How to make a successful internet product

For the product manager, during the interview, the interviewer mainly questions the following three questions:

What is a successful product?

What is a successful product manager?

How does a product manager do if he encounters an unreachable technician?

There must be no correct answer to this question, and the most common question, the question from the answer to the study of the ability to ask the necessary until the product manager should have the quality, has far exceeded the problem itself. What is a successful person? Such a definition is hard to make. First, there are too many criteria; From a philosophical standpoint, the definition of a word must "define the meaning of the word, which lists the characteristics of all and the only elements that can determine the word." But there are also many philosophers who believe that for different reasons most concepts, words and phrases cannot be precisely defined.

Even so, a successful product must have its own "characteristics." Such a problem can only be judged from a number of dimensions, and such criteria are at best a necessary condition, not "all and only" sufficient and necessary conditions.

Practical type

That is, the value of the use, can help users solve problems, seize the core value of products, should say that any successful Internet products are all to achieve this. The advantage and disadvantage lies in whether the solution is direct or incomplete.

Ease of Use

Product is good, simple and easy to use, now popular words, is "user experience." Ease of use is relative, and in some ways complementary to practicality. A poor usability of the product, the practicality of the embodiment I am afraid to greatly discount. Successful products have great ease of use, and even the creation of standards by posterity to follow the example abound.

Innovative

Wu, in the top of the wave, wrote that only the most innovative products have huge growth space and business prospects, and may become the boss of their own field. A very innovative product can not only create their own empire, but also to a great extent to change the user's use habits, and even the entire social values.

Profitability

is the ability to make money the essential ingredient for a successful internet product? The problem has also been hotly debated, and most people tend to answer the question of whether a good product is directly related to a profit model. Note that this is "good", not "success". Wikipedia is a very typical example, such a perfect site is enough to call "good", but never think of any way to profit. As for "success", I prefer the "must" answer. Whether it's an Internet product or a company, a clear and stable business model is always necessary and essential.

It must be noted that some people think that such a dimension has a relationship from top to bottom or from bottom to top, that the ease of use must be practical, and vice versa. And I think they have no direct connection, but they are covered by each other. Take the QQ show, this is a no technical content, user experience is not good where, completely out of innovation products. But it has grasped the needs of the target users, and has achieved great innovation and success from the profit model. Also such as Baidu Bar, there is no innovation, the user experience is a mess, but very practical, to meet the needs of users, fill the gap in the Internet. The extreme of some internet SP, in order to make money regardless of the user's interests, wantonly send ads and other junk information, but also to obtain a huge profit, seize the target users, in a sense, is also successful.

Above four points, can achieve two point already is huge success. In general, a bit of the ultimate is enough to be called a "successful internet product."