How to make users pay happily

Social networking sites are based on trust, so often users are sensitive to ads.

But the website cannot develop without money, and the community ceases to exist.

But monetization efforts do not necessarily clash with users. If the strategy is right, regardless of monetization means, sponsorship, advertising, affiliate marketing, senior members, or the combination of these, keep in mind the following tips to maximize revenue this fish and keep users happy with the cake can be both.

1. Advertise

Before pushing forward to inform the community members of the monetization plan, do not let everyone off guard. Better explain why. "We have to make enough money to get people to enjoy the services we have now so that we can provide more services in the future," he said.

To be transparent to users, so as to maintain the Hard-won goodwill. The practice is to include at least the disclosure of the text in the "About Us" or "privacy", in the footer or navigation bar to add a disclosure page or currency confirmation of a dedicated link better. NPR.org, for example, explains that the website's shopping links are from the Marketing alliance, and says the money from these links will be used to finance their services.

2. Do not interfere with the user experience

Perhaps the role of advertising in your business plan is inevitable, but be sure to consider how the monetization model will affect the beauty of the Web site and the ultimate user experience. If possible, try to implant relevant ads to enhance the experience rather than the impact.

Google AdWords is a good model. The sponsor links out the sidebar of Google search results. Advertising and search are relevant, so users tend to be interested. 96% of the Google379 billion income in 2011 came from advertising.

Facebook's ads are well implanted, the interface is simple, the ads are more social, and this is much better than MySpace's messy presentation.

3. Progressive Progress

If you feel that you are sensitive to advertising, you can do it in stages, testing the effects and user responses in different groups of people first. Some possible ways include using only links to marketing alliances, displaying ads only to users who are not logged in, or displaying ads on old content only.

Mass propulsion should encourage users to give constructive feedback and then make the necessary adjustments. If you are monetization of the forum, be sure to get the full understanding of the moderator first.

4. Intellectual response to objections

Of course, there will always be people who are against the monetization and complain to them, must control the good mood, do not be sentimental. The sensible approach is to tell users that you are actively listening to their feedback and to reaffirm the importance of monetization in ensuring and enhancing service delivery capabilities. Don't let a handful of people influence the whole company's decisions.

5. Allow users to exit

Whenever possible, users should be allowed to opt out of a particular monetization plan. Let's say users can screen links to marketing alliances. You can either announce this option to all users or privately tell the person complaining. There are often only a small number of opponents of monetization, a practice that can effectively prevent the spread of the problem. People will eventually understand that monetization is the only viable option to sustain their favorite service.

Move to the feeling, Xiao of the rationale, as far as possible to avoid impact user experience, step-by-step, such monetization may be able to implement smoothly.