How to let netizens in a variety of goods, quickly find suitable for their own products

Absrtact: Electronic commerce is becoming more and more popular all over the world, the retail website also faces various challenges, especially how to let the netizen in a variety of goods, quickly find suitable for their gratified goods. According to the U.S. financial Science and technology news website BusinessInsider's think tank Biin

E-commerce is becoming more and more popular all over the world, the retail website also faces various challenges, especially how to let the netizen in the numerous goods, quickly discovers suits own gratified commodity.

According to the U.S. financial Science and technology news website BusinessInsider Biintelligence Research, another kind of so-called "shopping cart give up" phenomenon, increasingly caused by the anxiety of the electricity business site-the goods were finally put into the shopping cart, but eventually abandoned, or did not pay.

This is also a common phenomenon for the general public. In the physical shopping, people can choose and choose. And in the electric Dealer website, puts in the shopping cart the commodity, in swings and hesitates, is not necessarily the buyer final payment commodity.

The think-tank's projections show that the goods sold in the abandoned shopping cart in the global electricity market this year are worth 400 million of dollars, and if the retail Web site takes a little thought, 63% of them could be bought again by consumers.

Biintelligence is said to have obtained the above data through a global line of electric dealers ' websites.

The think-tank's report shows that "shopping cart abandonment" phenomenon is increasing. This phenomenon will continue as online shoppers move into mobile shopping.

In the 2013, about 74% of the shopping cart (one shopping generation) was discarded by netizens. In contrast, the 2012 and 2011 ratios were 72% and 69% respectively.

The goods in the shopping cart are not settled, which does not mean that the Internet users no longer need the goods, for retailers, these goods have not entered the "Lost Sales" category.

According to SeeWhy, a professional company, three-fourths of the online shoppers who gave up their shopping experience said they would still return to the physical store or shop and buy the discarded goods again.

Of course, compared to the physical store, the network retailer to let the discarded shopping cart to be settled, channel single, more difficult.

The think-tank's report points out that retailers actually have a number of means to recover sales lost in their shopping carts, such as further simplifying the payment and settlement process for online platforms, and for those who have given up their shopping carts to be kindly reminded by email.

According to Listrak, a professional company, after a consumer leaves the dealer's website for three hours, if you send him a reminder, 40% of the recipients will read the message, 20% of the recipients will click to view the unpaid shopping cart merchandise.

A given up shopping cart, in fact, hidden huge valuable information, such as why the net buyers have given up the choice of goods, is the product of the problem, or the network shopping process problems? Or the product brand does not have enough charisma and loyalty.

The think-tank points out that deep analysis of software and technology for online shopping carts, including discarded data, will be a worthwhile investment area.