content portal?