How to get One-third of users to use a new feature is not an easy task

More play yy behind the scenes: was lei too ugly afraid of plagiarism deliberately low-key

Lee Colling once in a campaign to share more play yy story behind the scenes, said once was lei the software interface ugly, also worried about plagiarism and deliberately low-key.

Eating grass turns to eating meat

The gathering time was founded in April 2005, obtains the Lei Angel investment 1 million dollars. Lei and Lee Colling, respectively, held 23.8% per cent of their shares before the IPO, and were listed as the first major shareholder.

Over a long period of time, more play yy did not appear in the industry vision, Lee Colling said, "in China, we must be low-key, because there are many large companies are ready to copy your products." So we are not as high-profile as millet, but quietly development. Until 3 years later we had about 700 employees, and one of the CEO friends of an internet company asked me if I had 100 employees, and I realized that we had the scale to show. ”

Lee Colling the Internet company into two types of meat-eating and grass-eating. He said, more play YY established, willing to do a grass-eating company. Grass-eating companies eat a lot of grass early, not grow meat, living in a very poor state. The company that eats meat is the company that makes the game, such as Shanda, when they have 10,000 users, can make 10,000 user's money. But when YY has 1 million users at the same time online, still do not know how to make money from YY.

More play to game information started, and later launched a yy voice, yy music, yy education and other products. Revenue comes mainly from online games, yy music and online advertising. 2012 years ago 9 months, more play yy revenue growth of 167.6% to 550 million yuan Year-on-year, of which yy music growth of 557% to 180 million yuan year-on-year. More play yy net profit of 55.95 million yuan, the year-on-year loss.

Being too ugly to be feared by Tencent Sniper

Lee Colling said that YY only focus on the user's most essential needs, so when Lei to Lee Colling Call said, "Your software is too ugly," Lee Colling replied, "Let it be (indifferent, so it)", more play yy will be all the energy used to improve the fluency and clarity of the call.

Many internet services have started to rise fast but fall too fast, for example, happy net Renren, when asked how to avoid the same things will not happen in YY, Lee Colling joked, "Everyone upside down is just yy," "We are completely different from everyone, we are rooted in a very useful application, It enhances the indicators (participation degree), reduces the cost of the Internet meeting, is a rigid application.

Facing Tencent, Lee Colling said Tencent had entered our market as early as September 2010, but we were still alive. Now we have 300 million users, Tencent is only 1 billion. How to get One-third of users to use a new feature is not an easy task.