How to make the store equal access to data

In addition to training people, a variety of small entities shop bosses favorite thing to do is to check the data. How the traffic, turnover, real-time affect their nerves. However, to find out the flow of traffic is not an easy thing, or arrange the staff manual number, or you can only like Yintai, Wanda purchase 100,000 + equipment. Recently contacted the domestic team Xiao Zhou technology has done a set of solutions per person, to help these small physical stores to solve the problem of passenger flow statistics.

Small retail stores are often small, less than the entrance, statistics are relatively easy, so like Yintai, Wanda installation of tyrants-level equipment is too wasteful. Each individual developed a hardware device, installed at the top of the shop, collect the user into the store video, and then statistics passenger flow. By identifying the person's head and shoulders, determine the number of guests, each one, the system automatically +1. This simple recognition looks less big compared to face recognition, but founder Yin Xiongzhou told 36 Krypton that they now have an accuracy rate of 97%, which is cheaper and more accurate than WiFi, Bluetooth tracking, identification, positioning. For example, using WiFi location, only users open WiFi to statistics, so the error will be very large, the accuracy of statistics is only 30%-70%. This is difficult for the store to accept.

Another backward point of the traditional retail flow analysis scheme is that they are often unable to keep up with the pace of mobile internet. Data and reports are also viewed through the PC. Imagine the actual situation in the retail store, the boss, the shop assistants are often very busy, really do not have much time to stop the heart to punch the computer, carefully look at the data. Use the mobile end, it will be more timely.

Let the store to spend a large price to do operational data analysis, estimates are really not easy, for this situation, each person in the marketing aspect of the main "hardware free, service charge" mode. Hardware products can be sent to businesses free of charge, each monitoring equipment in the late monthly charge of 50 yuan of service costs. The average shop is about two doors, so the monthly service charge of 100 yuan should be more acceptable.

It says these are all about how to do the data, then how to use the data received, improve sales, improve performance estimates are the most concern of small stores. At this stage, each person does not do data analysis, but introduced a third party consulting, service lecturers, for these small stores to provide paid advisory services. This may increase the extra cost of small stores, each can rely on this platform, the user's acceptance of how to be tested.

Each is a new company that was set up in July this year, and four founders have relevant work experience in the passenger flow statistics industry, they plan to ship formally next month, the end of the year to deploy 1000 stores, is now in the pilot. Future also want to do value-added services, such as based on face recognition technology to do user analysis, or through WiFi, Bluetooth user behavior trajectory analysis, to provide small stores more comprehensive, clear data services, to provide more valuable advice.