How to lay out mobile internet for three big network giants

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The advent and rapid development of smartphones and tablets have lit up a new direction for the development of the Internet industry, that is, mobile internet! The emergence and development of mobile Internet is not only an opportunity but also a huge challenge for the traditional internet giants. I take you to see how the Internet giant is to layout the mobile end, how to preempt the mobile side of the portal.

One, Baidu: Mobile search like 99 pc Search, we have confidence

Let's see why Baidu people have such self-confidence, see action then one by one know. November 2009 Palm Baidu and Baidu Mobile Input Method online, June 2011 Baidu Mobile Browser Online, November 8, the acquisition of innovative factory under the Magic Figure Wizard, November 15 to Zhuo Master investment 50 million, the March 2012 Baidu Cloud strategy began to implement, August, a huge investment to build Baidu Cloud computing Center, September fully open Core cloud capacity, October set up lbs division, December 25 voice assistant online, December 28 Baidu map online. February 18, 2013, said Baidu has been in the Spring Festival and excellent technology (UC browser) reached a holding agreement, valued at about 1.2 billion U.S. dollars. On this news, excellent technology and Baidu both sides have not responded positively. If the message is true, then UC's high market share and import status will be conducive to Baidu to expand the mobile internet market.

At present, Baidu has some mobile Internet products related to the middle page, application market, search, browser, input method, cloud storage and other fields, in addition to Baidu map customers to 77 million, the rest of the product has not formed a scale user. From Baidu's investment route, Baidu is trying to get stuck in mobile internet channels, portals and infrastructure, which is what the internet giants are scrambling for.

Second, Qihoo 360: Subversion 360 must be the trend is the mobile internet

"None of us has ever found a real killer app on the mobile internet, and there's a lot of uncertainty about the market," he said. "The old Zhou Word, really extraordinary."

For how to find, how to layout mobile internet, Old Zhou said the following:

1. Smart mobile phone security, respected 360 mobile phone defender. We've spent a lot of our time in the past few years doing the security of mobile Internet, providing a free and complete solution for users ' personal privacy security.

2. The development of China's largest application store, "360 mobile phone assistant", as a cross-platform tool, the original PC-side 400 million users migrated to the mobile phone. Also put forward 2013 years to do two things, the first good cloud, the second good mobile browser.

3. For mobile search, we have to do a good job or user experience, first of all, do not talk about income. In China, it is proved that the most suitable charge for users is mobile games, most free play, a small fee. This year I'm going to build an open platform for mobile games and work with mobile developers as I do on web games.

4. The last means of investment, since the listing, 360 have invested more than 100 companies, most of them are mobile internet.

Third, Tencent: micro-letter in the hand, who and the contend

Tencent announced its restructuring in 2012, dividing its existing operations into 5 groups, while mobile internet groups became the most important part of their development strategy. According to Tencent executives, micro-mail, mobile phone butler, mobile phone browser will be Tencent's three core.

Mobile phone QQ Browser includes four aspects: cloud conversion, cloud storage, cloud security, cloud open. And behind it there is a strong xcloud to do support. Mobile QQ Browser leader said, mobile phone QQ browser's open strategy for ISVs and individual developers to provide development platform and services, while improving the QQ browser itself HTML5 and flash support capabilities, so that more HTML5 applications, flash0 and games in the QQ browser use.

Mobile housekeeper, in the cell phone butler, I do not say, that must be 360 mobile phone assistant Zuba.

In micro-letters, 360 of the even I seem to be the sword refers to micro-letter, from the number of users, micro-letter has more than 300 million users, and the user is very sticky, even I still need time.

From the current overall view, whether it is Baidu, Qihoo 360, or Tencent, are in the mobile Internet channels, portals and basic tools in several aspects of efforts, the author hopes that the three major network giants can use mobile animal networking for the vast number of smartphone users to bring a higher user experience!

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